Yu Chengdong was naturally concerned about Jiang Jinjiu's latest progress and signaled, "You tell me."
"The prices of imported wines are increasing offline and through all third-party channels, and they are even more expensive than when they were first sold. The general price increase is between 500 and 800."
Yu Chengdong thought for a while and asked: "Are they doing hunger marketing again?"
"Based on what we know so far, no."
The other party replied in one breath, "Gushici Company seems to want to calm down this price increase, but the market demand suddenly increased and the supply cannot keep up... This may be related to the official sale of Samsung Note, which further opened up the large-screen market."
Yu Chengdong turned his head and looked over, his expression a little unbelievable: "You mean, this phone has better sales than Wei Qingfan and the others originally expected? Maybe the Gushi phone has stood at the 3,000 price point?"
"According to the current trend, if there are no large-scale quality problems and no other accidents, this is most likely the case."
Yu Chengdong was silent for a while and then said: "...I understand. You can go and find out more about the specific situation."
He returned to his office, came to the window with a complicated expression, and quietly looked at the sky and city outside with a solemn expression.
After accepting Huawei's consumer business, he made drastic changes, with big moves and greater pressure. Besides himself, almost no one in the entire team had confidence.
The success of entering the wine - if it succeeds, it will be equivalent to someone lighting up a lamp in the darkness and illuminating the direction. But at the same time, after Huawei mobile phones go in the right direction, they will inevitably face the pressure and pressure of that powerful opponent.
attack.
At least for now, this isn't a bad thing.
But why did it suddenly become popular?
In this era, except for Apple, almost all brands do not have a clear direction for the development of smartphones. They are all groping. Even Apple, the leader, has learned a lot of experience from the market and its peers.
Everyone is groping in the dark and trying.
Although Huawei has been in the mobile phone business for many years, the market for OEM mobile phones in business halls is completely different from the current market, and Yu Chengdong is a complete layman.
Speaking from experience, the current Huawei mobile phone team, not to mention the boldness of "dare to teach the sun and the moon to change the sky" and the large-scale ancient poetry, is more than one step behind Meizu, Xiaomi and even Gionee.
cut.
He really couldn't understand why it suddenly became popular?
The same situation occurs with almost all colleagues who are actively paying attention to the sales situation of imported wine.
"In other words, after several days of the original price of this mobile phone, it suddenly started to increase in price again, and it even almost reached the 4,000 price point?"
In the Meizu office, Huang Zhang lit up a cigarette very depressedly, "What the hell is this? Samsung note is on sale, has it made Jiangjin wine popular?"
"That's what it looks like."
Bai Yongxiang next to him was also very depressed, "Besides, the price of Samsung Note has dropped below the price just after it was launched. The latest quotation this morning is less than 5,000, a drop of 1,000!"
Huang Zhang blew out a smoke ring and said, "You're so drunk, right?"
It took two generations of products, M8 and M9, for Meizu to gain a foothold in the price range of 2,000-2,500. Originally, they were very dissatisfied with Gu Shi's move of daring to sell 2,999 for the price of wine, and were not optimistic about it.
A few days ago, I learned that the wine would be quickly reduced back to its original price. Huang Zhang was very excited to comment on it. However, within two days of saying this, the reality hit him in the face. Not only was the product selling well, but it was actually still shipping normally.
The situation was once again at a premium.
“It can’t be sold without lowering the price!”
Samsung China Headquarters also had arguments and even quarrels over this matter. "The price of the imported wine has already increased by 800 yuan, and there are still people buying it... I said at the time that the price of 5,999 was too high. There is no shortage of rich people in China, but overall
The market cannot support such a high price!”
“The mainland market is the only one where prices have dropped so quickly!”
"Note has no competitors in other regions, and it is such a strong opponent."
"We just went public, but our price fell below 1,000, while our opponent increased by 800...how do I report to my work?"
"Even if the price is reduced by 3,000, we will still have a huge profit. The most important thing is sales volume!"
"Yes, we must not lose in sales...Our brand and our channels are not comparable to them..."
"Continue to follow up the investigation..."
"I still suspect they are engaging in hunger marketing, perhaps in a more subtle way."
"It's very possible! This little kid is very cunning..."
————
Wei Qingfan could swear that he was not engaging in hunger marketing this time!
Jiang Jinjiu mainly faces the offline market, which has two sales models: online and offline. If it is always out of stock, no one will wait to grab it. If it is said that it is out of stock, other products will fill it in the next second.
If consumers are not anxious, salespeople will be.
Moreover, the biggest competitor, the Samsung note series, has always been in stock. If you can't buy the wine, or even the original price, most people will turn around and buy the Samsung note.
Therefore, after discovering this abnormal incident, he didn't even have time to think about the reason. After confirming the authenticity of the incident and that the offline was really popular and the supply could not keep up, he rushed to rush the goods as soon as possible.
The limited inventory is sent out, and on the other hand, the OEM is urged to step up production.
However, on Monday morning, the marketing department still gave the complete story and clear reason for this incident:
“There are five main reasons for this:
“First, after the launch of Samsung Note, because Samsung’s brand influence is stronger, the large-screen smartphone market has further expanded, and the demand for large-screen mobile phones has increased;
“Second, our first batch of users have a good experience, and word-of-mouth has brought a certain degree of popularity, which has also translated to a certain extent into the demand for mobile phones;
"Third, we are a domestic brand. Although this is a disadvantage in the eyes of some people, for the offline market as a whole, on the premise that the mobile phone is touched and the experience is good, the patriotic sentiment of mass consumers will be added;
This chapter is not over, please click on the next page to continue reading! "Fourth, the overall experience of our products is close to or even better than that of Samsung note, but the price is cheaper. These four reasons together lead to the
The market demand for imported wine is increasing rapidly!
"Fifth, this is the last reason and the most important reason: we investigated in advance and knew the difference between offline sales channels and online markets. Mr. Wei, you have been emphasizing this matter.
"Online sales pay more attention to parameters, and the initial sales account for a large proportion of the total sales, requiring a large amount of stocking; while offline sales pay more attention to appearance and texture, and the initial sales account for a small proportion of the total sales, and the sales curve
It is relatively smooth and belongs to the curve of 'slow water flows long'...
"Therefore, when we prepare stocks and produce, we give more consideration to sustainability and stability. We did not stock a large amount of stocks in the initial stage, which led to a large surge in demand in a short period of time and was unable to provide enough spot goods..."
The oil crisis in the 1970s led to the global economic recession. During this period, Toyota explored a brand new production management method, which was called the TPS management method, which has become popular around the world.
To put it simply, TPS is to produce and sell at the same time, reducing inventory, reducing risks, and reducing costs, because the more inventory, the greater the risk, and material costs will decrease over time.
Most manufacturing industries in later generations basically adopt this production method, especially mobile phone manufacturers. The best representative among them is Apple, and only Apple dares to indicate "how many days it is expected to be shipped" when it goes on sale - this is simple
Behind this statement is a terrifying ability to control the entire supply chain and production chain.
The previous Guci mobile phone was also in this model, but it was much rougher. If Guci Ci Company wants to continue to move forward, its management methods must be more refined and precise. Jiangjinjiu mobile phone is such an attempt.
The company's expected sales volume for this mobile phone is 1 million units, but this does not mean that it will purchase so many parts at once, but that it will purchase and produce them in batches, and try to ensure that the process is as stable as possible.
Originally, Wei Qingfan was quite satisfied with the early performance, but who would have thought that market demand would suddenly explode?
Everyone in the company was very happy these two days, except for the supply department, which was very hard working overtime.
After figuring out the general situation, Wei Qingfan felt a lot more at ease, and then he felt relief and joy: Of course, robbing luck requires "robbing wealth" to have a greater sense of accomplishment.
What’s the point of always trying to steal Xiaomi’s luck?
It’s so cool to grab three stars!
Moreover, no matter what, Jiangjinjiu was released and launched before Samsung Note, and it is likely to be able to compete with Samsung in the domestic market. The title of the pioneer of "large-screen mobile phones" should have fallen into its hands.
In the next two days, the popularity of the wine continued to grow, and Wei Qingfan began to see people asking for connections to use their mobile phones.
——Because of the advertising and selling points, the target groups are mainly business people. After these people found that this mobile phone was not easy to buy, many people subconsciously began to use their connections to get it.
For these people, a mobile phone is not a big deal, but is closer to a daily interaction.
Even Li Shuqing sent a message, expressing that he wanted to give away some mobile phones. This was something that had never happened before when it came to Guci mobile phones.
At this point, as long as there are no large-scale quality problems, the Jiangjinjiu series of mobile phones has been successful.
The long time and process of polishing, testing before release made Wei Qingfan confident in the quality of the mobile phone.
Perhaps because of this craze, or the good cooperative relationship with the local government after the establishment of Gushici Company, before the end of October, the political and business cooperation promoted by Wei Qingfan achieved a breakthrough, and the capital decided to purchase a batch of customized mobile phones.
Then the cooperation in the provincial capital also made progress.
——On the high-end road of Huawei mobile phones, government-enterprise cooperation is an easily overlooked point, but it is very important. Public impression is often dominated by these people.
Of course, there are also negative effects. For example, for a long time, everyone has felt that Huawei users are equal to middle-aged and elderly men. This is partly because of Huawei's design, especially the system interface design, and partly because of the inherent impression brought about by the cooperation between government and enterprises.
As of the end of October, 17 days after the wine was on the market, the total sales volume reached 350,000 units, which was already one-third of the total expected sales volume of 1 million units.
And if it were not for production restrictions, this number would probably be higher.
The shipment volume of Samsung Note has not been found out, but it is roughly estimated that it must be over 500,000 units, which is still much higher than the current import volume.
In the long run, even without the accident of note7, Samsung's decline in the domestic market is inevitable. This is the result of the rise of domestic brands and the crazy involution in the base camp. Note7 is just the last nail that Samsung has put in its coffin.
.
But this does not mean that Samsung is weak. It covers the upstream and downstream of the entire industry chain by itself. In addition, it has been operating in China for many years. In terms of brand influence, channel coverage, design experience, supply costs and other aspects, it has advantages that are difficult for ancient poetry companies.
Huge advantages to achieve.
Today's Gushi mobile phone faces Samsung. Even in the domestic market, it is just a fledgling and fearless challenger.
But this is good news that is exciting enough for everyone in the company.
Entering November, the autumn mood in Beijing became more and more obvious. In view of the smooth work of various departments in the company in the past year, and there was still some time for the Azolla press conference at the end of the year, Wei Qingfan took the opportunity to organize a team building that did not take up the rest time.
Each department was divided into batches and the projects were different. The President's Office, the Finance Department, and the Software Department went to the hot spring resort together.
As one of the only two members of the President's Office, Jiang Qinghuai naturally went to the hot springs with Mr. Wei.