Reconstruction】Meizu and Xiaomi turned against Wei Qingfan
The launch of the first-generation Xiaomi mobile phone was similar to the previous life in Wei Qingfan's impression. It was still released in the 798 Art District, still a small venue, and still hosted by Lei Jun.
The difference is that judging from the fan feedback in the Genjun forum and the less smooth and clear live video, although the online noise seems to be greater, there are fewer people attending the press conference offline.
This is normal, because a considerable number of early enthusiasts have been snatched away by Guci mobile phones.
Moreover, with the ancient word mobile phone with Zhuyu in front, the level of surprise is greatly reduced.
To put it simply, because of the emergence of the Luoshen system and Guci mobile phones, the early promotion was smoother, because the market has been opened up, the cake is bigger, but everyone's vision has also been raised, and there are fewer die-hard fans.
The press conference was held at four o'clock in the afternoon and was not held in advance.
Although the weather was still cold, there was heating in the room. Lei Jun was still wearing a white T-shirt and jeans. He looked very approachable. He stood in front of the stage a little nervous and awkward and started to introduce Xiaomi mobile phones.
The manuscript of the press conference is obviously based on the ancient words for mobile phones. The opening is also about listing and slapping, which is much more skillful than the first-generation Xiaomi mobile phone in the previous life.
The effect is naturally better.
Among them, the most prominent target was the Guci mobile phone.
"This rhythm looks so familiar!"
Several key personnel came to Wei Qingfan's office to take a look. Yuan Fei, who was in charge of product planning, said with a smile, "Obviously, I'm following Mr. Wei's press conference last year."
"really."
Lin Ting, the head of marketing, also nodded, "Obviously they are here for us."
Wei Qingfan also found it a bit funny. He was picking up the wool of the future partner, and then the current partner was picking the wool of the current self... It was mutual success.
The main component specifications are basically the same as what I heard in the supply chain before. The processor is 8260, dual-core 15gz. Xiaomi has the slogan of "domestic first dual-core processor".
This makes sense, because just at the beginning of this month, tatn released this processor first.
In the previous life, the tcg14 mobile phone was released in May, but in this life, due to the emergence of Guci mobile phones, not only Xiaomi mobile phones have changed, but tc has also adjusted its product release rhythm and still forcibly released this processor.
——By the way, tc’s product naming is really confusing.
Therefore, Xiaomi mobile phones still have no connection with the promotion point of "the world's first dual-core processor". Fortunately, as long as there are enough qualifiers, any mobile phone can be "the first" or "the best".
For example, "Pne with the fastest charging speed", "Samsung phone with the safest battery", "Huawei phone with the best screen", "Xiaomi phone with the most stable system", "PPVV phone with the best cost performance", "Best management"
"Meizu Company"...
As the press conference progressed, some other people came to watch, and some lost interest and left. Only Wei Qingfan, Yuan Fei, and Lin Ting were watching.
Wei Qingfan quickly noticed something different.
Compared with the previous generation of Xiaomi mobile phones, this generation of Xiaomi mobile phones has an added front camera, which is also a 300-megapixel mosaic lens.
This is undoubtedly another change brought about by Wei Qingfan.
Because Lingxi Voice launched the video calling function, and now WeChat has also launched it, video calling has become popular.
However, there are also some areas of shrinkage. The rear camera does not have a flash, and the camera has been reduced from 8 million to 5 million;
The storage capacity of the fuselage has been reduced from 4G in the previous generation to 2G.
This is undoubtedly all to reduce costs. In other words, Xiaomi mobile phones will definitely have to cut prices, and Xiaomi will no longer be around in 1999.
"So, how much does a Xiaomi phone cost?"
Finally, when the price was announced at the end of the press conference, Lei Jun unskilledly started to whet his appetite on the stage, "We all know that the Guci mobile phone sells for 1999, and everyone thinks it is a good deal and very cheap, right?"
"We want to make mobile phones more cost-effective and affordable!"
"We have more powerful performance, a 15gz dual-core processor, the most powerful mobile phone processor, and a large running memory of up to 1g..."
"The price of Xiaomi mobile phones is..."
"Boom!"
After a pause, and a sound effect that startled many people, a very earthy golden number appeared on the screen: 1888!
The scene immediately burst into cheers, but it was far from the excitement and excitement that was so infectious even in the Mohu quality video at the previous press conference.
Again, the earth-shattering success of 1999, the amazement and sensation that ushered in a new era, has been snatched away by Wei Qingfan.
The path Xiaomi is going to take now is more like the glory of the early days, and it is still the kind without a father.
"1888?"
Yuan Fei was silent for a moment, nodded and said: "It's okay, within expectations."
Lin Ting smiled and said: "I was a little worried that they would sell it for 1799."
“The cost cannot be suppressed.”
Zhao Haiming, the person in charge of the supply chain, shook his head and said: "They have no guarantee of shipment volume and cannot negotiate the price. Moreover, we are preparing materials and the suppliers have no goods for them."
Wei Qingfan smiled and said two words: "It's stable."
The biggest reason why he gives this answer is not from the price. The price of Xiaomi mobile phone 1888 is actually very competitive.
But, it’s out of stock!
Lei Jun announced the sales plan of Xiaomi mobile phones at the end of the conference. Reservations will be opened on April 3rd and sales will go on sale on May 30th!
Although GuCi Phone 2 is scheduled to be released on April 6, pre-orders will be opened on the same day and will go on sale a week later. By the time the Xiaomi phone goes on sale, it is estimated that the sales volume will exceed one million.
Even if some people will wait and see, in the entire market, how many people know about Xiaomi phones at this time?
The sales volume of Guci mobile phones last year exceeded 10 million, but in the overall large market, in terms of brand awareness, it is still a younger brother, and it is still in the "niche".
This chapter is not over yet, please click on the next page to continue reading! Fortunately, the seedlings are already growing rapidly.
However, this is just Wei Qingfan’s opinion. He now has the confidence and qualifications to carry out tactical defiance. In the eyes of other mobile phone manufacturers, the 1888 Xiaomi mobile phone is undoubtedly another murderous wolf.
"Oh shit……"
Zhuhai Meizu Company, Huang Zhang, who was in a much better mood with the sales of 9, his face darkened again, and he was in a bad mood, even worse than when the sales of the Guci mobile phone exceeded 100,000 on the first day of sale.
This mood is mixed with frustration and anger: for him, Xiaomi mobile phone is not only an opponent, but also a traitor!
Lei Jun used the knowledge he learned from him on how to make mobile phones to set up his own business, and then turned around and beat him!
For him, the sales volume of Guci mobile phone exceeded 10 million in the first year, but it was not as intense as the emotion he felt watching Lei Jun successfully hold a mobile phone launch conference.
“Should we lower the price?”
Bai Yongxiang, who was standing next to him, said thoughtfully, "The second generation of Guci mobile phones will be released soon, and with the addition of Xiaomi phones... 9 sales will definitely be affected."
"What did they do there?"
Huang Zhang didn't answer directly, but instead got angry, "The texture is so rubbish, it's just like a copycat machine!"
"Our processor is not bad, right? Hummingbird 1gz, the high frequency is useless, can it be used? Our resolution is even higher, and the screen is inferior to his 4-inch garbage screen..."
What Huang Zhang said is true. Meizu 9 still has a 35-inch screen, but the resolution is higher, higher than that of Xiaomi phones, and Xiaomi screen is larger, pp unit area pixels, the higher the number, the clearer the screen is up to 326, which is the same as pne4
The retina screen is on a level that beats Xiaomi phones and Guci phones.
In terms of the quality of mobile phones, Meizu 9 is also inferior to Guci mobile phones and Xiaomi mobile phones, especially the first-generation Xiaomi mobile phones. The appearance design is basically zero, just stuffed into a mobile phone case...
That's it?
However, although he looked down upon him, Huang Zhang, who had already suffered losses, no longer dared to be as confident as he was last year.
Because he didn't look down on the GuCi phone at the beginning, and thought the 8 was better than the GuCi phone, and it was worth the price.
As a result, Guci mobile phone sold 100,000 units in the first morning of its first sale, and now it is estimated that it is close to 10 million units...
But he just can't understand that even though 8 and 9 are so good, they are not expensive more than two thousand... The extra money is definitely worth it!
The feel, the texture, the sound quality, the screen...
Which one is not better than Guci mobile phone?
Why can't those consumers see this and just stare at 1999...
Xiaomi mobile phone 1888 is cheaper than Guci mobile phone... Even if it is not as good as Guci mobile phone, the sales volume must not be much different...
After a few seconds of silence, Huang Zhang put out his cigarette and said, "Take another look, don't be anxious."
Guci and Meizu are not the only ones watching.
Since Xiaomi Mobile announced the press conference, traditional domestic mobile phone manufacturers such as Zhonghua, Ku, Lian, and V have been staring at Xiaomi mobile phones.
This is the first mobile phone company to learn the path of ancient Ci mobile phones!
And he is a "newcomer".
The feedback from Xiaomi mobile phones will directly determine their subsequent movements. This disruptor is also a forerunner.
But whether or not you take action in the end depends on each person.
In addition, traditional big brands, such as the popular TC, Sony, Motorola, Samsung, and Nokia, have also paid attention to this small Chinese company that has just started to varying degrees.
Last year, most of them didn't care about Guci mobile phones.
As a result, in just one year, Guci Mobile gave everyone a loud slap in the face with sales exceeding 10 million.
Sales volume of tens of millions is nothing to them, but this is a mobile phone manufacturer that has just been established for one year, and all of them are smartphones!
How far can Xiaomi grow?
Some people have noticed the coming storm of the new era, but some people care about it, some ignore it, some people pretend not to see it, and some people hold their chests high and face the difficulties.
The pattern of the next ten years has begun to take shape.
On the evening of the Xiaomi mobile phone launch conference, a large number of discussions began to appear on the Internet, especially on Tieba where enthusiasts gathered, and on Weibo, which began to gradually show its influence, which created a great response in the circle.
Seeing that Xiaomi was very successful, just two days later, one day shorter than the original history, Huang Zhang exposed the process of Lei Jun "stealing lessons" from him on the Meizu forum, accusing the other party of poor moral character.
And officially announced that it would "war against Xiaomi!"
This news quickly spread, and with the release of Xiaomi mobile phones, it quickly attracted the attention of many people in the circle. Many media also began to dig deeper and report on the grievances between the two people, and called this portrayal a different type of
grudges between people.
Huang Zhang is a grassroots man who started from scratch, and Lei Jun is an elite in the shopping mall. Coupled with Huang Zhang's exposure and declaration of war, there is no doubt that the momentum is strong and attracts the attention of many people.
However, a reporter soon discovered a more attractive gimmick and brought Wei Qingfan over, turning the struggle between three mobile phone companies into a story between three men.
The rising grassroots, successful elites, plus a rich second generation, what a gimmick!
You can also delve deeper into topics such as education, wealth, class, differentiation, etc. There is so much room for development...
As a result, various news headlines that were immediately clickable began to appear:
"Meizu Huang Zhang exposed that Lei Jun had obtained business secrets and was actually related to Wei Qingfan"
"Partners who are not partners, the story of three geeks' grudges"
"Wei Qingfan looks at the future outcome of Huang Zhangleijun's struggle"
"Shocked! Huang Zhangleijun turned against Wei Qingfan"
"Exclusively revealed on the entire network, the stories that three men have to tell - the secret behind the ancient word mobile phone"