After confirming that this plan was feasible, Wei Qingfan sent a message to Gao Shuxin: "Come to my office."
I don’t know if Gao Shuxin misunderstood something. A few minutes later, when she came to the door of the office, she had exquisite makeup and a radiant face. She seemed to have just touched up her makeup, her eyes were watery, and her whole body exuded the feminine aura of a mature woman.
However, when she saw Xu Shengyuan sitting opposite Wei Qingfan's office, her expression and posture changed rapidly in a short period of time. This caused a subtle change in her temperament, and she no longer felt feminine.
"Mr. Wei~"
She greeted softly and walked in.
"Sit over here."
Wei Qingfan stood up and led him to sit down on the sofa in the reception area. Jiang Qinghuai probably noticed Gao Shuxin passing by the door, and followed him to the office either vigilantly or considerately.
She walked over quickly, bent down beside Wei Qingfan, picked up the teapot, and started making tea again.
Wei Qingfan explained Xu Shengyuan's plan, and Gao Shuxin was a little surprised. Going from the company to the stage of the press conference did not mean a change in position, but it was undoubtedly another stage for presentation, and this was what she had always expected.
of.
Because she joined earlier and performed well at work, she held certain management responsibilities (team leader). She recently reached level 6 in the job evaluation, but this was far from enough to make her content. She even became more qualified because of the clear gap.
Motivated.
The three of them had a brief discussion, and based on the order of appearance of Wei Qingfan, Xu Shengyuan, and Gao Shuxin, they finalized the approximate scope of their respective responsibilities. The specific situation was discussed by Xu Shengyuan and Gao Shuxin, and then handed over to President Wei for approval.
After the discussion ended, Gao Shuxin left first, coming and going in a hurry. Xu Shengyuan was left behind by Wei Qingfan. When Gao Shuxin left, Wei Qingfan asked: "Is there any further movement at Xiaomi?"
"Um."
Xu Shengyuan nodded, "Xiaomi engineering machines are available in 1g and 2g running memory versions. Xiaomi in the supply chain also has cooperation with 1g memory... but it is not necessarily Xiaomi 2."
Gushi and Guci are not currently operating independently, but the company has also begun to divide some affairs. Xiaomi is the biggest rival of Guci mobile phones in the next few years. Xu Shengyuan is mainly paying attention to the trends, and Wei Qingfan pays more attention to Apple and Samsung.
.
Of course, this is a relative concept, because you need to understand the whole situation.
Linjiangxian is Guci 3, and the price remains at 1999. However, there has been controversy over the starting version, mainly in terms of running memory and body storage.
Last year, Guci 2 started selling in 1g and 4g versions. Therefore, many people thought that the starting version of Linjiangxian should be increased to 2g of running memory, but this would have a negative impact on Niao Ming Jian, which had just been launched.
Causes a critical hit.
Linjiangxian was sold starting in 1999. The apq8064 quad-core processor itself has already made a huge leap forward for Niaomingjian. If the running memory is also increased to 2g, it will have a huge impact on Niaomingjian.
However, Guci's opponent is Xiaomi. When planning Guci mobile phones, we must consider Xiaomi's competitive pressure. Xiaomi 2 can be confirmed to be equipped with an apq8064 processor, and other configurations will also be benchmarked against Linjiangxian...
If Linjiangxian releases it, and Xiaomi comes up with one with the same configuration and price, but with a starting price of 2g of memory, it will put huge pressure on Linjiangxian's basic sales.
Others are speculating on this, but Wei Qingfan knows very well that Xiaomi Mi 2 was originally sold in the 16g memory version.
However, Xiaomi mobile phones were "futures" in the early days. Historically, Xiaomi mobile phones were originally released in August 2012, but in fact they did not start large-scale shipments until the end of the year. This is equivalent to releasing the configuration prices six months later in advance, using low prices and small quantities.
Release it to maintain the popularity. When the popularity starts to drop, the cost comes down, and there is a profit, we can ship it on a large scale.
This is one of the fundamental ideas of Xiaomi mobile phones in the early days.
Wei Qingfan was naturally aware of this. Guci Mobile also borrowed this method, but it was different to a large extent. Guci 1 relied on him to take personal risks and use large-scale purchases to lower prices in exchange for
Mass shipping faster than Xiaomi phones.
By the time of Guci 2, Guci Mobile already had bargaining power and initially had the ability to operate as Xiaomi's mature operating model. This is not to say that he is better than Lei Jun, but that he is sure, while Lei Jun has been groping.
.
People who take the exam and get their answers in advance are naturally different from those who actually answer the questions.
Nowadays, the supply chain system of GushiCi mobile phones has basically matured. Combined with today's component prices, Wei Qingfan judged that if Xiaomi mobile phones were sold starting at 1,999 yuan for the 2 16g memory version, it would be impossible to ship them on a large scale for at least half a year.
By that time, Linjiangxian, which has been on sale for half a year, can reduce its price to cope with Xiaomi's challenge. Anyway, it has been on sale for so long and has the conditions for a price reduction.
Moreover, Xiaomi 2 cannot be released so long after Linjiangxian. If it is delayed until August, the day lily will be cold. There is a high probability that it will be released a month later than Guci like Xiaomi 1, or even earlier.
If this is the case, even if it is "selling futures" and even if it obtains multiple rounds of financing in a row, Xiaomi will not have much room for price wars.
This can be dealt with according to Wei Qingfan’s long-established strategy (for Honor’s fight against Xiaomi): I have the goods when you don’t have the goods, and I lower the price when you have the goods!
The difference is that when Honor beat Xiaomi, it was the attacker and Xiaomi was the defender, but now Xiaomi is the attacker and Guci is the defender.
Xu Shengyuan talked about Xiaomi's news and finally said: "At present, it seems that even if Xiaomi 2 does not start selling with 2g of memory, the price of 2g of memory will not be too expensive. The possibility of a price war cannot be ruled out..."
Wei Qingfan thought about it and reminded: "We have to be careful about the possibility that after we hold the press conference, they hold a press conference in advance to disgust us..."
This chapter is not over yet, please click on the next page to continue reading! The starting version of Xiaomi 2 is uncertain, but there is a high probability that it will be cheaper than Linjiangxian with the same specifications. Even if it is selling futures, it is impossible to ship on a large scale at the same time as the Guci mobile phone.
However, as long as the press conference is held, it can grab the popularity and then use "more cost-effective" to sway the intended users of Linjiangxian.
Even if Xiaomi 2 cannot be shipped, it can still maintain its popularity by rushing to buy a small amount and ship it each time, further creating a label of "more cost-effective than Guci mobile phones".
"That's what Mr. Wei reminded me."
Xu Shengyuan has most likely thought about it, but he still agreed first, then pondered and thought hard, and then continued: "Our biggest advantage is that we can have spot goods. Even if Xiaomi does this, it will never be able to grab spot goods, and there will definitely be a large number of users.
Turn around and buy from us. After all, the price increase of Xiaomi 2 will definitely be huge. You might as well just buy from us...
“At that time, we will take advantage of the situation to publicize, and even tell some of the operating methods to publicize Xiaomi’s erratic ways of toying with users and directly ruining their brand.
"Taking a step back, even if the short-term sales of Linjiangxian are hindered, as long as the image of the ancient poetry brand is established and the ecology is established, the ancient poetry can be fed back... The ancient poetry only needs to be defended, not to mention that the market is still expanding. Linjiang
The sales volume of Xian will at least not be worse than that of Ancient Ci 2, or even worse, it doesn’t matter.”
Xu Shengyuan analyzed it and then assured: "Based on the current situation, I am very confident about this."
His words jumped out of the competition between Linjiangxian and Xiaomi 2, or even the competition between Guci and Xiaomi. His vision was very long-term. Wei Qingfan was quite pleased. He nodded, praised a few words, and warned: "Yes.
Don’t underestimate the enemy.”
"Um."
Xu Shengyuan nodded solemnly.
In previous meetings, everyone had discussed this matter and felt that Xiaomi would most likely sell the 2g and 8g versions starting in 1999, which could better balance all considerations.
Guci's bargaining power is much stronger than Xiaomi's, so it can naturally sell the 2+8 version starting in 1999, but the profit will be much lower.
The company needs profits now! It needs huge profits!
It can almost be said that Xiaomi has no channels, no after-sales, and no R&D, and the salary of its employees is far lower than that of Gushi. However, Gushi is different. Channels, after-sales, R&D, and high wages all require a lot of funds, especially for e-commerce companies.
This year we will develop our own processor again, which is the cost of the company's operations, manufacturing, and sales.
Without enough profit support, I really can't bear it.
After Xu Shengyuan left, Jiang Qinghuai quickly re-entered, looked at him with bright eyes, walked over to put away the tea cups, and asked in a strange and soft voice: "You seem to value Xiaomi very much? I don't think they are that powerful, Xiaomi 1
, 1s, Youth Edition, haven’t been sold to us yet? Now they still need to use our customized processor.”
She was really surprised, because she had never seen Wei Qingfan attach so much importance to an opponent, or even be less confident. In this situation, even if he dominated Gushi Mobile, he had to face international giants like Apple and Samsung.
appeared.
"Of course I value it."
Wei Qingfan sighed, he did feel this way, smiled and explained: "Apple, Samsung, I can probably guess their next move. Such international giants rarely follow the footsteps of others to change.
It has its own pace, but Xiaomi is different. The most important thing is that Xiaomi is also a domestic brand."
"ah?"
Jiang Qinghuai was even more puzzled, "What happened to the domestic brands?"
"In a mature track, it is almost impossible to shake the status of giants. The decline of every giant company is due to being overtaken by rivals in another track, just like Apple surpassing Nokia. If it was originally
In the era of feature phones, it is almost impossible for anyone to surpass Nokia."
Wei Qingfan leaned on the back of the sofa, explaining and sighing, "But from another perspective, from a larger perspective, China is developing and catching up with the original developed society. At this time, domestic enterprises are at least growing rapidly.
Rising industries, such as Chinese companies in the mobile phone industry, are the most creative, the most demanding, and the fastest to adjust strategies...
"Apple and Samsung may have to be slower to respond to the changes brought about by the emergence of me... and Gushici Company, but these domestic companies, Xiaomi, Meizu... Forget it, slip of the tongue, there is no Meizu, Huawei, Oppo,
Vivo, Gionee, Smartisan...these companies are the fastest in responding..."
Mr. Wei said, letting out a long sigh of relief, "Being stared at by these people all day long is very stressful! Who knows how these people will change their tactics..."
Jiang Qinghuai glanced at him twice, tilted his head and thought for a moment. This action looked very similar to Li Miaoyu, but it was completely different from pure and beautiful. Then he smiled, a bit coquettishly, and said "oh" with a long tail sound,
Said: "I understand, it's just like the bastard in "Xia Ke Xing" praising others for being awesome, right?"
"Who are you scolding?"
Wei Qingfan was angry and funny. He really felt the pressure. Guci Mobile's pursuit of hardware profits would inevitably give Xiaomi, which had been overwhelmed, development opportunities, and he had no doubt that Xiaomi's people would
take this opportunity.
"As the boss of a company that is about to have the largest market share in the country, if you praise other companies, isn't that just a 'stone-popping praise'!"
Jiang Qinghuai snorted, cleaned up the coffee table, and said with a smile: "By the way, have you finished reading "Xia Ke Xing"? I just finished reading it a few days ago. It was so good, and I realized that the bastard is so handsome.
Axiu is also so beautiful..."
Wei Qingfan smiled and said: "Not as beautiful as you."
Jiang Qinghuai's cheeks turned red and he glanced at him. He blinked his clear eyes and seemed to hesitate for a moment, then said, "Let me ask you a question."
"you say."
"Who do you think is the most beautiful among me, senior sister, Miaomiao, and Wanyun?"