Wei Qingchan seemed to become even more angry when he heard Wei Qingfan ask this, "If I hadn't come to deliver the documents to you, I wouldn't have known about it until now..."
"We'll talk about it later."
Wei Qingfan quickly stopped his sister's complaint, motioned her to go into the office, and said, "Let's do business first, I have to go to a meeting soon."
Wei Qingchan turned to look at Jiang Qinghuai, who pointed to his office.
Wei Qingchan rolled his eyes at her, then followed Wei Qingfan to his office, closed the door, walked to his desk, and lowered his voice: "Is there something wrong with you? Are you afraid of being..."
"stop!"
Wei Qingfan stretched out his hand to interrupt and said in a more serious tone: "First, this matter has nothing to do with me, I am the victim; second, this was Li Wanyi and Li Miaoyu's idea. If you have any questions, ask them two
, I can’t figure out their brain circuits either.”
Wei Qingchan was stunned and asked suspiciously: "What do you mean?"
"They forced Jiang Qinghuai here."
Although he knew that Jiang Qinghuai could not hear it, Wei Qingfan still lowered his voice just in case, "You can just ask them both what the specific logic is."
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Wei Qingchan looked puzzled and asked with a complicated expression: "Are they choosing a concubine for you?"
Wei Qingfan almost choked to death on his own saliva, and said angrily: "You dare to think more than me!"
As he spoke, he looked at the funding document to make sure it was correct, and then picked up his pen to sign.
Wei Qingchan has not yet been able to accept the reality and suspects that he is lying, but he also knows that the probability is low because he can be exposed by just asking.
In this case, then Li Wanyi and Li Miaoyu are so confused that they actually want Jiang Qinghuai to be their secretaries?
Jiang Qinghuai's head was also caught in the door, otherwise why would he get involved?
"Okay, go ahead and ask, I'm busy."
Wei Qingfan just took the time to see if there were any urgent matters to deal with. When he found out, he handed the documents to the elder sister and prepared to go to the conference room.
Wei Qingchan glanced at his younger brother, and took the documents out angrily.
Passing by Jiang Qinghuai's general secretary's office, Jiang Qinghuai still had the door open and was sitting inside sorting out the minutes of the meeting just now.
Wei Qingchan knew that since she was the secretary, she should go to the meeting with Wei Qingfan, and she seemed to be quite busy, so he walked over without asking her to settle the score.
Jiang Qinghuai vaguely noticed the movement, and when he turned around to look over, Wei Qingchan had already walked away. Then Wei Qingfan came to the door and said, "Let's go, go there first."
"good."
Jiang Qinghuai put away his notebook and stood up quickly, walking out of the office. Wei Qingfan asked, "What did Sister Ya say?"
"She asked me to sit with you."
This is nonsense, but it is also a normal situation. There is no universal rule on this matter. Wei Qingfan nodded and said: "Then if there are no special circumstances in the future, just follow this."
"Um"
Jiang Qinghuai nodded and followed him to the company's large conference room. He met a colleague on the way and said hello. When he looked over to her, she also kept a smile and bowed slightly and nodded.
When they arrived at the conference room, there were already people there. Wei Qingfan sat down in his seat, motioned Jiang Qinghuai to sit on his right, and said, "Sit down."
Jiang Qinghuai did not speak. The seven or eight people who had already arrived in the conference room watched and sat down on Wei Qingfan's right hand side. He took out his notebook and pen and prepared to record the meeting.
It was almost time for the meeting. As soon as Wei Qingfan arrived, someone naturally urged him, and soon people from other departments also arrived quickly.
Because we were discussing publicity and distribution matters, the bosses from the product department were not here. The main people in charge were Li Pingguang from the marketing department, Lin Ting from the marketing department, and Xu Shengyuan, the newly appointed president of Guci Mobile.
Lin Ting used to work under Li Pingguang, and the marketing department was separated from the marketing department, so Li Pingguang was the first, followed by Lin Ting. Guci Mobile was a sub-brand, and Xu Shengyuan himself had just been promoted, and then second.
Seeing Jiang Qinghuai sitting on Wei Qingfan's right hand, they naturally understood that Lin Ting walked over and sat down next to her.
"My intern secretary is named Jiang Qinghuai. He worked as an intern in the software department before. Let's get to know each other."
Wei Qingfan first introduced Jiang Qinghuai, and she probably got used to it a little. She stood up, bowed slightly, and said, "Please take care of me in the future."
She is a "famous person in front of the imperial family", so others will naturally not be offended. Li Pingguang and others were polite, and Wei Qingfan didn't waste any more time and said: "Let's get started, let's decide on the publicity first."
Lin Ting stood up, walked to the wall opposite Wei Qingfan, inserted the disk into the computer, and quickly opened a ppt, describing the final draft plan for the Guci mobile phone, saying: "The poster is ready, and there are four slogans.
As an alternative, Mr. Wei rejected one before, but now there are three left;
"The first one is 'more value than value', continuing to emphasize cost-effectiveness; the second one is 'powerful, further', emphasizing performance; the third one is 'promising', emphasizing that this year's screen is larger and also has brand value.
considerations.
"These are the three for now. If you have better ones, you can suggest them."
The poster has been finalized. The side photo of the mobile phone, the outermost one is the front facing out, and behind it are the black, white, yellow and blue back cases, lined up in a row, which looks clear and simple.
Three slogans and three posters were made respectively.
Frankly speaking, Wei Qingfan didn't like the three slogans, but considering the positioning of Guci Mobile, he couldn't think of a better one, so he brought it to the meeting for discussion.
Moreover, the opponents are even more rubbish, such as Xiaomi mobile phones. In addition to the first generation of "Born for Fever" which is more distinctive, it has become more and more rubbish since then, such as "The Art Journey of a Steel Plate", "Seven Years of Exploring Dream Work" and "Beautiful
"Available"... neither high-end nor specific.
Comparatively speaking, Huawei's "Foresee the Future", "A Gentleman is Like Orchid" and "Portrait Photography Master" are much better, and even the early "Jazz Life" and "Practice the Word" are of higher quality than Xiaomi.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Samsung's "extraordinary nature", "unity of mind" and "10th generation, ahead of the times" are also not on the same level as Xiaomi.
And pne's "redefining mobile phones", "changing everything again" and "not just big", even if translated, the difference can be seen at a glance.
To be high-end, a brand must not only have product strength, but also be able to "tell stories," which is the so-called shaping of brand culture.
And brand culture relies on these invisible and intangible things to be accumulated bit by bit.
Slogans and posters are undoubtedly "virtual" compared to the mobile phone itself, but these are things that consumers can come into contact with before buying a mobile phone, and the audience is far larger than mobile phone users.
Xiaomi has always been very pragmatic in this regard. This is true for marketing, after-sales, and accessories that are not promoted...
Will ordinary consumers decide which mobile phone to buy because of the difference between the two slogans: "The Art Journey of a Steel Plate" and "A Gentleman is Like Orchid"?
Won't.
But this is how the brand’s style is built up.
Wei Qingfan remembers something very fondly. At the end of 2022, he went to the Xiaomi experience store to "investigate the enemy's situation." Frankly speaking, the mobile phone was very good, but the ecology was poor. More importantly, when he asked about the nearest after-sales store, the clerk recommended
The city center is forty minutes away by subway.
——At that time, this brand had been shouting the slogan of entering the high-end market for several years, and it had been benchmarking against PNE for several years, but in the end, it didn’t even have after-sales service!
This is not difficult to understand, because experience stores can help sell mobile phones, or they can sell them directly, and after-sales service... How many people check the after-sales service before buying a mobile phone?
Money must be spent wisely, and for a pragmatic company, it is natural to know what the cutting edge is.
For comparison, at that time, Huawei, which was unable to sell mobile phones due to supply cuts, had the nearest after-sales point less than 500 meters away.
So at that time, Huawei, whose mobile phone sales had already fallen into the dust, still ranked first in terms of active mobile phone users in China. It is really not that difficult to understand.
For Wei Qingfan, who is moving forward nervously with the advantage of rebirth, Xiaomi is his target, but it is also the biggest counterexample, and it is more alarming than Nokia, TC, Meizu, and Smartisan.
Because the failure experiences of these companies are very clear, Nokia's arrogance, TC's self-destruction, Meizu's family style, Hammer's "steps that are too big and it's embarrassing"... Wei Qingfan is confident that he can avoid this.
open.
And Xiaomi... Xiaomi is very successful!
It has always been one of the largest mobile phone manufacturers in the world, has always had a large group of fans, and has always been a Fortune 500 company... Can such a company be said to have failed?
He was never willing to accept such success, and he was unwilling to see ancient poetry eventually become what it was.
However, from the company's perspective, Xiaomi's decisions are actually very smart, understandable, and correct, but they are difficult to achieve success.
From Wei Qingfan's point of view, Xiaomi's fault is not that it is stupid, but that it is too smart, too shrewd in everything, unwilling to make less, unwilling to spend more... Just like some things in life
Smart people, smart people are really smart.
People who achieve great things are often not that smart, at least in some aspects they are not smart in the eyes of others.
It is too easy for ancient poems to become millet, just like Song Jiang in the Water Margin, or the two Song Dynasties in history. This is human nature... Therefore, we must always beat the dead and be vigilant at all times, "every time we go against the rules."
Therefore, last year, Guci mobile phones had just begun to sell well, and the company had just received funds, so he started to provide after-sales services under pressure;
Therefore, as soon as the ancient poetry was profitable, he set up a laboratory and started spending money on research and development;
Therefore, he is willing to put effort into less pragmatic aspects such as posters and slogans.
The slogan of GuCi Phone 2 was finally determined to be "promising", because the most obvious difference between GuCi Phone 2 and the current main competitor Xiaomi phone is that GuCi Phone 2 has a larger screen.
It also continues to pave the way for the Gushi mobile phone with a larger screen in the second half of the year.
After the slogan is determined, the next step is the publicity point, which is directly related to the manuscript of the press conference; then the press conference address.
There were three options, the first was the 798 Art District, and the other two were hotels. Wei Qingfan finally settled on the National Convention Center, which was more cost-effective.
You can save some time in this aspect. Consumers really don't care. It's not a landmark building, so there is no difference.
Then comes the distribution strategy...
After discussing and confirming each item, after the meeting, it was almost eleven o'clock. Wei Qingfan returned to the office and asked Jiang Qinghuai to stay next door. He processed some emails and then had time to browse online comments.
Then came the cloud service meeting. The attendees were Tang Tingyue, Wang Qinggen and the newly formed cloud service team. Based on the current progress, it was determined that Luoshen 30 would join the cloud service.
However, it is relatively simple. It can only store contacts, text messages, and notes in the cloud, and there is a storage space limit.
This was a small meeting, but because one of the technical problems was discussed, Wei Qingfan looked at the time and simply left early. He took Jiang Qinghuai and met Li Pingguang, and went to the appointment first to confirm the channel layout of Guci Mobile 2 with Huang Sheng.
goods.
Two cars, five people, Jiang Qinghuai followed Wei Qingfan, sat in the passenger seat, and let Mr. Wei drive him to dinner.
Frankly speaking, this morning was new, busy, and a little uneasy for her, because she was always worried that she would not do well, but she felt light and relaxed every second, and joyful emotions were always flowing in her body, even when she was safe.
The belt is tied to the seat, and it feels like your body is as light as a swallow, almost floating.
This is the first time she has been with Wei Qingfan for such a long time since they met...
She didn't think about what to do next, she just felt that she could accept such a job, even if the salary was lower... Of course, it couldn't be too low...
But he won’t give low wages either…
The weather was still cold, but the sun was bright and warm. She sat in the car, breathing the early spring air in the capital, looking at the street scene that still had the bleak winter atmosphere, and felt that life had never been better.