The two got into the car together. Wei Qingfan fastened his seat belt and asked, "Would you rather follow me to the company?"
"Go home."
Li Miaoyu glanced at him lightly, "I haven't seen Hehe and Yaya for so long. They must have missed me."
"You think too much. They would have fun every day while you were away."
"I do not believe it."
Li Miaoyu puffed up her cheeks, "My babies must miss me a lot, but they don't want me to worry, so they force themselves to smile."
“You’re really good at figuring things out.”
"You are trying to sow discord between me and the babies. I won't be fooled."
Li Miaoyu shattered his sinister plot and said happily: "Yes, my parents said when I came here, just let you transfer the shares to me directly, so you don't have to go through their hands...
How about I just say I’m awesome?”
"Wow! Are you so powerful?"
Wei Qingfan expressed his admiration, "I actually let my uncle and aunt make such a big concession again."
"That is!"
Li Miaoyu was proud, "I told them that since they don't allow me to be with you, then I will separate from you, but I will be very sad and have to find something to express my feelings, so I thought of a good way...
…Guess what it is?”
Wei Qingfan kept the distance between the cars and followed the car in front of him as he walked out. He asked with a smile: "A haircut?"
"ah?"
Li Miaoyu was startled for a moment, and Wei Qingfan said funnyly: "To show your love, why don't you just cut a strand of hair and let me keep it?"
"Do you think you're filming a costume drama?"
Li Miaoyu said disgustedly, "Even if it was outside the Great Wall before, now it's only two hours away by plane. Is there still a need to give gifts as a token of appreciation?"
"I didn't expect that without even realizing it, my thinking would be so backward."
Wei Qingfan smiled and sighed, and asked again: "What is that?"
Li Miaoyu glanced at him, as if considering whether to tell him now, and then said: "Then you have to admit first, you are an idiot and can't guess."
"All right."
Wei Qingfan admitted frankly, "Compared to Miaomiao, Wei Qingfan is too stupid."
"Hehe~"
His expression made Li Miaoyu even happier, fun and proud, and he said happily: "When you send out new mobile phones, don't you just want to give people money, let people review them, and say good things to you? I'm going to do a part-time job, so I'm just writing this,
Anyway, it’s very simple... In this way, when we meet, it is a business relationship, right?"
"That won't work."
Wei Qingfan immediately objected, "It's illegal to do business, and I won't do anything illegal."
"ah?"
Li Miaoyu looked at him strangely, his big eyes blinking, "What's illegal? Haven't you always done this? Other companies are like this too."
"That's normal business behavior, but if our meeting turns into a business transaction, doesn't it break the law?"
Wei Qingfan raised his eyebrows with a smile, probably because his expression was too vulgar. Li Miaoyu reacted immediately, and immediately Xia Fei's cheeks reached out to hit him, and said angrily: "Ah... you are so disgusting! Disgusting~"
Wei Qingfan smiled and said, "That's what you said, I didn't say anything."
"I hate it, I won't pay attention to you~"
Li Miaoyu snorted. Seeing that he started to speed up, he stopped taking action and sat down next to him obediently. He then said, "What do you think? I'll start using Bird Song Stream now. Wait until next month... No, this
You will hold a press conference at the end of the month, and I have been using it for two months. Why is it better than what those people wrote?"
Wei Qingfan smiled and said, "If you like it, just write it. It doesn't cost anything anyway."
"Why don't you spend money?"
Li Miaoyu looked at him with disgust, "I can't work for you for free. My appearance fee is very expensive, so you have to at least give me an average price, right?"
"Aren't you a shareholder yourself?"
Wei Qingfan laughed and said, "You still charge money for promoting your own company's products. Isn't it a little too sinister?"
"It seems reasonable..."
Li Miaoyu tilted her head and thought for a while, and finally said happily: "Well, for the sake of 30% of the shares...then you have to give me the shares. You can't think that just because my parents don't want it, you can't think that I
You're easy to bully, don't give it to me anymore."
"Do I have to dare too?"
Wei Qingfan curled his lips. Since it was Li Shuqing and Zhao Yaquan, the conditions proposed by Zhao Yaquan must be fulfilled no matter who they were given. Anyway, the left hand was the right hand. "I have told my sister that I will transfer it to you in two days."
"Then I am Mr. Li too~"
Li Miaoyu said, looking forward with a look of longing and expectation, "Then when you have the meeting, do you want to call me to join you? I am the second largest shareholder."
"If you're not bothered, just come. There's a meeting just in the afternoon."
"Then forget it."
She thought for a while, then shook her head and said, "I am so beautiful and cute. When my colleagues in your company see me, they will all like me. And if I go there often, they will all like me and respect me. Only Mr. Li and not Mr. Wei are in their eyes."
It will affect your prestige... I have to consider the overall situation!"
"Thank you!"
"You're welcome. I also plan for the long-term development of the company."
The two of them chatted and returned to Jinqiu Zhichun. Wei Qingfan sent her up. Because there were still things at the company, there was no time for in-depth communication, so he had to hold her and take a few bites, and then drove back to the company quickly.
Sauvignon Blanc and Sapphire Eucalyptus were positioned offline and the first version of the product plans for the cultivation channel were rejected by him. Wei Qingfan took the opportunity to hold a small meeting and called the product department and marketing department personnel of Ancient Poetry and Ancient Ci.
Come for a meeting.
He sent a message to Jiang Qinghuai on the way and asked the people to gather. When he arrived, he directly held a meeting, mainly to discuss the specific target user classification of several current company products.
"First of all, we have to clarify a concept: a brand's products only need to please and serve the users of this brand."
When the discussion came to an end, Wei Qingfan made a summary and released the ppt he had prepared in advance, "Then, we can roughly divide the future smartphone market users into four types.
"The first category, price-sensitive, can also be called the cost-effective category; this type of consumers pays more attention to price and configuration, and currently accounts for the majority of our user group, and can even be called the vast majority, especially Guci mobile phones.
User.
This chapter is not over, please click on the next page to continue reading! "I want to tell you clearly that this type of consumer means nothing to us! It means nothing at all!"
His tone became much more serious, "Currently, this type of consumer is still our basic base, but I can't live solely on these bases, because they buy Guci mobile phones not because the brand is called Guci.
But because of the high cost performance!
“They will switch to other brands at any time, as long as other brands have better parameters and lower prices!
"The second category is the novices who follow the trend. These people are the vast majority in the entire market. They don't care which mobile phone they use. If others use it, they will buy it if others say it is good. They are easily influenced by advertisements.
"The first category of our company's user group I just mentioned also includes this group of people. This type of consumers has a certain value because they are easy to convert.
"The third category is brand loyal users who would not buy anything other than this brand. In a sense, they can be called 'spiritual shareholders'... This type of people currently only exist among Apple mobile phone users, but also among brands such as Nokia, Samsung, and Sony.
But there are not many. The ones that are really valuable for research are Apple’s loyal users.
"The fourth category may not be many now, but it is still quite a lot. It means getting used to a brand and then continuing to use it... In the future, our ecology will be ready. For example, there will be a lot of photos, information, and files stored in the mobile phone, especially
I have stored a lot of data in our cloud, bought our mobile phones, computers, tablets... If I want to change them, I have to change them all together. I am kidnapped by the ecology and have to use them...
“Our goal is to cultivate more third and fourth type users!
"Linjiangxian continues to maintain its cost-effectiveness, stabilize, and develop its basic market! Manjianghong further covers more markets and introduces more users. No matter what type of users they are, we can bring them in first... But our ultimate goal is
Cultivate the third and fourth types of users!
"So, when we make flagship products, make Jiangjin Wine, make Birdsong Stream, we have to be the best, the most high-end! We will do our best! We have to give them technology that no one else has, beautiful
“When making Linjiangxian and Manjianghong, we must first put the word ‘cost-effectiveness’ first and provide the best configuration at the cheapest price!
"Sauvignon Blanc and Sapphire Eucalyptus are the other extreme! We have to invest in advertising, we have to find gimmicks, and we have to package the not-so-good configuration so that we can sell it at a higher price!
"To a certain extent, you can think that Eucalyptus sapphire is an upgraded version of Azolla, and Sauvignon Blanc is a simplified version of Birdsong Stream... These two products are aimed at the second type of consumers, who least understand the parameters of mobile phones, and most
Easily affected by external factors, they are most likely to transform into the third and fourth types of loyal users...
"To make these two mobile phones, you have to change your thinking."
Wei Qingfan finished speaking in one breath, then looked at his colleagues who were silent below, "Do you understand?"
A group of people looked at each other in confusion, and then a boy from the Guci team asked: "Downgrade the processor to another specification?"
Wei Qingfan stared at the boy for two seconds, making him feel a little embarrassed. Just when he was about to explain, Wei Qingfan slapped the table, pointed at him and said, "That's pretty much what it means!"
He said sincerely: "Don't bring Linjiangxian's ideas to Sapphire Eucalyptus. Of course, we have to ensure the most basic user experience. This is related to our public reputation. This can be tested and optimized before deciding... What is your name?"
name?"
"...Cai Tingguang."
Wei Qingfan nodded and asked, "Do you have any other ideas?"
Gao Shuxin thought for a moment, raised her hand and asked: "Didn't Niaomingjian test a lot of colors? Can the elimination plan be put on Sauvignon Blanc or Sapphire Eucalyptus?"
Wei Qingfan looked at her in surprise and said with a smile: "Okay, this is a very good idea."
Another person said: "How about we also hire a spokesperson?"
"That's good, I was just about to mention it."
"I feel so too."
…
After someone took the lead, the slightly depressing atmosphere caused by Wei Qingfan's serious attitude quickly returned to normal. Although the product teams for ancient poetry and ancient poetry have been separated, they still maintain close contact under Wei Qingfan's intentional guidance.
Exchange and contact.
He plans to slowly divide the company's product team into three parts: the flagship product of Jinjiu and Niaomingjian will be put into one team, and the two offline products of Sauvignon Blanc and Sapphire Eucalyptus will be put into one team, Linjiangxian and Manjianghong.
Two cost-effective products belong to one team.
Although Sauvignon Blanc and Sapphire Eucalyptus belong to different brands, they are actually the same and there is no difference. This discussion also has the meaning of selecting members for this team.
Sauvignon Blanc targets OV and Huawei's nova series, and Green Jade Eucalyptus targets OV's low-end models and Huawei's Changxiang, but it is most likely to be more conscientious, but Wei Qingfan dislikes that this series is easy to attract evil and bring down the market.
It was a forced style, so it was lost to ancient Ci.
This may affect the "cost-effectiveness" label of Guci mobile phones, but it has to be removed anyway, and users who care about cost-effectiveness will do their own research, and there is no real blacklisting or loyalty to a certain brand, as long as the cost-effectiveness is high enough.
Will buy, so the impact is minimal.
After the discussion, Wei Qingfan kept Xu Shengyuan and Yuan Fei behind, discussed the specific divisions, and finally decided to divide the team into three parts.
The team that will enter the wine and Niao Ming Stream is independent and does not need to be arranged separately. It is a "group";
The teams of Linjiangxian and Manjianghong can be directly merged into the "second group";
Sauvignon Blanc and Green Jade Eucalyptus are in a special situation and have the least number of people. After the merger, they were divided into "three groups". Some people were transferred from other groups and were assigned to the Gushi brand. They were also responsible for the product planning of Green Jade Eucalyptus.
Cai Tingguang, who had just shown positive performance, was personally named by Mr. Wei and moved from one group to three groups. It was not clear whether he felt happy or depressed.
After the meeting ended, it was already past the off-duty time. Because there was no overtime work today during the Lantern Festival, only a few teams in the company who took the initiative to work overtime because their projects were too urgent still stayed at their jobs.
"Sister Chan and Zhou Li have already gotten off work. I don't know how long it will be until the end. I asked them to leave first."
Coming out of the conference room, Jiang Qinghuai whispered, "Miaomiao said that she was already cooking and asked us to go home and eat directly after get off work..."
When she said this, she pursed her lips, looked away and looked forward, and even more quietly, as if she was snickering, explained: "These are Miaomiao's original words, saying that we should 'go home and eat Lantern Festival'... But
I didn’t say that myself.”
Wei Qingfan was silent for two seconds. He really doubted whether Miaomiao was his traitor... It was not unfair for the senior sister to always beat her!