Nokia Duck, the No. 1 mobile phone company back then, had a much stronger position than today's fruits in its glory days, with a market share of more than half. At its peak, sales exceeded 500 million mobile phones a year.
At that time, his status as the No. 1 brother in Jianghu seemed unshakable.
Just as Fruit released its own new smartphone, Nokia fell down almost overnight. The king in the era of feature phones can only become a phone for the elderly in the era of smart phones.
At this moment, Brother Asan seemed to have seen the fruit phone falling down.
Once it cannot survive in the high-end market, it is impossible for fruit phones to enter the mid- to low-end market, because there is a group of wolves on the other side of the ocean. They have been struggling in the mid- to low-end market for many years. Your troubled Phoenix can play.
Pass them?
What's more, you can earn just a few dozen yuan from a mobile phone with rice, but can you do it with fruit?
Of course not, your labor costs are much higher than theirs.
With a monthly salary of less than 2,000 green coins, their employees can work more than ten hours a day, seven days a week, and thirty days a month.
As for our own employees, working six hours a day is too much, they are still clamoring to work four days a week, and they work less than 20 days a month. Calculated in a year, more than half of their time is spent on vacation.
How do you compare with them? Even though the salary of employees in the fruit company is already very high, it is absolutely impossible to work overtime, and they will not give you money to work overtime.
However, at this moment, apart from accelerating the release of his new mobile phone, he could not think of any way to maintain the current situation.
Wait until next month, when mobile phone manufacturers such as Rice, Opal, and Sichuan Audio release their new mobile phones, I am afraid that their sales will plummet by then.
The brand name of Fruit Phone is very loud.
But everyone is not a fool. When your performance is not comparable to other people’s mobile phones with a few hundred green coins, then no one will be willing to spend thousands of green coins to buy your phone.
A mobile phone is not a luxury product, and it is said to have collectible value. It is an electronic product that needs to be updated every year.
"Boss, the company's stock has fallen again, and now the total market value is less than 500 billion green coins."
Just as Brother Asan was thinking hard about countermeasures, another piece of bad news came. The stock price of the fruit company has continued to fall. It has been plummeting for more than half a month. Now it has even dropped to 500 billion green coins.
The market value is gone.
"I see."
Brother Asan replied calmly, it was meaningless to care about the stock price at this time. There were even rumors that he would be replaced and replaced by a real beautiful fruit person to lead the fruit company to face such a huge storm. In the end,
Fortunately, Joe Immortal can be resurrected again and save the fruit company from crisis just like he did back then.
The other side.
Dwarf Headquarters.
Xiaotong President Simon is holding the latest evaluation report of Xinghai Technology’s 1-nanometer ternary chip.
"It took them several days to come up with a report. Even if they were asked to work overtime, no one would be willing to work overtime. They would not be anxious until our company collapsed and they would lose their jobs."
Holding the report, Simon couldn't help but curse.
The chip has been received a long time ago, and I am waiting anxiously like an ant on a hot pot. But as for the R&D department, the work is still the same as before, not in a hurry, not slow, taking my time, just a performance
The test actually took several days.
This was unbearable for Simon.
Xiaotong has already reached the point of decline, but the employees in the company have no awareness of this at all. They leave when it is time to get off work, and it is absolutely impossible to work overtime.
The key is that even when they are at work, they spend a large part of their time preparing for work or taking breaks.
He, the president, was extremely anxious, but he had no way to deal with them. He sent an internal email to the company, asking everyone to take the initiative to work overtime and expedite time to research the technology for mass production of 2-nanometer chips.
However, they encountered strong resistance, and some people even threatened to organize a strike to express their dissatisfaction. This scared Simon and he never dared to mention asking everyone to work overtime again.
If this matter gets big, it will be difficult to deal with. After all, they have always had a tradition in this regard, and zero-yuan shopping has become very popular in recent years. Once the matter gets big, it is very likely to last for a month or two.
Months, you can't even think of operating normally for such a long time.
A month or two was nothing in the past, but now, it is a life-or-death moment.
On the other side of the ocean, they are working day and night. There is no need to send emails to notify them. They can take the initiative to work overtime.
This may be the reason why they can rise rapidly and continue to become stronger, because their working hours in one year may be longer than their two years of working here.
Look at the speed of Xinghai Technology. It opened up chip manufacturing technology in one year and directly achieved mass production at the 1-nanometer level. Companies such as Xiaotong, Myrtle, and Mevida have been playing with chip technology for many years. So far,
The 1-nanometer level has not yet achieved mass production.
This is the difference!
As for Xiawei Mobile, they launched new mobile phones and computers in less than half a month after announcing their cooperation with Xinghai Technology. This speed is incredibly fast.
This is why Simon becomes more and more intolerable to the slow work attitude of company employees. You are taking your time here, while others are working hard.
Without a technological lead, unable to use technology monopoly to obtain excess profits, and lazy as hell, how can you compete with others?
Simon looked at the evaluation report carefully, and the more he looked at it, the darker his face became.
Sure enough, Xinghai Technology's chip is indeed a 1-nanometer level chip, and it is also a ternary chip. Compared with binary chips, ternary chips are more efficient and simpler. Coupled with 1-nanometer level technology,
The performance is completely better than the 5nm chip in my hand.
The performance difference between the two parties is so huge that there is no comparability at all.
"We must get Xinghai Technology's chip technology, otherwise we will be really doomed."
Simon knows very well that the only way now is to obtain technology from Xinghai Technology. Don't expect to be able to develop it yourself. It is estimated that it will not be possible within ten or eight years.
It’s not that my own technology is not good, but the way these men do things and the speed at which they do things are like a tortoise crawling, slowly and slowly. By the time you figure it out, the day lily will be cold, and you can’t tell others.
Technology has reached a higher level again.
"Boss, Rice, Sichuan Sound, and Opal have completely canceled their cooperation with us and are unwilling to accept the conditions we proposed."
At this time, Simon's secretary Jessica walked in and reported the latest news to Simon.
"Now that they have their own chips, they will definitely not accept our harsh terms anymore."
Simon nodded slightly. In fact, he had already guessed the result. They had already announced their cooperation with Xinghai Technology. Who would be the grandson to buy Dwarf's chips?
Not only will the price increase significantly, but there will also be many harsh terms such as purchase quantity restrictions. In the past, they had no choice but to hold their noses and accept it.
Who will serve you now?
"Without their huge market, a huge market of 300 billion green coins a year, our sales will decrease by more than 60%."
Thinking of this, Simon was extremely annoyed.
The market on the other side of the ocean exceeds 300 billion green coins a year. This market is basically divided between a few giants. It is the most important market in the world, accounting for 60% of the global market.
It can be said that they are the real bosses, the ones who spend money to buy your products.
Logically speaking, one should take good care of one's customers and treat them like gods. However, they have always been treating them like grandchildren, whether they want to buy or not. If they are in a bad mood, they will raise the price, and even sell to them.
you.
It's so willful.
Now, all of a sudden, this huge market has disappeared. They have turned around and bought chips from Xinghai Technology. Who will bother you? The price is expensive, you have a bad temper, and the key is that the performance is far inferior to that of Xinghai Technology. Only fools will buy from you.
of chips.
Having lost more than 60% of its market and sales, Xiaotong has no hope of surviving.
You must know that the prices of chips sold to companies such as Xia Wei and Da Mi are very high. They are much more expensive than those sold to oneself and allies, and are more profitable, and they also come with many terms.
Without their market, only the market for themselves and their allies is left, with lower prices and less profits. It is simply not enough to support the company. By then, several giants may have to fight for this market with grinning teeth.
.
But this is not the key yet.
With its current 5-nanometer binary chip technology, the local and allied markets will be unable to withstand it sooner or later. In the end, we have to find a way to catch up with Xinghai Technology's technology.
Thinking of this, Simon also took out his phone and started to contact William, the president of Myrtle, Hector, the president of Mevida, and others. This is a major event related to the rise and fall of the entire electronic technology industry. Sufficient pressure must be exerted on the above.
Then find a way to force Xinghai Technology.
No matter what method is used, it is a technology that must be obtained from Xinghai Technology, and it is best to snatch it together with Xinghai Technology's biotechnology technology.
Their genetic weight loss technology, cancer treatment technology, and AIDS vaccine technology are all top-notch technologies in the world, and they are all sold exclusively. Xinghai Technology relied on these three technologies to start its business, and this is how it reached its current scale.
Nohua's collapse also had a lot to do with them. It is estimated that these pharmaceutical giants are very interested in joining forces.
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