When voices began to appear on the Internet that "the big screen smells great", Wei Qingfan had already quickly handled some matters after the press conference and left work early.
The Double Ninth Festival is not only the press conference of Jiang Jinjiu’s mobile phone, but also Li Miaoyu’s 19th birthday. Of course, she prefers to call herself twenty years old, with the same prefix as him and her senior sister.
Entering a new stage of life.
Most of her classmates at university chose to study abroad, and the new classmates were not familiar with her yet. Not many people could be invited to her birthday this time. She went to watch the press conference in the afternoon, so she chose a bacteria store in the suburbs of Beijing to celebrate her birthday.
Lonely restaurant.
In addition to the three people, the birthday party attendees included Xie Yao, Cao Ze, Lu Xiaoyu, Wei Qingchan, Yang Changyu, Jiang Qinghuai, Li Wanyun, Wei Qinghuan, and Wang Jinjin, who came to the capital this fall to study as a freshman in high school.
I was a classmate at that time and went to participate in the provincial competition together.
After the press conference, Li Wanyi drove Li Miaoyu, Wei Qingchan, and Wei Qinghuan to leave first. After Wei Qingfan took care of some things, he drove Jiang Qinghuai to set off together, and went to the First Medical University to pick up Li Wanyun on the way.
"I saw someone on the Internet saying that the big screen is very useful..."
The press conference lasted for more than an hour. It was just after four o'clock in the afternoon and it was not yet the evening rush hour. The road conditions were relatively smooth. Wei Qingfan drove towards the First Medical University. Jiang Qinghuai sat in the passenger seat and browsed Internet trends on his mobile phone. He was in a good mood.
report the latest situation to him.
"normal circumstances."
Wei Qingfan was not surprised, and smiled and said: "Didn't you dislike it at first because it was too big? It doesn't smell so good later."
Even ten years later, the "small screen party" is still a group whose voice is far more active than spending money. In today's era where 3.5-inch screens are rampant, the impact of 5-inch large screens is unquestionable.
From this perspective, the significance of the first-generation Samsung note, which pioneered the large-screen display in its previous life, to the entire smartphone market is not much worse than the iPhone 4, which is more impressive to everyone.
"I feel it's too big now!"
Jiang Qinghuai snorted softly, a bit dissatisfied and coquettish. Recently, she has become more and more skilled in switching between the two identities of "dutiful little secretary" and "arrogant female classmate". More often, it depends on
Is there anyone else around? "When the engineering machine from Niao Ming Stream becomes available, I will definitely switch to Niao Ming Stream."
"Then you probably have to wait a little longer."
Speaking of Niao Ming Stream, Wei Qingfan couldn't help but sigh secretly. The prospect of entering the wine was still uncertain, and Niao Ming Stream had already begun to make people embarrassed.
Jiang Qinghuai noticed his emotions and knew what he was worried about recently, so he asked softly: "Can't the processor be determined yet?"
"Disaster."
Wei Qingfan sighed, "According to product classification, the best choice is to use the latest processor from the beginning, that is, the apq8060. The 28nm process has been greatly improved, and both performance and power consumption have taken off.
It’s just too expensive…”
The msm8655 processor used in the wine is a small upgrade of the msm8650 processor on the Guci 2. The main upgrade is the process improvement, from the original 65nm process to 45nm.
There are three types of processors to choose from. The best one is the apq8060 released by Qualcomm in early 2011. It is manufactured with a 28nm process and has considerable improvements in performance and power consumption.
In addition, Jinjiu regards Jinjiu as its top flagship. After adopting this processor, it will subsequently release Jingyesi and Linjiangxian (Ancient Ci 3), all of which can use this processor.
Unfortunately, the cost was too high and the ideal price could not be reached. As the main market for wine cell phones was offline, Wei Qingfan had to leave enough profit margin and could only give up this best plan regardless of cost.
The other two options are the 8650 of Guci 2 and the upgraded 8655. The 8650 is the lowest cost and is the processor used by both Xiaomi 1 and Guci 2.
But if Jinjiu also uses this processor, the Niaomingjian released early next year will be very embarrassing: next year Linjiangxian (Guci 3) and Xiaomi 2 will both use the 28nm apq8060, and the Niaomingjian will be priced higher
Do I need to use a processor from a year ago?
If Niaomingjian also uses apq8060, which one is the top flagship, Niaomingjian or Jiangjinjiu?
This is the helplessness of not having core technology, and even the rhythm of product release cannot be controlled.
If there is a self-developed processor, Wei Qingfan can introduce the flagship processor at his own pace, and then transfer it to products with lower positioning in sequence.
And the cost - the larger the quantity of chips, the lower the cost.
The premise is that it is in your own hands. This is the reason why Honor dared to sell flagship processors at cabbage prices during the Kirin 970, 980, and 990 era.
If you buy it from someone else, you will have to pay whatever price they offer.
The current plan discussed in the company is to use the compromise 8655 processor for the wine. The Niaomingjian, which will be released early next year, will also use this processor.
The press conference of Linjiangxian (Guci 3) has been delayed a bit, and the apq8060 processor will be used in its own products. The next year, Jijinjiu and Jingyesi will also adopt this processor.
The advantage is that this processor will definitely be very mature by then; the disadvantage is that the higher-priced flagship product has no performance advantage, so it can only pick up the leftovers of its own younger brother, and the later version will be more expensive, and it is likely to
It has been labeled as "IQ tax" by business friends and netizens.
If the sales volume of the first generation is good, Niaomingjian will increase the price of the second generation of wine, and then the cost concerns will be reduced, and the latest processor can be installed on the wine, but...
Qualcomm’s new processors are launched at the beginning of every year!
If you follow Qualcomm's lead, then the best way to deal with it is to adjust the release pace. Top-level products will be released at the beginning of the year, but this will go against the iPhone release pace.
This chapter is not over yet, please click on the next page to continue reading the exciting content! The first generation will compete for the large screen selling point of Samsung Note. Later, Wei Qingfan also wants to compete for the fingerprint recognition of iPhone5s, the waterproofing of iPhone7, and even smart watches.
, wireless headphones must still be played close to the iPhone.
…
In short, it is still the same sentence. The core technology of the processor must be in your own hands, otherwise it will be like being strangled by others.
Then he returned to the issue he hesitated when he first wanted to make a mobile phone: even if he does not master communication technology like Huawei, self-developed processors are also likely to be "punished by heaven" from the other side.
If you want to avoid this, you must "de-beautify" the core technology. This involves something too broad and too big, and it is a proper dispute over the destiny of the country.
There was no way to explain all these things to Jiang Qinghuai, so Wei Qingfan could only briefly complain about the dilemma of not having a self-developed processor.
Jiang Qinghuai felt happy when he heard him tell him about these troubles, but he couldn't help him. He could only bite his lips, turned to look at his side face while driving, and comforted him with a gentle voice: "Mr. Zhang's side.
Isn’t the progress going very smoothly? In a few years, we will have our own processor..."
She pursed her lips, smiled, and let the smile emanate from her voice, saying playfully: "We can release whatever we want then, we have the final say on everything, and we can do whatever we want~
"
"How can it be so easy?"
Wei Qingfan was still worried. He was actually very careful not to bring work worries into his life on weekdays, so as not to affect Li Wanyi and Li Miaoyu. But at this time, only Jiang Qinghuai was here, and she was the secretary. It was easy for him to feel that this was still happening.
Feeling like working, he sighed: "It's just that the progress of the investigation is good..."
The progress of the "Taibai Semiconductor Working Group" led by Zhang Yuanping is acceptable, and the next step plan has been submitted to Wei Qingfan:
Request to formally establish the "Taibai Semiconductor Research Institute", purchase architecture authorization from ARM, poach people from friends, and officially start the research and development process of self-developed processors.
Wei Qingfan gave him two words of approval: No money!
This is not a joke, but the truth, it is the difficulty before us: once chip research starts, it will be a gold-eating beast, and no one knows when it will be full.
The current revenue of Gushici Company is very impressive, but its expenses are also staggering, far exceeding the wages, after-sales, channels, research and development of its peers... These are all gold-eating beasts.
At this time, you blindly start chip research and development. Once the research and development progress is frustrated, you may be dragged to death. Even if you cut off your arm immediately to survive, your vitality will be severely damaged.
As for things like self-developed processors, if you have no experience and start from scratch, wanting to go into mass production smoothly without any setbacks is just a dream.
Wei Qingfan's current plan is to see if he can get more money from MediaTek: Azolla's customized chips have been negotiated. For this customized chip, Gushici Company gritted its teeth and gave a purchase contract of 30 million pieces.
Once this figure is not reached, sky-high liquidated damages will be paid.
Everyone in the company is very worried about this, but Wei Qingfan himself is not too worried. He wants to let Zhang Yuanping and others learn more about chip design experience through the cooperation of customized chips.
If customizing one chip is not enough, then customize another one!
It’s all for sale anyway!
During the chat, the two quickly arrived at the First Medical University. Wei Qingfan called Li Wanyun and drove to the dormitory building to wait for her. Soon he saw his sister-in-law walking over wearing a goose-yellow dress and long hair.
.
"Wanyun~"
Jiang Qinghuai saw her, got out of the car and waved to her, then moved to the back row to sit together, leaving Wei Qingfan alone in the front.
Under normal circumstances, the boss is driving and the secretary's behavior is undoubtedly very rude and inappropriate. However, as for a female secretary, the specific situation needs to be analyzed in detail.
Anyway, Jiang Qinghuai didn't seem to think it was rude to do this, and Wei Qingfan didn't feel this way either. He just whispered quietly that Jiang Qinghuai's recent attitude seemed to be very "positive".
"Have your sisters arrived?"
"Well, she just sent a message saying that she has arrived."
"I didn't know there were restaurants specializing in mushrooms before..."
"I don't know either. It seems that Sister Miaoyu found it. My sister said she went there once and it was quite delicious."
"That's probably quite expensive..."
"I think so too, but anyway, I have a brother-in-law..."
"Hey, how old are you?"
"19."
"Then I'm two years older than you...it's nice to be young..."
"Didn't you just graduate too..."
The two girls quickly found an entry point, and chatted with each other along the way. Wei Qingfan discovered for the first time that his sister-in-law talked a lot, and later even took the initiative to make jokes about Jiang Qinghuai.
When he drove to the restaurant on the outskirts of Beijing, Li Wanyun came down arm in arm with Jiang Qinghuai.
Then, the two of them walked into the restaurant arm in arm. Li Wanyun immediately saw her sister's charming and beautiful eyes, which opened slightly and stared at her for a moment.
That look was very familiar. It was this look when I made my sister angry when I was a child and she wanted to beat him.