When Xiaomi launched the miui system in the previous life, it faced an almost barbaric market, but there were no competitors. It relied on miui to make a name for itself;
But in this life, because of the emergence of Wei Qingfan, the Luoshen system was launched first and took away Miui's "mission". The situation faced by Miui was very different. It was following the path taken by the forerunners. It had a direction and a certain direction.
Border, it is undoubtedly easier to walk this way, but it will undoubtedly lose the limelight of the original Miui.
According to Wei Qingfan's understanding, even if the Xiaomi team sticks to the Luoshen system and madly adapts to Guci mobile phones, the number of users at this time is only about 100,000, and may not be there yet.
The Xiaomi team in the previous life released the Xiaomi mobile phone one year after miui, and delayed mass production for another three months. In comparison, the hardware project of the Xiaomi team in this life is too far ahead of schedule.
If we follow the original history, MIUI has only been launched for a month at this time!
This is partly due to the success of Guci Mobile, which has blazed a trail and given the Xiaomi team greater confidence. At the same time, the success of Guci Mobile has put tremendous pressure on the Xiaomi team, making them realize that they cannot delay any longer.
Went down.
If the delay continues, they may even be robbed of their second opportunity to eat crabs!
Wei Qingfan never thought that Xiaomi would disappear or collapse because of his appearance. At this time, a group of people who had accurately predicted and seized the opportunities of the times in their previous lives had achieved their own success and also changed the times to a certain extent.
It is impossible to be called an outstanding person and remain unknown.
However, he has already taken away the most important first move. Judging from the perspective of a latecomer, Xiaomi's only advantage is really the first move.
Without the reputation of being "first for the world", Xiaomi would not have so many fans, let alone accumulate such high popularity among the public - the latter would have been destroyed by their own various tricks.
Xiaomi, which has lost this halo, has completely lost its qualification to compete at the same level as ancient poetry.
In this time and space, Xiaomi has been just a follower and copycat since its emergence. In addition, this team is eager for quick success and short-sighted. Wei Qingfan no longer takes it seriously, whether it is the first move or the last move.
.
The only thing we have to worry about is that in the next few years, Xiaomi will use various methods and remarks to use ancient words to compete with mobile phones - which will make people feel disgusting.
Wei Qingfan quickly made his own decision in his heart: strategically despise, tactically ignore, maintain strategic focus, and cannot be dragged into their track.
That is to say, we must maintain a strong character, as strong as Apple: After the release of the iPhone, Apple has been criticized and beaten by various criticisms for more than ten years. Has Apple responded to this?
The only thing that Wei Qingfan remembers is that at the iPhone 11 launch conference, he defeated Huawei P30 Pro and Samsung S10, and he used his own XR from last year to defeat them.
This is because Mate20 and P30 are a real threat to Apple's high-end market. They had to show the fact that Apple's A-series processors are two generations ahead of Android at the press conference. After the ban was lifted, Apple immediately restored its original status.
He is aloof and will no longer pay attention to other brands.
After thinking about the general response strategy, he returned to the capital and issued a "gag order" at the company's management meeting:
The company's management is prohibited from making any remarks that affect the company's image in any public place - mainly online platforms, including but not limited to private responses to provocations from friends and businessmen, and disharmonious remarks. Unless necessary, the identity of the company's management cannot be authenticated.
.
Of course, he couldn't ignore it completely, so after the meeting, he found Lin Ting, the head of the marketing department, and discussed with her how to deal with Xiaomi's inevitable behavior.
Lin Ting basically agreed with Wei Qingfan's considerations, but she was a little bit surprised why he cared so much about a little-known small team. With Guci Mobile now undoubtedly being the leader in domestic mobile phones, Wei Qingfan, as the person in charge,
Taking things seriously for a small company with no reputation in this way made her feel a little undervalued.
However, since Wei Qingfan had strategic contempt, she did not persuade her. After a short period of thinking, she came up with her own response method: let a deputy from the marketing department conduct Weibo certification. The position does not need to be too high.
, and then responded in this person’s name when Xiaomi went too far.
Unless Xiaomi has achieved certain results and poses a threat to Guci Mobile, the level of response will not exceed that of herself.
The implication is that as the president of the company, there is really no need to take care of such a little shrimp.
——Lei Jun is well-known in the industry. Although Lin Ting is not in the software or investment industry, she has heard of it. But now in the mobile phone industry, compared to the ancient poetry that has already made a name for itself and is booming, she is really a newcomer.
That's all.
The discussion has been finalized, and Wei Qingfan feels more at ease. After all, even if he is reborn, he will face these industry leaders who he could only look up to in his previous life. His rational judgment is on the one hand, but he is still a little weak in his heart, and he is always worried.
Was overturned by the opponent.
Guci mobile phones have already taken over the price-performance ratio of 1999. There are no more than three directions that Xiaomi can choose next:
First, it is also directly benchmarked in 1999. There is basically no way to survive in this direction, because the Guci mobile phone is larger in size and has overwhelming advantages in bargaining and supply. In this way, competing with the Guci mobile phone is courting death;
Secondly, let’s do 1888 and follow the strategy used by Honor in its previous life to fight Xiaomi in the early days. However, Xiaomi does not have the accumulation of Huawei and does not have self-developed chips. The game play method of Honor in previous life is “I know you are about to hold a press conference, I will start
Hold a press conference; you hold a press conference, I will start selling; you rush to buy, I will put the goods on sale", using the advantage of spot goods to target Xiaomi's weakness of being unable to sell immediately.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! And finally, relying on the huge advantage of having a father behind him, Xiaomi was trampled under his feet. When he was about to be trampled to death, the ban came. If not, Xiaomi would be extremely
There is a chance that the company will end up like Meizu. How can you think of shouting, "We were also sanctioned, but we sued and we won."
Third, take the road of Hongmi! But it is unrealistic in the early days.
Historically, the direct reason why Xiaomi launched the Redmi phone was that China Mobile came to the door and wanted to promote 3G, so it hoped to cooperate with Xiaomi to launch a cheaper smartphone; but Xiaomi itself wanted to launch a cheaper smartphone to seize a larger market.
Market planning.
The so-called Internet model needs to quickly seize the market. What can seize the market more quickly than low prices?
Redmi mobile phones can sell like crazy, and the price/performance ratio was truly unrivaled at the time. However, without the accumulation of two generations of Xiaomi mobile phones, how could Xiaomi make Redmi?
Therefore, Wei Qingfan guessed that the first-generation Xiaomi Xiaomi mobile phone will most likely choose the "1888" or "1699" or "1499" strategy. It will still be based on the ancient word mobile phone, but it will definitely look more cost-effective.
The way Gu Shici responds is even simpler: Do you have bargaining power? Do you have priority in supply? I don’t need to be cheaper than you, as long as I can buy it!
The extra Lilan is invested in research and development, carrying out a forward cycle, and fighting for the later stage!
At least in the next five or six years, smartphones will be an incremental market. As long as Guci Mobile itself has no problems and relies on its first-mover advantage, it will not be difficult to maintain expansion.
This is enough to support Wei Qingfan's future strategy.
After reorganizing and clarifying his overall plan, Wei Qingfan completely relaxed and then went back to look at the company's August report.
Every summer is a hot-selling period for mobile phones. Coupled with stable production, fame, and further accumulation of word-of-mouth, Guci mobile phone shipments reached 1.29 million units in August, and total shipments reached 4.3 million units.
The sales data of various brands in the domestic market in August have not yet been reported, but according to predictions, it will probably exceed 4 million units, between 4 million and 4.5 million units. If this data is followed, the proportion of Guci mobile phone shipments will be
Up to about 30%.
At the same time, Wei Qingfan saw a "China Smartphone Market Analysis Report for August 2010" released by Zhongguancun. The content of the report made him feel quite pleased:
In August 2010, IDC released a report showing that global smartphone shipments reached 64 million units in the second quarter of 2010, a year-on-year increase of more than 50%. At the same time, IDC also predicts that China's smartphone sales will reach 26 million units within the year.
, an increase of approximately 50% compared to 2009. Some industry insiders predict that China’s smartphone users will exceed half within five years.
These cost growth data indicate that the smartphone market will enter a stage of comprehensive competition. The emergence and popularity of Guci mobile phones has pushed this competition to a new level... In July, China's smartphone shipments reached
20 million units...The emergence of Guci mobile phones has brought new variables...The Internet Consumer Research Center ZDC has launched the China Smartphone Market Analysis Report in August 2010 (short version) through statistics on user concerns in the Chinese smartphone market.
): The main conclusions are:
Brand attention: Nokia user attention is still below 50%, at 41.5% in August; Guci ranked second at 14.1%; Samsung ranked third at 10.7;
Compared with July, the brand attention pattern of the mobile phone market in August aspired to the top. Except for Meizu, which replaced Philips and ranked 15th, there were no changes in the other brand attention rankings;
Product attention pattern: The top 15 most watched mobile phone products in August were mainly mid-to-high-end smartphones;
Market segment attention: smart, #GPS mobile phone users’ attention proportion has continued to increase for four months...
…
Analysis of brand concerns in the overall mobile phone market in August:
In 2010, the proportion of Nokia brand attention in the Chinese mobile phone market continued to decline... At the end of August, the appearance of the Nokia N8 using the Symbian3 system remains to be seen whether it can bring about a turnaround for Nokia. After all, the price of the N8 of up to 6,000 yuan is obviously not aimed at the public.
market.
Attention to ancient Ci mobile phones continues to rise. The proportion of attention in August was 14.1%, an increase of 3 percentage points from July. The performance is very impressive...
Mile stone exerts its strength, Motorola's attention ratio increases by 0.4%...
The attention ratio of domestic brands on the list has increased and decreased...
Distribution of attention proportion: Nokia 41.5%, Guci 14.1%, Samsung 10.7%, HTC 6.5%, Sony Ericsson 5.8%, Motorola 5.1%, LG 3.2%, Apple 3.5%, Lenovo 2.4%...
Product attention analysis:
Among the top 15 most popular mobile phone products, Nokia accounts for nine, far ahead of other brands. Except for the second place taken by Guci Mobile and the fourth place taken by iPhone, Nokia has taken all the top ten rankings. Its product advantages are very
obvious……
case analysis:
1 Guci mobile phone has become the biggest variable in China’s smartphone market this year
In July 2009, Wei Qingfan established the Gushi Ci Company. In October, the Luoshen system customized based on the Android system was launched. In April 2010, the Guci mobile phone was released. With top hardware and a 1999 super mobile phone that was far lower than the industry level and market expectations,
Low prices have detonated the entire Chinese smartphone market...
In the second quarter, Guci mobile phone sales exceeded 2 million units, accounting for 14.3% of sales, becoming the fourth largest smartphone manufacturer in the Chinese smartphone market in the second quarter, and promoting the rapid expansion of Android system's share of the Chinese smartphone market.
…
After Wei Qingfan read it carefully, he quickly compiled several important information and screenshots, and posted them on Weibo together with the August shipment data to encourage fans, and also to stimulate Meizu and Xiaomi who must be following his Weibo.
, and maybe Huawei.
This chapter is not over yet, please click on the next page to continue reading! At present, Huawei’s focus is still not on the mobile phone industry. The focus of mobile phones is also overseas rather than domestic. Therefore, even if it is subdivided in the attention “other” list, Huawei is still in the “other” list.
"Others"... To put it simply, you can't find it even with a magnifying glass.
At this time, it should be—no, that’s right! No one would think that this company is the future boss of the smartphone industry, and no one would believe it if they told it.
Even Huawei itself doesn't believe it. At this time, there are probably many people in the company who are still depressed that they were unable to package and sell the mobile phone department in 2008, so that it is still a burden and burden to the entire company.
"4.3 million units..."
In the island country, Lei Jun, who visited Sharp in person for screen supply, saw the "good news" posted by Wei Qingfan on Weibo in his hotel room.
"The brand is second in attention... second only to Nokia... the product is second in attention, two places higher than iPhone4..."
He read the few words on Weibo and the screenshots several times, then put down his phone, smoked a cigarette in silence, got up and walked out of his room.
He holds an iPhone 4 in his hand, as well as a Guci phone, and is very aware of the huge gap between the two phones.
However, so what?
The attention and sales of Guci mobile phones far exceed those of iPhone4!
Cost-effectiveness is the future!
Internet sales have great potential!
This is still an incremental market and a red ocean... Xiaomi’s future is bright!
Xiaomi used to have only one teacher, iPhone, but in the future there will be two teachers...
Learn from them.
Surpass them!
At this moment, ambition and passion were burning and surging in his heart. He also wanted to become the person he just saw on the screen. With a simple Weibo post and a simple message, he could arouse fans' carnival.
It was a hot discussion on the Internet, and countless media followed it and reported it.