In mid-September, the summer heat has not yet subsided, and military training in major colleges and universities is still going on with freshmen wailing. As the most difficult first week has passed, many people have begun to gradually adapt and focus more on
On university life.
During a break in training, Li Wanyun was wearing military training uniforms and sitting on the grass in the playground with her legs bent. Next to her were her roommates whom she had just become familiar with and classmates who were closer to her in the queue.
Her cell phone was borrowed by her roommate to play games. Most of the people in the class still use old-fashioned feature phones. Many of them bought new ones this year. Only a few of them use smart phones. After getting familiar with them,
, this has become a small topic that many students try to get in touch with.
After getting the novelty, Li Wanyun is no longer interested in mobile games. She occasionally plays them for fun. At this time, she is just leaning slightly to the side, watching her roommate shielding herself from the sun with her body, and cutting fruit very immersed in it.
.
At this time, she heard the boys in the class next to her seem to be discussing something. Many people followed and participated, and she accurately captured a few key words.
She turned her head slightly and looked over, and found several boys gathered together, seemingly reading some news on their mobile phones.
"1499?"
"Damn it... I just bought it yesterday in 1999!"
"I bought it as soon as it came out and added two hundred."
"Yours is pretty good. One of my classmates paid an extra 400 to buy it..."
"Let me see……"
"What does youth version mean?"
One of the boys took out his mobile phone and looked at it, then quickly raised his head and said: "It's different. This youth version is cheaper because its performance is much worse..."
"What's the meaning?"
"This Youth Edition is different. The processor is not Qualcomm's 8250, but MediaTek's 6268. The performance is definitely not as good as..."
This person seems to be more sensitive to parameters, and he seems to be interpreting data in front of his classmates, "Hasn't it been exposed before? If we want to launch a cheaper version, it will definitely be more profitable to buy the 1999 version..."
"It seems that the cameras are different too..."
"Yes, this youth version has 3 million pixels and no flash..."
"That's okay. Although I don't take pictures, 5 million pixels is definitely better."
"I checked and found that the main frequency of 6268 is only 246M, which is only one-quarter of the Guci mobile phone. There is a huge difference."
"Ah? I still want to buy it..."
"It's 500 yuan cheaper!"
"You have to be able to grab it..."
…
There were several boys discussing over there, and Li Wanyun understood a little better. It seemed that her brother-in-law's company had released a new mobile phone, and it was cheaper. The boys were discussing.
"Dudu! Dudu!"
The instructor's whistle suddenly sounded, and everyone reflexively stood up quickly. Li Wanyun took back her mobile phone, put it in the pocket of her military training uniform, and then stood up and lined up.
She didn't dare to put such expensive things aside, so she always carried them with her.
Although she has gradually adapted, the training time is still long and difficult. After finally disbanding, she blends in with the crowd and flows out of the playground and towards the cafeteria. In the process, she took out her mobile phone and sent a message to her sister:
"Sister, I just heard our classmates discussing the Guci mobile phone. It seems that a new model has been released, and some people seem to be ready to buy it."
After she finished eating, she received a reply from her sister: "It seems to be the youth version."
Li Wanyun: "Well, this is the first time I have met my classmates to discuss this mobile phone."
Li Wanyi: "Didn't you have one when you were in high school?"
Li Wanyun: "No, maybe universities are different."
Li Wanyi: "More people will know about it in the future."
Li Wanyun: "Ah? I can feel pride and pride rushing into my face even across the screen."
Li Wanyi: "Can't I be proud?"
Li Wanyun: "Okay, okay, who asked me to be your boyfriend?"
Li Wanyun: "When will you come back?"
Li Wanyi: "I will definitely go back this week, probably Wednesday and Thursday."
Li Wanyi: "Are there any boys in your class chasing you?"
Li Wanyun: "No, we have just started school, and I don't want to fall in love."
Li Wanyi: "Are all the boys in your class blind?"
…
"good."
Today is September 13th. The promotional page for the Youth Edition of GuCi Mobile appeared on the official website of GuCi Mobile yesterday, and it officially started accepting reservations this morning.
Compared with the real world, Guci mobile phones are undoubtedly more popular on the Internet. This is the key area for Guci mobile phone marketing. After all, offline advertising is too expensive, but online is much less troublesome.
Reservations started at 10:08, and the number of reservations in one hour exceeded 40,000. Compared with Guci Mobile, it is not as popular as Guci Mobile, but because there is no press conference and vigorous promotion, at this time, those who know it are still fans of Guci Mobile
Mostly, Wei Qingfan is very satisfied with this amount of reservations.
Although quite a few of these people will not buy it, or they are planning to buy it and then sell it... but it is enough if it is popular.
As the information about the "Youth Edition" spreads and the low price of 1499 is added, the popularity will slowly increase.
After closing the official website, Wei Qingfan browsed the discussions on the Luoshen community, Tieba and Weibo. Compared with yesterday, there was a lot more content discussed today.
"The performance is too poor. The main frequency is only 246M, which is less than a quarter of the Guci phone!"
"Guci mobile phones can run up to 1GHz only in performance mode when the frequency is locked. Under normal circumstances, it is only about 800M. In fact, the difference is not that big."
"Isn't this a big difference?"
"Anyway, I will definitely add 500 to the normal version, and I will never buy the castrated version!"
"I also think that the youth version of the dog will not be bought."
"Many people just want a smartphone, and there is also the Luoshen system. It's a good deal at 500 yuan cheaper. Several people next to me are ready to buy it."
"Please give me some advice, just add 500."
"Why not eat ground meat?"
“I watched it offline, and the appearance is basically the same as the Guci mobile phone.”
"Where did you see it?"
"There is an after-sales store near my home, and the store has a display machine."
"Damn it! Where is it?"
"I want to see it too...Although I already have a Guci mobile phone, it's good to go and see what's different."
"Not interested in"
"Brothers, are the only parts of castration that are processors and cameras? If so, I'll rush in. I just want to buy a smartphone."
"You might as well add five hundred to the standard version."
"Xiao Bai, I would like to ask, is the youth version worth buying?"
“Not worth it, next one”
…
Wei Qingfan found a very interesting point here. Discussions on Weibo are the most concentrated, and most people think it is not worth it. The Luoshen system is relatively neutral, with some people thinking it is not worth it, while others think it is suitable for beginners. Tieba is divided into two extremes.
Differentiation.
This shows that although there are more ordinary people on Weibo, the discussions are mostly about digital enthusiasts;
Although Tieba has more ordinary people overall, in the "Guci Mobile" and mobile phone related circles, it is undoubtedly a gathering place for digital enthusiasts, but a large number of people poured in to inquire;
There are also ordinary people asking questions in the Luoshen system, but the number is relatively small. Most of them are fans, or only those who know something about it will enter.
Judging from this perspective, Tieba’s influence is still far ahead.
"No wonder the revelations in recent years always start from Tieba..."
Wei Qingfan clicked his tongue twice, and then noticed a very interesting thing. When he asked the company's employees to create "Guci Mobile 2" first, there were actually fans who created "Guci Mobile 2" and "Guci Mobile 2".
Post bar of the word "Mobile Phone Second Generation".
"So active..."
He was a little envious, and then he thought about the decline of Tieba after that, and felt a little emotional.
The performance for the New Year's Party has been basically finalized. In the afternoon, Wei Qingfan went back to school, went through the program selection process, chatted with the teachers in charge of the review, and then returned to the company to pay attention to some youth edition channels.
Coverage status.
Generally speaking, the higher the selling price, the higher the price of Lilan. However, since there is no way to increase the price of Guci mobile phones, Wei Qingfan has not given up more Lilan space. Channel merchants are now paying more attention to Guci mobile phones.
Ci mobile phones are no longer so enthusiastic.
In this case, Lilan is almost the same, but the youth version with a lower price is more popular.
Because the price is low, it is easy to sell. This is a very simple and simple truth, and Lilan is similar. Whether it is a channel dealer or a mobile phone store, they are naturally more willing to sell the youth version, after all, it saves trouble.
Let alone 2010, even 10 years later, the budget of 500 yuan for a mobile phone is not a gap that ordinary people can easily cross.
Therefore, when major mobile phone manufacturers in later generations used mobile phone tactics to cover them, they would basically have a model to choose from every 500 or so.
Because of the current popularity of Guci mobile phones, many media are willing to report on Guci mobile phones even if they have no "actions", not to mention that they still have a certain good relationship with each other?
In the following days, reports about the “booking boom” of Guci’s mobile youth version quickly appeared in the digital sections of major news forums.
By the time Li Wanyi came back on the 16th, the number of official reservations had exceeded 170,000, and was still rising.
On the 21st, Guci mobile phone youth version was sold for the first time. Wei Qingfan has prepared 100,000 units online, but he still plans to decide whether to open it for purchase depending on the situation. He will definitely do some marketing in the first few days.
Among these 100,000 units, there are only about 10,000 high-end versions. Because the price of 1699 is not far from 1999, there will definitely be far fewer people willing to buy it.
The actual situation is indeed the case. 90,000 units of the low-end version were sold out in just over 5 minutes, while the remaining 10,000 units of the high-end version were sold for another two hours, but were sold out by Wei Qing half an hour later.
After ordering the end of the rush purchase, they returned one after another with the message "someone did not pay", and by the afternoon they were completely sold out.
The sales volume on the day of offline sales was far inferior to that of online sales. The data obtained by Wei Qingfan in the afternoon showed that there were less than 17,000 units as of 12 noon. However, the offline market is like this, unlike online sales.
It is empty, but the water will always flow slowly. This data is not bad.
He breathed a sigh of relief and put the matter behind him for the time being.
Because tonight, the welcome party is about to begin.
This is the first time in his two lives that he has performed on such a "big stage".