The domestic screen industry started not too late, but its development has been extremely bumpy. It can be said that it has stepped through the pitfalls of Samsung, Sharp and other major foreign screen manufacturers, as well as a traitor who cheated on others.
"After more than ten years of walking, there are pits all along the way. They are all garbage. Each one is dirtier than the last..."
At noon the next day, Wei Qingfan and others successfully met Zhang Zhaohong, the person in charge of BOE in the provincial capital. During the meeting, the man couldn't help but cursed when he talked about his experiences over the years.
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He cited two examples. In 2000, shortly after BOE entered the display terminal field, the Gulf company "Jiandu" approached BOE and wanted to acquire Hyundai Display, a subsidiary of Hyundai;
Acquiring foreign companies or even their eliminated production lines is an important step in the development of backward areas. Jiandu is a supplier of raw materials for LCD panels in Wanwan. It is normal to want to get involved in this field. BOE originally had such an idea.
The two sides hit it off immediately.
The three-party contact went smoothly, and then just when things were going smoothly, Wanwan’s sexy operation came!
"In June 2001, we had just signed the letter of intent for cooperation with Hyundai, and Jiandu gave all our information to Hyundai... So what the heck are we still negotiating?"
Ten years later, Zhang Zhaohong was so angry that he slammed the table when he talked about it. In shopping mall negotiations, every bit of information was crucial, not to mention that Jiandu and BOE were both acquirers at the time and sold all BOE's information for free. "However, Hyundai
He changed hands and sold Jiandu to us again..."
"Deserve it!"
"The Koreans are pretty good at this!"
"Shit, they just want to sell it as soon as possible."
Others at the table agreed, and Wei Qingfan followed suit and asked: "What happens next?"
"Then we definitely won't cooperate with this kind of thing. We quit, and Jiandu had no choice but to buy it on his own, for 650 million US dollars. However, he couldn't get the money together, and the 10 million US dollars deposit was wasted..."
Zhang Zhaohong was excited when he said it, and others felt relieved when they heard it, "In 2002, other acquired companies gave up, and we acquired Hyundai Display alone... Koreans are nothing, and we just started the acquisition with 380 million US dollars.
Yes, after an investigation before the closing, it was found that the falsely reported assets alone amounted to more than 27 million U.S. dollars...then we would definitely not agree to it, so we continued to talk, and finally got 350 million U.S. dollars..."
The acquisition of Hyundai Display is very important to BOE, but it is just the beginning. Development is the beginning, and mining is also the beginning.
"In June 2003, just after the delivery was completed, we wanted to build a fifth-generation line in Beijing. LG had built a fifth-generation line in 2002... But although it was lagging behind, it would be fine if it could be built... But we didn't have the money, so we planned to
The acquired Hyundai Electronics will be listed on the market, raise funds, and then...what the hell!"
As Zhang Zhaohong spoke, he was so angry that he swore again, lit another cigarette, and then said: "In 2004, we were doing very well here and were ready to go public. The Beijing News reported that we
Talent shareholding led to the loss of state-owned assets... The higher authorities sent people to investigate, but nothing was found, but the listing still caused trouble for us...
"In 2005, the fifth-generation line in Beijing was finally shipped, but it was unexpectedly late next week, and we lost 1.6 billion, and they said we were corrupt... In 2006, Samsung and Sharp both built their eighth-generation line, and we lost money again in a year.
1.7 billion... In those two years, my hair turned gray due to worry..."
"In 2005, Shenzhen launched the Julong Project. TCL, Skyworth, Konka, and Changhong were the four color TV manufacturers. They joined us and worked together to build a sixth-generation line in Shenzhen. But when we heard that we were going to build a sixth-generation line, what the hell was Sharp?
We came over to disrupt the situation and said we were willing to build a 7.5-generation line in Shenzhen. As soon as the leaders in Shenzhen heard that Sharp was willing to cooperate, they kicked us out without saying a word...
"We had no choice but to go to Shanghai again, but as soon as we finished talking to Hucheng Radio and Television, Sharp let go of Shenzhen and came to talk to Shanghai. When the leaders of Shanghai heard that Sharp was willing to come, they kicked us out again.
But it's useless to kick us out. Sharp's goal is to kick us away. We kicked us away and built a shitty production line for you... In this way, two cities were fooled, and we also
So we were delayed for two or three years, nothing was done, it was just a waste of time..."
Wei Qingfan knew that it was difficult to be in the real-life terminal industry, but he never expected it to be so difficult. This was really a tear in the eyes. I can only say that BOE’s final development was really awesome and really lucky.
After successive setbacks in Shenzhen and Shanghai, BOE finally had no choice but to cooperate with Chengdu to build a 4.5-generation line. Then, the financial crisis came!
In 2009, BOE cooperated with the provincial capital (here Luzhou) to build a sixth-generation line, and in time for the 4 trillion yuan bailout, various places had money, and even had no place to spend the money, so Beijing pulled BOE to start construction.
The 8.5 generation line has barely caught up a few steps.
On the other side, after Sharp tore up the agreement, Shencheng finally cooperated with TCL and Samsung in 2009 to jointly establish CSOT. In January 2010, CSOT's 8.5-generation screen production line was officially launched;
In the future, the two pillars of domestic screens will be on the right track almost at the same time.
After Zhang Zhaohong finished talking about these histories, he talked about another "little thing": In August 2008, due to the financial crisis, Japanese and Korean companies canceled LCD panel orders for Bayan companies, and Chimei Electronics, AU Optoelectronics and other Bayan companies were on the verge of bankruptcy.
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At this time, nine mainland companies, including TCL, Konka, Skyworth, Hisense, Haier, and Changhong, formed a group to lend a helping hand and decided to purchase more than 12 million LCD panels from Taiwanese companies, with a total order volume of US$4.4 billion.
In February 2009, Samsung and LG decided to re-purchase LCD panels from Taiwanese companies, so Chimei Electronics and AU Optronics unilaterally tore up the agreement and sold all their inventory to Korean companies, which led to a fierce battle among TCL and other companies over the color TV brands at the time.
Facing Samsung, LG has no power to fight back.
This chapter is not over yet, please click on the next page to continue reading! "This group of rubbish people are at their best when they trick their own people..."
Zhang Zhaohong was so angry that Zhao Haiming hurriedly persuaded him: "Mr. Zhang, calm down, let's kill them in the mall... I'll give you a toast!"
After everyone drank a round of wine, Wei Qingfan curiously asked about the origin of BOE's name.
"Our company was formerly known as Jingcheng Electronic Tube Factory, which was built with the help of Big Brother. Later it was restructured and renamed 'Jingcheng Oriental Electronics Group', or BOE for short. It has nothing to do with JD..."
"I'm just saying..."
The meal was enjoyed by both host and guest, and everyone was smiling, but Wei Qingfan basically kept silent about cooperation.
The technology is backward, not only the screen quality is poor, but also the price is expensive!
For example, the display effect of BOE's OLED screens in 2018 and 2019 is much worse than that of Samsung and LG, but the purchase price is even more expensive, because the more mature the technology, the lower the cost. BOE feels miserable, and mobile phone manufacturers also feel miserable when using them.
BOE's screens are like this now. The display effect is not as good as that of Samsung and Sharp, but the cost is higher. Even if BOE is willing to reduce profits, there is not much that can be done.
Moreover, mobile phone screens are no more technologically demanding than those of televisions.
Wei Qingfan wanted to cooperate with BOE not for LCD screens from the beginning, but for the joint development of OLED screens for mobile phones.
However, BOE's current focus is still on TFT-LCD screens. LCD screens cannot be purchased from BOE, but they really cannot meet the requirements now.
Even if cooperation begins now, it is estimated that it will take three years at the earliest before BOE's screens can be used.
After eating, Wei Qingfan and his team went to the BOE factory again. Zhang Zhaohong also knew that the screens produced here did not meet the standards for mobile phones, but he did not want to miss such a big customer, so he blew up the 8.5-generation line in Beijing.
Wei Qingfan did not lose face, and promised to go to the BOE factory to take a look at the screens produced by the 8.5-generation line after arriving in Beijing, and initially expressed his willingness to cooperate and jointly develop.
This is undoubtedly a big gain for Zhang Zhaohong. BOE is short of money and lacks opportunities to break into the mobile phone screen supply system. The technical standards for mobile phone screen production are high, but the profits are also high.
More importantly, once you cooperate with Gushici Company, the purchase volume will far exceed the TV screen!
This year’s industry estimate for Gu Shi Ci Company’s shipments is already close to 30 million units!
——This is the public opinion effect brought about by Wei Qingfan’s announcement at the press conference that Guci Mobile 1’s shipments exceeded 10 million. After all, a start-up company’s shipments exceeded 10 million in its first year, which is really amazing.
However, for Guci Company itself, the biggest challenge is still internal. Today, there are really no rivals in the market price segment where Guci mobile phones are located.
The only Xiaomi mobile phone that can pose a certain threat has not yet started official sales, and the mass production problem has not yet been solved.
This is not because the Xiaomi team's ability is poor, but because time is too tight. After the press conference, they saw good market feedback and could do it, so they really started making mobile phones.
Like Wei Qingfan, who directly bankrupts his family and gambles, he will certainly have more time to make mobile phones, but in the eyes of everyone, it is a stupid act and is unnecessary.
Who can guarantee that the mobile phone will be sold once it is made?
Including Wei Qingfan himself, after finishing that gamble, he should try his best to avoid this kind of gambler behavior and reduce risks as much as possible.
You have to take risks in shopping malls, but if you take risks again and again, sooner or later you will overturn.
Wei Qingfan originally wanted to take the opportunity to visit Li Miaoyu's home, but time was tight. After leaving BOE, he went straight to the airport.
Everyone was traveling in business class, not first class. Fortunately, it was faster and they landed in the evening. Someone from the company came to pick them up. Wei Qingfan directly abandoned the group and went home to take his wife, without paying attention to other people.
He dragged his suitcase to the elevator downstairs, where he met the family of three who had been "socially dead" in the elevator of Li Miaoyu. The children seemed to remember him, but were too embarrassed to say hello and looked at him with wide eyes.
"Did you just come back from outside?"
After a few seconds of subtle silence, the middle-aged man greeted with a smile.
"Yes, I just came back from a business trip."
Wei Qingfan replied with a smile. The elevator door opened. The four of them went in together and chatted for a few words. Then the other party arrived home first. The elevator went up a few floors, stopped and opened, and he finally returned home.
As soon as he opened the door, Hehe came over wagging his tail, even more enthusiastic than the two women. Wei Qingfan reached out and patted it, and while changing his shoes, he shouted: "I'm back... Wanwan? Miaomiao?"
What greeted him was a "bang" in the kitchen, and then Li Miaoyu walked over wearing a bright yellow suspender skirt at home, exposing a large area of crystal-clear skin, and covering his ears with his hands, giving the impression that he was deliberately being cute and shouting.
Said: "Wei Qingfan, run! The senior sister has a knife and is coming to chop you!"