Wei Qingfan's breakup was better than a wedding. When the firewood was burning, Xiaomi mobile phone was finally mass-produced and shipped.
As in its previous life, Xiaomi still put out engineering machines for sale first, and it was not until late June that it finally started mass production and shipment.
At this time, the mass shipment volume of Guci 2 has exceeded 5 million units, and the two parties are not at the same order of magnitude.
In terms of product competitiveness, although the fledgling Xiaomi mobile phone is cheaper at only 1888, its brand influence and product strength are not on the same level.
For most people, a larger screen, a more well-known brand, a better camera, and better quality are all worth more than that one hundred yuan.
However, how to buy it is another matter.
One hundred dollars is not a small amount!
However, people who want to buy Xiaomi mobile phones soon find that Xiaomi mobile phones are more difficult to grab!
Some people couldn't wait for Xiaomi phones to buy GuCi 2, while other people finally waited until Xiaomi phones were officially sold, only to find that it was just like when GuCi 2 was first launched, it was gone in seconds!
On June 22, after the first round of Xiaomi mobile phone sales, Xiaomi officially issued the "good news" that 100,000 Xiaomi mobile phones were sold out in 85 seconds!
In the next two days, the entire digital circle was filled with such propaganda, which basically meant "Xiaomi is here"!
Xiaomi's executives also began to popularize science on Weibo, stating conclusively that "4 inches is the most suitable screen size for Chinese people" and "4.3 inches is too big!"
Xiaomi really can't compete with other parameters, so let's use its strengths and avoid weaknesses. Xiaomi 1888 is cheaper, and the most obvious difference that consumers can perceive is undoubtedly the screen size.
They also brought in a third party to discuss whether a mobile phone with a 4-inch screen or a mobile phone with a 4.3-inch screen is more suitable for operation.
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Naturally, these third parties all agreed with each other, saying that "the 4-inch phone fits just right in the hand" and "the 4.3-inch phone is a bit supportive." During this period, some people acted as "opponents" to debate with those who support the 4-inch screen, and then
refuted.
You can tell with your heels who this is for.
However, this approach is very effective, because these days the entire industry is discussing the development direction of smartphones. In the previous life, it was the Samsung e-series that was responsible for the task of exploring large screens. After the popularity of the Samsung e-series, large screens became the direction of the entire industry.
And now, Samsung’s first generation note series has not been released yet!
Coupled with the impression that "3.5-inch screen is the golden size" brought about by the iPhone fire, the discussion about which 4-inch or 4.3-inch screen is better has its fans on the Internet.
In fact, because Xiaomi is guiding the direction of public opinion, while Guci Mobile basically ignores it, the conclusion that "4-inch mobile phones are better than 4.3-inch phones" even appeared on the Internet, and it spread rapidly under the promotion of Xiaomi.
The marketing department that Lin Ting is responsible for has noticed Xiaomi's movements very early. Frankly speaking, Wei Qingfan had already contacted Lin Ting once before and told her about the other party's possible moves.
Moreover, Wei Qingfan said very clearly, "You may feel uncomfortable when the time comes, but you still have to exercise restraint."
As an insider, what hasn’t Lin Ting seen?
She directly ignored Wei Qingfan's comfort, but when she saw that Xiaomi was promoting this kind of "science popularization" behind the scenes and playing such children's tricks, and those Xiaomi executives jumped out to make weird comments one by one, she
Only then did I really understand why Wei Qingfan said that.
This kind of marketing is, how should I put it, very useful and disgusting!
Wei Qingfan had already issued a strict order not to respond in private, so although she was unhappy, she still restrained herself and her subordinates and refrained from responding for the time being.
When people began to hear on the Internet that "4-inch mobile phones are easier to use than 4.3-inch mobile phones", Lin Ting finally couldn't bear it anymore and found Wei Qingfan again.
"We have to respond, even if we don't respond directly, we have to respond. We can't let them set the pace like this..." She put forward her own opinion, her expression was a bit serious, and she was worried that Wei Qingfan would be too arrogant and turn around to feed the tiger.
Wei Qingfan has also been paying attention to the trends on the Internet. He has always regarded Xiaomi as the main early opponent online, so there is no possibility of neglecting it. He smiled and said: "How to respond?"
Lin Ting gave two plans. The first one is to promote the better use of large-screen mobile phones, which is a direct response. There are two ways to do this in person and behind the scenes;
It can be seen that they put a lot of thought into this plan.
The second option is an indirect response, and it is very simple. Just publicize your own achievements.
No surprise, Wei Qingfan chose the second one.
Lin Ting was almost hurt internally by him, and Wei Qingfan had to explain: "The Internet has memory, but if you want to have memory, you have to make a deep impression. Let this group of people follow suit. In two years, Xiaomi will also
When the mobile phone screen is enlarged to 4.3 inches, they will remember this lesson after being slapped in the face.
"What they market is the product, and what we market is the brand... Of course, the product also needs to be marketed, but now our two companies are not on the same level and have arrogant qualifications. One day Xiaomi really becomes a phenomenon, and we can't just sit back and watch like this.
"But before that, we can still watch the monkey show."
In the afternoon, the official Weibo of Guci Mobile released a piece of good news that "Sales of Guci Mobile 2 exceeded 6 million units."
As soon as this Weibo was posted, the originally noisy digital circle fell silent instantly.
The trolls who are behind the computer screen shouting "4 inches are better than 4.3 inches mobile phones" are still working, but the people who paid for them are already confused.
From mid-April to now, only two months have passed, and 6 million units have been sold. What the hell is this concept!
This chapter is not over yet, please click on the next page to continue reading! The previous generation of Guci mobile phones only took one year to reach 10 million units. This generation does not even need half a year, and may reach 10 million units in four months!
Also silenced was Meizu, who was silent in the first place.
But fortunately, the enemy in Xiaomi's eyes is Guci, while the enemy in Meizu's eyes is Xiaomi. In addition, Huang Zhang has already experienced such a critical attack last year, which makes Huang Zhang more accepting.
As long as the sales of Xiaomi mobile phones are not so strong!
After reacting, Huang Zhang quickly seized the opportunity and started to beat the loser. He posted a joke in the Meizu community: "What a clown! After half a month of trying, no one bothered to respond. I was stunned when a battle report was sent out."
"
Although he didn't say it explicitly, the words he said were quite explicit. For a while, public opinion in the digital circle turned again, and the love-hate relationship surrounding the three men entered version 2.0.
There is no way, now the domestic digital circle is dominated by these three men and their fans, and Huang Zhang went out to start a fight in person, which can't help but make people think a lot.
At the same time, another voice began to appear on the Internet, basically focusing on the two keywords of "Xiaomi playing monkey" and "hunger marketing".
The navy troops on both sides led their respective fans and quickly started to fight each other.
Not to mention Wei Qingfan, the Guci brand did not end it personally. They followed Huawei's example and stayed behind the scenes to avoid arousing the disgust of passers-by.
This is hypocritical, but very useful. What brand marketing requires is "respectability". Otherwise, why would Apple continue to cut leeks under the banner of "encirclement"?
The terrifying sales of 6 million units of Guci mobile phones in two months did make Xiaomi executives break their guard for several days, but they soon upgraded their tactics.
"This kind of mobile phone can sell 6 million units in two months! IQ tax!"
"Xiaomi must continue to conduct popular science to prevent more people from being deceived!"
"Xiaomi is a small company with a small size and weak voice. There are many difficulties to overcome in supply..."
“However, we have always insisted on providing consumers with the best products at the most reasonable prices!”
"Xiaomi makes mobile phones in the past, present and future not to make money, but to make friends with users! So that everyone can use the best products!"
Lin Ting was really angry now, especially the sentence "Selling 6 million units of Guci mobile phone is an IQ tax" made her break her defense on the spot, and she wanted to put on her own big number and scold him directly.
Unfortunately, Mr. Wei didn't allow it, so she could only scold him on the trumpet.
For her, this was no longer a matter of work. She felt that she was angry. She had never seen such a shameless person.
Xiaomi in the previous life is qualified to say this, because before Xiaomi mobile phones, most mobile phone brands just collected IQ taxes.
However, in this time and space, Guci mobile phones are the original Xiaomi. To say that the sales of Guci mobile phones is due to IQ tax is purely a marketing war.
For Wei Qingfan, this lively atmosphere made him feel very familiar. It was this smell... Mihou fur seal, fruit maggot, what a friendly name!
Everyone is scolding each other like spiritual shareholders! It seems that if the scolding wins, the brand you support will pay you dividends if it sells more mobile phones... Where can you get a sense of belonging if you don't scold? How can you refine your fans if you don't scold?
Where does the heat come from?
This is a double-edged sword, but from the company's perspective, there is no doubt that the advantages far outweigh the disadvantages, otherwise why would we do this?
Guci Mobile has the first-mover advantage and can be made more respectable. When Xiaomi takes the initiative to attack, it will try its best to respond decently. What means it uses behind the scenes depends on the level of the marketing department.
This is a business war and cannot be put on the table, but it is also a war. The means are not important, only the victory or defeat is important. Victory or defeat is the difference between life and death.
In this regard, a gentleman dies and lives a humble life, and then puts on a gorgeous coat and packages himself as a gentleman.
Wei Qingfan could not be a gentleman blindly. On the one hand, he acquiesced to the behind-the-scenes plan of Lin Ting and others, and on the other hand, he continued to maintain the brand image of Guci Mobile.
In late June, he went through the motions and took his tutor to prepare. Secretary Jiang's polished graduation thesis successfully passed the defense. Then he donated 2 million to his alma mater in his own name and an additional 1 million to the college. It was not easy.
Decline the quota for "outstanding graduates".
Frankly speaking, he really thought about accepting it, but he really didn't have the shame. He would be satisfied if he could graduate smoothly and get what he needed.
However, he declined, but Jiang Qinghuai happily accepted the commendation of "Outstanding Graduate". She was worthy of her reputation.
The reason why it is said to be "calculated" is because Jiang Qinghuai was able to obtain an outstanding graduate. In addition to her excellent grades, a very important reason was her status as "Secretary Jiang".
It can be regarded as a tactful reciprocation from the college leaders.
Jiang Qinghuai didn't feel embarrassed. She didn't feel that she was despicable, but she never felt that she was noble. If she could take it, why not take it?
Isn’t it better than those people who obviously come from a good family but still receive poverty grants and poverty scholarships?
In July, after taking a bunch of photos, she ended her study journey, and also ended her internship in the company, changing from an intern secretary to a real secretary.
Then, just as she was looking forward to and planning for the future, a person she had been waiting for for a long time returned to her life in a way she had never imagined.