Even though the Guci mobile phone came out, it changed the pattern of the domestic smartphone market to a great extent. In 2012, the domestic smartphone market was still developing rapidly.
The market is like this, and so are the manufacturers.
In order to cope with the changes brought about by Guci mobile phones, Xiaomi had to launch more product lines and sell them at lower prices in order to develop under the suppression of Guci mobile phones.
Meizu has not changed much from its previous version. It is said that MX2 will be released earlier than the previous version, but we have not seen it yet.
The four traditional domestic manufacturers, Zhonghua, Hua, Ku, and United, have been hit by the dimensionality reduction of Internet thinking earlier. However, except for Huawei, how much they can awaken is still unknown.
Even Huawei, Yu Chengdong is still leading the mobile phone team to explore the door of consumer business, and has to grit its teeth and carry its own inferior processor HiSilicon K3V2 forward with difficulty.
OnePlus has not yet been established; the Smartisan system has not yet been seen, and mobile phones are even further away.
OPPO and VIVO have begun to develop their efforts in the offline market, transforming from traditional mobile phones to smartphones, but they are still exploring, and their business and sales models are very single and fixed.
Other miscellaneous fish that appear in the wind are not worth paying much attention to.
In this year, there are only three smartphone manufacturers that can cover high, medium and low price ranges and have high sales volume. Samsung, HTC and Gushici.
However, HTC's peak period has passed. The 2013 new HTC ONE, the peak of its products, has not yet been released, but the entire mobile phone business has begun to decline, especially in the domestic market.
High-end products cannot beat Apple, Samsung and Guci, while mid-range and low-end products cannot beat Guci, Samsung, Xiaomi, Meizu and Zhong, Hua, Ku and Lian.
The online market, even with the development of Guci and Xiaomi, is still an emerging market at this time. Many people still have a natural distrust of buying "big items" such as mobile phones online, and offline is still the absolute mainstream.
Even though JD.com has invested a lot of manpower, material and financial resources for this e-commerce festival, there are not many mobile phone manufacturers that officially participate in this e-commerce festival, and most of them are third-party stores.
But even so, including third-party stores, the only real competitors that can compete with Gushici Company are Apple, Samsung, Xiaomi and Meizu.
The iPhone is another track, an aloof existence. If it is priced at the same price, it is almost impossible for Android smartphones to bring any competitiveness to the public.
Only Android's open system and Samsung Note will enter the market, and they can win the favor of some target consumers by relying on their differences in large screens and large batteries.
In this case, the real bayonet in the high-end market is Gu Shijiu Jinjiu, Birdsong Stream, and Samsung Note and S3.
iPhone 4S was launched in the Chinese mainland market on January 13 this year, with a price of 4,988 yuan for the 16G version, and a price of 4,799 yuan during the 815 e-commerce festival, a decrease of less than 200 yuan;
Samsung S3 was launched in the Chinese mainland market on June 9 this year, with a price of 4,999 yuan for the 16G version and 4,299 yuan for the 815 e-commerce festival (originally 4,599 yuan, but dropped by 300 yuan due to the appearance of ancient poetry).
Samsung Note was launched in the Chinese mainland market on November 11 last year, with a price of 5,999 yuan for the 16G version and 3,180 yuan for the 815 e-commerce festival.
Gushijiujiu was launched in China on October 14 last year. The price is 3,299 yuan for the 16G version (starting with the 8G version). The official price at the 815 E-commerce Festival is 2,999 yuan. The third-party price is as low as 2,799 yuan. The price of the 8G version is 2,699 yuan respectively.
and 2549 yuan.
The ancient poem Niao Ming Jian was launched in China on March 6 this year. The price is 2,999 yuan for the 16G version. The official price on the 815 E-commerce Festival is 2,888 yuan. The third-party price is the lowest 2,688 yuan. The 8G version is 2,488 yuan and 2,350 yuan respectively.
In terms of value retention rate, Gu Shici's two flagship products beat Samsung and can be compared with iPhone 4S. In terms of real-time sales price, they are also cheaper than iPhone and Samsung.
However, in terms of actual sales, they still can't compete. The influence of major international brands still hangs over ancient poetry, which has a shallow foundation. This will take time to settle.
Fortunately, users in the "cost-effective" track are more pragmatic.
The prices of the three versions of Linjiangxian have officially dropped from 1999, 2199, and 2499 to 1799, 1999, and 2299 respectively, which is the same price as Xiaomi 2. The third-party price is about 100 yuan cheaper.
It has been 4 months since the release of Xiaomi Mi 2. At this time, large-scale shipments have just begun. Seeing this, the price has also been reduced. The prices of the three versions have been reduced by another 100 yuan, respectively, to 1699, 1899, and 2199. The prices are still lower.
Price versus ancient word mobile phone.
Xiaomi Mi 2 has begun to be shipped on a large scale, but there are very few supplies from third-party manufacturers, so we basically still have to rely on official Xiaomi shipments.
The shipment of Guci mobile phones has been affected to a certain extent, but not significantly, because although the main configurations of Guci Linjiangxian and Xiaomi 2 are the same, there are still differences.
In terms of screen size, battery life, texture, appearance, and photography, Jiangxiandu is ahead in all aspects in these aspects, which is enough to qualify as the official price difference, not to mention that third parties have lower prices.
Then, the two families fought fiercely, and Meizu's defense was broken.
In the previous Internet war, after Lei Jun counterattacked, Huang Zhang gave in as decisively as in history, and then deleted all his related posts.
After the release of Linjiangxian, Meizu MX directly cut the price by 700 and sold it at a price of 2299. After giving in, Huang Zhang did not cut the price again, but the sales volume was even more bleak because Lei Jun was not as smooth as he had historically been, hinting at a
This caused his popularity to plummet.
This chapter is not over yet, please click on the next page to continue reading! After finally getting through it now, Huang Zhang took advantage of this e-commerce festival to reduce the price by 300 yuan again, and directly started selling it at 1999, which was a 1,000 yuan jump when compared.
However, it still couldn't be sold.
Xiaomi 2 is already priced at 1,699. If you buy Meizu with a price difference of 300 yuan, what upgrades can you get?
In terms of processor, Xiaomi 2, equipped with Qualcomm APQ8064 quad-core processor, wins;
In terms of screen, Meizu’s 4-inch 640p resolution is the winner, while the 4.3-inch 720p resolution Xiaomi 2 wins;
In terms of battery life, Meizu is the winner with its 1700 mAh TV and Xiaomi 2 with its 2000 mAh battery;
Both of them are rubbish when it comes to taking pictures, they are equally good and inferior to the ancient poets;
The only thing where Meizu is better than Xiaomi 2 is its texture and aesthetics, but this is what online cost-effectiveness users care about least...
Historically, Meizu couldn't beat Xiaomi. After Wei Qingfan caused chaos, Meizu, who didn't adjust in time, was even more unable to beat Xiaomi, and was directly pressed to the ground and rubbed.
In addition, there is also Sauvignon Blanc, which has also been reduced in price. This series of products is for the offline market, but at the 815 E-commerce Festival, Gushi officially reduced the price to 1,799, and the third-party price even reached 1,600 or more.
Low.
Originally, many netizens online who disliked Sauvignon Blanc's "IQ tax" and "poor performance" suddenly found it delicious.
E-commerce post-holiday statistics show that the shipment volume of Sauvignon Blanc is higher than that of Linjiang Xian!
Of course, a large part of the reason for this is that offline merchants purchase goods online to increase shipments. This is something that major mobile phone manufacturers and channel vendors often do in later e-commerce festivals.
The real sales volume is still higher than that of Linjiangxian, but the difference is not big.
Manufacturers such as OPPO and VIVO, which barely participate in the online market, have suffered because the online promotions of Sauvignon Blanc and Azolla have led to price cuts offline.
Especially for Azolla, the original price of 799 was already a blow to dimensionality reduction. The official price reduction of Guci in the e-commerce festival was only 50 yuan, and the third party only reduced it by 100 yuan. However, after offline prices also followed suit, the famous brand smart phone of 699
Mobile phones are simply price butchers, pushed all the way.
The OV channel dealers, who had no experience and no time to react, were instantly blindsided. For more than two weeks, the sales of each company plummeted.
And when August comes to an end and major colleges and universities are about to start school, in terms of ancient poetry, the shipment volume of Manjianghong mobile phone alone has reached a terrifying 8 million units in this half month.
The total shipment volume of Azolla exceeded 25 million units, and it took less than 9 months. The sales volume in the entire life cycle is likely to exceed 40 million units.
In addition, there is also a Redmi mobile phone with a price as low as 749 yuan. This time, it also gritted its teeth and lowered the price to 699 yuan. Together with Azolla, it is crazily cannibalizing those originally belonging to Nokia, LG, Sony, Motorola, HTC, China,
The market share of Hua, Ku, Lian and those copycat manufacturers.
In the original history, most of these manufacturers really collapsed only in 14 or 15 years. It was because of Redmi and the even crazier Gionee that they finally died. But because of Wei Qingfan, because of Manjianghong and
With the emergence of Redmi mobile phones, their coffin boards were nailed earlier.
The kind of person who was crucified with a mahogany sword and there was absolutely no possibility of committing suicide.
Of course, Huawei is not among them. It is in Nirvana, but it is more difficult than it was in history, but it is also easier.
In its original history, Huawei spent a lot of energy exploring how to become high-end, but in this world, this exploration task is completed by the Gushi mobile phone, and Huawei can follow behind and "cross the river by feeling Mr. Wei."
Entering September, the dust of the 815 E-commerce Festival gradually settled, but before various channel vendors, mobile phone manufacturers completed the summary and learning of the experience of this e-commerce festival. On the morning of September 7, the official website of Gushici Company released an article
Short message.
Wei Qingfan then forwarded the news, which instantly shocked the entire industry, and the turmoil even spread abroad.
The content is just two lines:
Thanks to the love and support of consumers, Gushici Company has sold more than 43 million mobile phones in the past eight months, completing the full-year target ahead of schedule. Thank you all!
43 million units!
The employees and fans of the Ancient Poetry Company were naturally delighted when they saw the news, while those in the industry were all dumbfounded.
This data is amazing.
This is a company that has just been established for four years. The sales volume of 27 million units last year was already amazing. In just eight months, it has shipped more than 43 million units.
Even if no mobile phone is sold in the next four months, the growth rate will exceed 59%, close to 60%!
And everyone knows that the future sales of Gushici Company will only be more terrifying, because there will be new wines, and all the previously released products have just experienced price cuts, and the sales volume will be higher in the next four months.
According to this trend, Gushici Company's total shipments this year will exceed 60 million units!
This is enough for this "small company" that has just been established for four years to appear on the sales ranking list of mobile phone manufacturers around the world!
"Really?"
During the lunch break, Wei Qingfan, who was eating, saw the reminder from Li Miaoyu Aite in the group, and then saw her inquiry after forwarding the message: "Then the company's valuation should also increase, right? This year's Forbes
Ranking list, where will you be?"
"How do I know this?"
Wei Qingfan complained, "I didn't estimate the valuation, and I didn't rank the rankings, and it doesn't make sense no matter how high the valuation is. I won't sell the company and just get a dead salary every year, plus dividends."
nothing."
"It must be useful."
Jiang Qinghuai, who was eating with her, checked the messages in the group on her mobile phone, then raised her head and smiled at him, "It sounds different. By then, as a secretary, my status will also increase."
Wei Qingfan lowered his voice and said with a smile: "If you want a rising tide to lift all boats, there is an easier way."
Jiang Qinghuai glanced at him with clear eyes, as if he was wondering if he had any conspiracy, but he hesitated for a moment and asked: "What can we do?"
Wei Qingfan smiled and said: "Let me get up with you early."
Jiang Qinghuai's face turned red, and he kicked him under the table, but did not say anything. He only lowered his head to eat. After a while, he said: "I hate it~"
I don't know if I hate him teasing me, or if I hate him only teasing me.