"Even if half a year accounts for 50% of total shipments, there will be 4 million units in the entire life cycle!"
"It's only been four months!"
"It is estimated that the entire life cycle may be close to 5 million units..."
In the Huawei office, amid the discussion, He Gang looked at Yu Chengdong, who had a sluggish expression and was as silent as a statue.
After a while, the slightly tired face moved, showed a smile, looked at the colleagues beside him, and said with a smile: "Damn, it's so powerful...why do they sell so many?"
He Gangdao: "It is estimated that the entire life cycle will definitely exceed 4 million units, and may be close to 5 million units."
"Definitely more than 5 million units."
Yu Chengdong said with certainty, "Aren't they preparing for overseas listing? Now it's just sales in the domestic market..."
After a pause, he sighed again: "Fuck...it's so powerful! Damn it...the first generation is so powerful!"
Everyone was not surprised by this, and some people hesitated and said: "Should we also make a large-screen mobile phone?"
After Yu Chengdong accepted Huawei's consumer business, in order to differentiate from previous OEM low-end phones, he followed the example of Samsung's "galaxy" series and launched Huawei's "asd" series of mobile phones, and further divided them into d, p, g, y from high to low. Four series product lines.
These four letters are the initials of the four English words diamond, platinum, gold and young. The d series is the flagship. Mr. Yu is working overtime and leading the team to make it and is preparing to release it in Barcelona.
Although Huawei is concerned about the trend of Gushi mobile phones, it does not believe that large screens are a trend, or that 5.3-inch mobile phones will be popular, because currently the most influential one on the market is Apple.
Historically, due to the great success of the Samsung note series, in 2013, Huawei imitated the Samsung e series in addition to the four major series, focusing on the "big screen, big battery" audio and video experience, and its positioning was slightly inferior to the d series.
The mate series launched mate and mate 2 in March 2013 and March 2014 respectively. Because the sales of the d series were overwhelming, the mate series was still able to survive. Half a year after the release of mate 3, Huawei launched a new model in September 2014. .
The mate series officially replaced the d series and became Huawei's flagship mobile phone. After the positioning was improved, the quality will naturally increase, so Huawei adopted a usual marketing technique: name!
The new mate was directly named mate 7 to show that it had "surpassed" the iPhone, because it was the iPhone 6 at the time - digital transcendence was also a transcendence, and the 7 was more powerful than the 6 at first glance.
The Kirin processor is named 9 series for the same reason. The name is just one step higher than the Snapdragon 8 series!
In this generation, the prefix "asd" that many people don't know how to pronounce has also been officially cancelled.
After the release of Mate 7, due to the improved experience of the Kirin 925, it has caught up with the 2015 Snapdragon 810 sinkhole. It has become popular inexplicably, with sales exceeding 7 million units, and it has officially established itself in the high-end market.
Mate 7's slogan "Jazz Life" has also become synonymous with Huawei to some extent.
The greatly surprised Huawei mobile phone team then improved the positioning of mate and continued their efforts to launch mate s based on mate7. The price was directly increased from 2999 to 3599, which shows the confidence of Huawei mobile phone team in this product at that time.
However, the entire team did not understand why Mate7 became so popular. The Mate S was launched with better quality, but the screen was reduced from 6 inches to 5.5 inches, and the battery was reduced from 4100 mAh to 2700 mAh.
As a result, Mate S sales went directly to grandma's house.
A few years later, at the Mate 40 launch conference, Yu Chengdong reviewed the previous generations of Mate series mobile phones. Mate S was not even qualified to appear on ppt.
After this failure, Huawei determined the positioning of the Mate series with large screens and large batteries, and quickly launched Mate 8 to save the situation. Since then, Mate9 and Mate10 have continued to make progress, and Mate20 has officially achieved its great success.
Because of the success of Jiangjinjiu, Huawei's mobile phone team has begun to consider making large-screen mobile phones earlier.
Yu Chengdong was obviously moved, but after thinking about it, he still shook his head and said: "Let's polish our own products first..."
Although Huawei has been making mobile phones for a long time, its previous OEM mobile phones have basically no useful experience for today's product design. It is not as helpful as the accumulated experience from communications. The transformation time is too hasty, which is a big problem both internally and externally.
A lot of trouble.
The design of d1 has been overwhelmingly promoted, and the entire product team has been overwhelmed. Now that p1 has not been officially launched, d1 will be released soon. At present, the entire team really does not have the energy to make another product that seems meaningless and is purely imitating and following the trend.
Aquatic products.
...and the products imitated are domestic brands.
"2 million units..."
Xiaomi's team was obviously confused. After being silent for a long time, Lin Bin said: "The entire life cycle will break through the 400 mark... Is the first generation so powerful?"
"There must be a lot of people supporting domestic products."
“Should we also make large-screen mobile phones?”
"It's not necessary. We will follow Mr. Lei's plan and lay the foundation first..."
"That's right, whoever gets the diaosi wins the world!"
After everyone discussed for a while, Lei Juncai said: "Don't mess up your position, they will fight theirs, and we will fight ours!"
…
"grass!"
Meizu, after Huang Zhang was silent for a while, gave his first reaction, and then said very depressedly: "What's so good about that crappy phone? It's so big, so wide...it feels like crap in the hand, and this is also
Can it sell 2 million units?”
This chapter is not over yet, please click on the next page to continue reading! He really couldn't figure it out. He had obviously adjusted the feel of the mx so well. He bought one specifically for Jiang Jinjiu. It was wide and big, let alone holding it.
It's in my hand, and my pocket is too small to fit it in.
Not to mention that such a mobile phone has been released, anyone who dares to hand over the design plan of such a mobile phone will be scolded... How can such a garbage mobile phone be sold for 2 million units at a price of 3,000?
…
"This is an amazing achievement!"
At the press conference, Mr. Wei continued to give a brief introduction to fans and viewers who did not understand the meaning of this number, "Before this, no domestic mobile phone brand had ever sold 2 million mobile phones in the high-end price range above 3,000...
…
“I am very happy that Gushi Mobile can take the lead in selling this product!
"This would not be possible without everyone's support, thank you everyone!"
Wei Qingfan bowed deeply facing the audience below. Some fans in the audience were really excited, while others were still confused, but they also applauded.
"Today, we bring you a new series of products from Gushi Mobile, Birdsong Stream!"
Wei Qingfan waited for the applause to subside, and spoke again. A frontal photo of Birdsong Stream appeared on the big screen behind him. The white panel looked basically the same as Jiang Jinjiu, but the corners were more rounded, iconic.
The waist round key makes it look very recognizable.
"After the release of Jiang Jinjiu, everyone liked it very much, but we also noticed that some fans and consumers felt that the 5.3-inch phone was too big and hoped for a smaller phone that would provide a better grip."
】
When Wei Qingfan said this, many "small-screen party members" couldn't help but get excited. Sure enough, Wei Qingfan continued: "Today, we bring you the Niaomingjian series of mobile phones. Niaomingjian
The screen size of Jian is 4.7 inches!”
The front view of Birdsong Stream was shown on the big screen behind him. The screen drew a dotted line along the diagonal, indicating the 4.7-inch data.
"4.7 inches?"
"It's still a bit big!"
“Isn’t 4.3 inches bad?”
"It's okay, it's better than 5.3 inches!"
"I just want that round waist button. I wonder if the screen of Guci 3 will be smaller..."
…
Many people still think that 4.7 inches is too big, but for most people, this is a barely acceptable size. After all, it is set off by the 5.3 inches that can accommodate wine.
"The name of Birdsong Stream is taken from the Tang poem of the same name. "Niaosong Stream" is a masterpiece by the 'Poetry Buddha' Wang Wei: People are leisurely, osmanthus flowers fall, the night is quiet in the spring sky; the moonrise scares the birds, and they sing in the deep stream...
A very beautiful poem describing the beauty of the valley in spring."
Wei Qingfan began to talk about the design of Niao Ming Jian, "Our positioning for Niao Ming Jian is an all-round flagship, a super flagship, exploring and leading the development trend of future smartphones; and for Niao Ming Jian, our positioning is a fashion flagship...
"Our design team spent nearly a year optimizing the design of the mobile phone - before the release of Jinjiu, the Niaomingjian project had already been established. After such a long period of polishing, we have achieved global success with Niaomingjian.
The thinnest and lightest body ever!”
Having said this, Wei Qingfan raised his voice, and the mobile phone on the big screen turned in a circle, lying flat and showing its side, "The thickness of our ancient poetry bird singing stream is only 6.65 mm! It is currently the thinnest in the world.
cell phone!"
Many spectators below followed suit and applauded.
"In a body of only 6.65 mm, we put a large 2000 mAh battery! Although it is not as good as ours, it has surpassed most smartphones on the market...
“Niaomingjian is equipped with the same Qualcomm msm8260 processor as Jiangjinjiu.”
After passing through the processor with a light sentence, Wei Qingfan continued: "After our waist round key was launched last year, it has won unanimous praise from consumers. This time, we also put the waist round key in Birdsong Stream.
Above, including the equally popular Knuckle Screenshot, Birdsong Stream also has the same function...
“The screen resolution of Niaomingjian reaches 1280*720, and the screen ppi is as high as 312! The display effect is excellent, clear and sharp!
“Niaomingjian is equipped with a 12-megapixel back-illuminated camera with a large aperture of f2.6, and the shooting effect is very good!
“In addition, we provide an HDR mode, which can combine multiple exposures to create an HDR photo with richer details...
"At the same time, we have also launched a continuous shooting function. Press and hold the shooting button to take 20 photos continuously, and 4 photos in one second... This way you will be less likely to miss some details when taking photos.
…”
Li Miaoyu listened to Wei Qingfan's serious introduction to photography, and held up her own camera to take photos. She was already a little tired, so the frequency of shooting was greatly reduced. If it weren't for the "professional" idea supporting her,
I don’t want to continue filming anymore.
"Why did the press conference take so long..."
It was the first time she felt this way, and she whispered to Jiang Qinghuai and Li Wanyun beside her.
Li Wanyun said curiously: "No, it didn't take long~"
Jiang Qinghuai smiled and said: "She is too tired holding the camera... Do you want me to take pictures for you?"
"It's okay, I can do it."
Li Miaoyu encouraged herself, took a deep breath, then raised the camera again, and continued to work hard to ensure that she could pick out suitable photos when she turned back.
"This time, we have also upgraded the front camera to 2 million pixels! And it uses back-illuminated CMOS... This is a CMOS sensor type that iPhone 4 started to use. Now many smartphones still have rear cameras.
It is not equipped, we put it into the front camera...
"Nowadays, everyone likes to use their mobile phones to make videos, including myself. I often make video calls to my parents. The front camera is becoming more and more important. Some girls also like to take selfies with their mobile phones...
"The photo effects of our wine tasting are already very good, and this time, we at Niao Ming Stream have further improved the photo effects..."
"Everyone can take a look. This is the effect of taking photos and recording videos with the front camera of our iPhone 4S. The difference is very obvious..."
He took out the Samsung S2 and the iPhone for comparison, and after a daily review, he said: "Niaosongjian is based on the latest Luoshen system version 3.5...
“We have provided five colors for Niao Ming Stream, which are the classic moonlight silver, space gray, and the gold that is very popular on our smartphones. This time we are bringing Niao Ming Stream to Niao Ming Stream.
Dawn gold, a very elegant color...
“There is also a deep and elegant sky-sea blue, which is very textured! And a very, very beautiful cherry blossom pink...
"This is our latest series of mobile phones, Gushi Birdsong Stream! With a thickness of 6.65 mm, it is the thinnest mobile phone in the world... There are five colors, each one is very beautiful, exquisite like a work of art, outstanding
, it’s natural!”
Wei Qingfan repeated the selling point again. The audience below and the invited reporters knew that the price was about to be announced. Therefore, even Li Miaoyu, whose arms were already sore, raised the camera again with great dedication to capture the most critical moment.
The content is better captured.
"The next thing everyone is most concerned about is the price..."
Wei Qingfan smiled, and then a price page appeared on the large screen at the back, "The minimum configuration of Niaomingjian has 1g of running memory and 8g of body storage, and the price is... 2699 yuan!
“1 16g memory version, 2999 yuan!
“2 32g memory version, 3799 yuan!
"Tonight at 18:08, reservations are officially accepted on Gushi's official website, Luoshen Mall, and our official Taobao store!
“Officially on sale at 10:08 am on March 6th!
"Everyone can go to the experience area next to it to experience our Niaomingjian mobile phone. The camera effect is very good, and the mobile phone is very beautiful. It is made for you!"
Wei Qingfan emphasized the slogan one last time, and then bowed again towards the brightly lit auditorium, "This ends the press conference of Birdsong Stream today. Thank you everyone for coming! Thank you!"