Objectively speaking, because we have no confidence in the online market, or we have a clear enough and rational understanding, this first online sale of wine is truly hunger marketing for marketing.
The goal of this sale is not to "stock up how many units" to sell, but to determine how long it will only be sold from the beginning, and to create a situation where "this phone is very popular and cannot be grabbed".
Of course, in order to ensure authenticity, there will be a "sold out" process starting from which model and specifications.
According to the plan in advance, it will only be sold for two minutes, and it will be used to create the effect of crowding, jamming, etc., with many people trying to grab it.
——If the real situation is very crowded and many people are rushing to buy, this kind of thing will naturally be unnecessary. It is a precaution when the rush to buy is not hot.
The actual situation was better than originally expected. Within two minutes of sales time, the official mall sold a total of 37,000 mobile phones, which far exceeded Wei Qingfan's original minimum expectation of 20,000 units.
With Gushici Company’s current popularity, 20,000 mobile phones are not too many, but the price of 2,999 cannot be said to be the ceiling for today’s domestic mobile phones, but it can open up the existence of the sea of stars!
The previous Guci mobile phone, Xiaomi mobile phone in 1999, was already close to the ceiling of domestic mobile phones.
The only mid-to-high-end models that can really sell in volume are Meizu's m8 and m9, but the total sales volume alone is less than 1 million units.
Even after the Meizu MX series became popular, it was not until the MX3 that shipments really started to increase.
It is a big surprise to achieve such results in a line that is not the main battlefield. After all, the Meizu M8 was at its peak when it debuted, with sales of only 100,000 units in two months.
The imported wine was sold at a higher price, close to 40,000 units in 2 minutes. If it were opened and sold, it would definitely be more than that, and it would make Huang Zhang cry.
With the end of offline rush sales, the expected price increase offline has also begun. Because the supply to offline is relatively sufficient, the price increase is not exaggerated, at least compared to the price of Guci 2, which is easily 600,800 offline.
The price increase is not an exaggeration, generally between 300-500.
"I'll add 300, which is a reasonable price. If you go to other stores and ask, it will definitely be more than that."
Inside the shop, Cao Ze was making phone calls one by one, "I have two of them. If you want them, I'll keep them for you. Come and get them as soon as possible. If you don't want them, I'll call the person behind you."
"Okay, okay, I'll be there in half an hour."
After putting down the phone, Cao Ze breathed a sigh of relief. He called everyone on the list. Seven people clearly expressed their acceptance of the 300 yuan price increase, two wanted their deposits refunded, and the rest said, "Can you wait?"
?I won’t refund the deposit yet. When the original price is paid, you can tell me and I’ll get it.”
You should be preparing to grab it yourself while waiting for offline prices to drop.
Cao Ze naturally agreed.
Soon, the first person to pick up the mobile phone came. The person asked for the black model. Cao Ze took the money and handed the phone to the person.
Because the film can be applied for free, the other party chose to take it apart on site.
"It's so big!"
After the man got the phone, he couldn't help but sighed. He didn't rush to turn it on. He first checked the appearance of the phone, then pressed the round button and tried it, saying: "It feels pretty good."
"No, Mr. Wei is targeting high-end mobile phones. Prices will probably increase next year."
Cao Ze worked hard to promote it to his good friends, "How much does a Samsung note cost? It's no different from Jiangjin Wine. In some places, it's even worse. One machine sells for 6,000, and you can buy two Jiangjin Wines."
"Samsung's pure IQ tax, and the price drops so fast, I lose thousands a month."
The other party seemed to have bought it before and couldn't help complaining, "And it's stuck. I don't know why it's so expensive."
While he was talking, he made sure that the appearance of the phone was intact, and then gently pressed the power button on the right side of the phone, which was located on the upper side of the frame like the ancient Ci phone. Soon, he saw a light light up on the huge screen of the phone.
He thought it was the logo with the word "Poetry", but he soon discovered that it was written in bright white brush, as if an invisible hand was writing. The handwriting was bold and bold. He vaguely recognized it as:
My talents are destined to be useful, and I will come back after all the money I have spent
"Here, you can also customize the boot animation?"
The man was very surprised, and then he became a little excited, "This is a Chinese-made mobile phone... When you turn it on, there are a bunch of English letters. Do you know what the boss and the employee know?"
The two lines of poetry quickly turned into a white light, converging into a logo with the word "poetry", followed by the familiar Luoshen seal logo, and below it was the statement "In-depth customization based on Android system".
Then he entered the desktop, and there was an operation guide with round waist keys. He tried it, and then handed the phone to Cao Ze and said, "I want a high-definition film. The screen looks so clear. The frosted film is wasted."
"That's why HD film is more comfortable. I also use HD film."
Cao Ze took the phone and skillfully applied the film to the other party, "Don't worry, it will be soon."
The other party checked the accessories inside the phone again, and suddenly said "fuck" and pulled out the earphones wrapped in transparent plastic paper. He was surprised and said: "You actually gave me earphones?"
Change source app]
“Isn’t it normal to get headphones when buying a mobile phone?”
Cao Ze chuckled and joked in a joking tone: "I also gave you a charger."
"The ancient poetry mobile phone is not delivered, and I thought there was no ancient poetry mobile phone either."
The man smiled happily and said, "It's not bad, I saved it and gave it to myself...it seems to be different from the headphones sold by Guci Mobile. The logo is different and the shape is different."
"There are mobile phone cases over there. You can choose one and it will be given to you."
After Cao Ze finished speaking, he watched the other person choose a mobile phone case. He didn't say anything anymore and concentrated on putting the film on the other person.
The boy quickly chose the phone case, played with the new phone in his hand, and left. Soon another boy came to pick up the phone.
Cao Ze took the money and then applied the film to the other party in the same way. As he was applying it, two more people came one after another.
This chapter is not over yet, please click on the next page to continue reading the exciting content! When the last person saw this situation, he seemed stunned for a moment, and then said: "Boss, I came to get the mobile phone, you just called me...
Do you still have your phone?"
"In the."
Cao Ze had just put the film on and quickly agreed, saying, "I'll get it for you right now."
The person who just got his phone back asked a little suspiciously: "Didn't you say there are only two in total?"
"..."
The three of them looked at Cao Ze together, making the smile on his face a little stiff, and secretly cursing in his heart: Damn, I shouldn't have said that, it's superfluous...
The main reason he called was because he was afraid that everyone would think the price increase was too expensive, so they said there were only two units.
"cough……"
Cao Zeqian laughed twice, "I just asked my friends for a few more, and how many more are there... Why don't you take the phone apart and I'll put a film on it for you?"
After all, in business, opening your mouth is a basic skill. The three boys didn't care. The first one took the phone and left. The remaining two paid money to take the phone, and then opened it. One put the film on, and the other took it.
experience.
Cao Ze had just finished his work here, and soon his cell phone rang. Someone called. It seemed that the person who had just taken the cell phone shared it with a friend. I heard that he only added three hundred here, so he came to buy a cell phone.
Naturally, Cao Ze happily agreed and gave an additional three hundred to everyone regardless of discrimination.
At the end of the day, his small shop sold a total of 14 units of wine, earning 900 yuan per unit, which is enough profit!
It’s more than you can make in a month from applying stickers!
"Wei Qingfan is really making money..."
After taking some time off in the afternoon, Cao Ze mumbled again and shared the good news with Xie Yao, then processed some new purchase inquiries and orders on the computer, and called the courier company.
After finishing all this, he had time to read relevant discussions on the Internet, and almost laughed out loud after reading it.
"Ancient poems will be sold in wine for the first time, sold out in two minutes, setting a new high for domestic mobile phones"
"The ancient poetry will be sold out in two minutes after entering the wine, and the ancient poetry mobile phone has won its first battle in the high-end market."
"The first sale of the ancient poem "Jinjiujiu" mobile phone was suspected of being cold, but Wei Qingfan did not send a battle report.
“For the first time in history, Gushi’s flagship mobile phone went on sale without even announcing the good news.”
…
Obviously, the media is divided into two groups again. One group advocates that "the ancient poetry has become high-end", while the other group is shouting that "the mobile phone of ancient poetry cannot be sold, and Wei Qingfan doesn't come out to brag."
Discussions on Weibo, Tieba and even the Luoshen community are divided into two groups. One group is questioning sales and performance, while the other group is showing off, sharing the experience of getting it, and asking whether it is worth buying.
"Tsk tsk~"
At Ancient Poetry Company, Jiang Qinghuai had just arrived at the president's office with a cup of coffee. He saw Mr. Wei lying on his large boss chair, holding the mouse in a very comfortable posture and browsing the content on the computer screen, with a smile on his face.
There is a tsk-tsk sound.
She came over with coffee, put it on his table, and asked a little strangely: "What makes you so happy?"
"Online public opinion."
Wei Qingfan sat up, reached for the iced coffee, and found that they were the same two cups. He took out one cup and said, "Someone is anxious... Is this cup yours?"
"yes."
Jiang Qinghuai picked up his cup and inserted the straw into it, as if he wanted to drink coffee with Mr. Wei here. "Our sales haven't been announced yet. Why are they anxious?"
"It doesn't matter how good the results are. We are hitting the high end, and some people can't sit still."
Wei Qingfan took a sip of coffee and asked casually: "Did you buy it?"
"No, someone else brought it with me."
Jiang Qinghuai bit the straw and glanced at him, then spat it out, stretched out his hand to gently smooth his long hair, and said with a smile: "I am Secretary Jiang. I am not a big official. It's okay for a fox to pretend to be a tiger. There are so many people in the company.
The person in charge is willing to help."
Wei Qingfan rolled his eyes and said, "Why doesn't anyone ask me for help?"
"Isn't this just for you?"
Jiang Qinghuai pursed his lips towards the coffee he was drinking, "You always drink tea and plain water like a retired veteran cadre all day long, and no one else dares to disturb you for this matter."
"You are the only one who dares, right?"
When Wei Qingfan was chatting with his female secretary, there were many people in the offices of friendly merchants in different regions who were more concerned about the first sales of the upcoming wine than he was.
Unfortunately, the offline channel management of Gushici Company is not yet perfect. Wei Qingfan himself has not yet obtained the specific offline sales information. The online data is top secret and cannot be disclosed. He can only rely on guesswork.
"It shouldn't be very good, otherwise it would have been sent out long ago to boost morale."
"According to Wei Qingfan's temperament, if the sales situation is better, he will definitely send it out. After all, the price is 3,000."
"I think so."
"Wait and see, maybe I want to wait until the evening or tomorrow."
…
That night, there was no news about sales in the Luoshen community where many people had been staying, the official WeChat account of the ancient poetry company, the official WeChat account of the ancient poetry mobile phone, and the newly certified official WeChat account of the ancient poetry mobile phone.
Only Gushi Mobile and Luoshen System Weibo each posted a promotional Weibo about Luoshen System 3.0 and the waist round key.
This progress has confirmed everyone's judgment that the sales of imported wine will not be as good as expected.
After waiting cautiously for two more days, there was still no movement. Instead, Wei Qingfan started to put more spot goods on the market according to the predetermined plan, and the price increase of imported wine in the offline market was quickly suppressed and alleviated.
.
As a result, friends, businessmen, media, and trolls who had been waiting and watching began to move out together.
“The sales volume of imported wine was lower than expected, and Wei Qingfan failed to attack the high-end market.”
“The most authentic first-hand experience of drinking wine, definitely not worth 2999”
"Unprecedented! Less than a week after the launch, the wine cell phone will be restored to its original price."
"Wei Qingfan takes too big a step, and there will always be something involved."
…
All of a sudden, the Internet was full of badmouthing, so many fans and even people who had bought Jiangjinjiu’s mobile phone began to wonder: Are Jiangjinjiu’s sales really poor?
In this rhythm, on October 20th, Samsung Note, which seemed to be somewhat unprepared due to its early release, was officially sold in the mainland.
Then, under the "watchful gaze" of all followers, Jianjin Liquor, which had just been pushed back to its original price by a large amount of spot goods, unexpectedly started buying at a higher price again.
Moreover, it was even more exaggerated than when it was first sold, with the price increase once reaching around 800-1,000.
Faced with this unconventional and unexpected situation, fans were confused, passers-by were confused, including Xiaomi, Meizu, Huawei and even Samsung’s friends and colleagues:
The ancient poetry company has obviously started large-scale shipments, and competing products have also arrived, so why has it started to increase prices again?
If you take too big a step as promised, will you drag your balls?
Why are you still flying?
In fact, not only were they confused, Wei Qingfan himself was also confused by this completely unexpected situation!