Chapter 276 Short Video Is A Good Platform, But I Can't Believe The Capital Behind It (2/3)
The negotiations with the short video platform did not go smoothly because no matter how eloquent the business personnel and legal personnel they sent were, they could not impress Yang Qian.
Yang Qian has his own persistence. He believes in the value of his songs, and of course he will not choose the traffic support + copyright agency cooperation method provided by the short video platform.
Of course, the short video platform can actually reach formal copyright cooperation with Yang Qian for mutual benefit and win-win results.
But Yang Qian is really not famous now, and Qianyu Media is not a big company. It seems that it just wants a small workshop, a private studio! Therefore, the short video platform is unwilling to give them the same treatment as Zhou Weizhou and JAZ, or even
I also want to take advantage of Yang Qian’s lack of fame to obtain his music copyright or full copyright agency rights at the lowest price!
Obviously, Yang Qian was not that stupid. Qu Rongwei, who provided him with legal support, also pointed out the legal loopholes in the short video platform cooperation plan - which made the entire negotiation fall into an even more boring tug-of-war.
…
"Damumu, haven't you always disliked short video platforms? Why are you still nagging them so much? We don't like them, so why don't we just stop cooperating with them?"
Dai Yuni watched the entire meeting, but because Yang Qian was there, she basically didn't say much. She only waited for the people from the short video platform to leave before she chatted privately with Yang Qian.
For Dai Yuni, she believes that copyright cooperation depends on the personal wishes of other creators. If they are willing to sing for you, you can sing. If they are not willing to sing for you, you should do whatever you want.
Easy to say?
No matter how big a short video company is, it can't be forced to buy or sell, right?
"It's not that I don't like short video platforms. The existence of this platform is actually good for public creation and music promotion."
Yang Qian explained his thoughts to Dai Yuni.
His thoughts were actually influenced by the exchange with Tang Xinjing the day before yesterday.
In fact, most of Tang Xinjing's views are not recognized by Yang Qian, but the traffic she said is not all a bad thing. His popularity means that more people like his music and more people want to listen to it, but it makes Yang
Humble and enlightened.
Music that has little dissemination ability and can only be disseminated in a small area, or even just for self-admiration, isn't it just following the old path of opera?
Music also needs to be spread and loved by more people in order to have strong vitality!
"Didn't they say that the platform will pay the audio royalties on behalf of ordinary creators? I think this is negotiable. For fans who like my works, if they want to use my music to make video BGM, there is no problem at all.
"
But what the short video platform wants is obviously not only the authorization to use BGM, or more professionally, the right to synchronize audio and video, they also want the right to cover or even adapt Yang Qian's songs!
As mentioned earlier, the short video platform said that if Yang Qian signs a cooperation agreement with them, it will provide traffic support.
Obviously, this traffic support must be exchanged for cover rights or adaptation rights.
If the platform gives you traffic support, then you have to allow other singers on the platform to cover your songs at will, or pay a small amount of copyright fees to commercially use your songs.
This is the gameplay rule of the entire platform. For the sake of traffic, those emerging studios don’t care whether their songs will be infringed if others cover them. They just want to make quick money.
Maybe, the copyright fee from the infringement is far less than the income they get from traffic.
But Yang Qian doesn't want to earn these traffic incomes. He just wants to get his due rights in an upright manner, and cannot destroy the entire industry's ecology because of short-term interests.
"The authorization for covers and adaptations cannot be given to them. We must hold it in our hands. Those who need authorization can come to us. And even if it is the audio-visual synchronization rights mentioned by Teacher Qu, we can only sign short-term cooperation with them for two to three years.
Agreement. I can’t trust the capital parties behind them..."
Yang Qian told his girlfriend about his worries.
There have been too many bubbles catalyzed by capital. Looking at the history of the past two decades, we can see that shared bicycles and food delivery platforms are all living cases.
"Similar to the short video platform, bike sharing and food delivery are actually improving and progressing our lives and have positive significance! These companies honestly provide good services and provide good customer experience. In fact, they also
It can definitely be done very well! But now..."
Under the operation of capital, everything is aligned with scale.
Funds are obtained through financing, and then users' greedy psychology is used to carry out various platform subsidies, which gradually squeezes out the market and space of those "honest" companies!
The remaining ones are king. The user base may have been cultivated, but the cost is that a large number of shared bicycles are produced and abandoned, a large amount of unfair competition, and unsafe and unhealthy food flood the takeout platform.
When they are listed on the market and make money, they will either cash out and run away, leaving a lot of chicken feathers, or they will start to backfire on the users and partners they used to regard as family.
For example, all kinds of disguised price increases make a meal of takeout more and more expensive for everyone. For example, it backfires on merchants, who are sucked by the platform and suffer terribly. For example, they exploit takeout delivery guys, have no medical insurance, social security, and are even outsourced companies.
It seems that they are operating legally, but in fact they have taken advantage of legal loopholes and destroyed the originally relatively balanced and normal ecological environment!
"Isn't this the same for short video platforms and the current music market? The free copyright brought by platform subsidies, and the false prosperity of the music market created through big data and soft SQ. Traffic is king, which brings
But it is a deformation of musical aesthetics and the burying of truly valuable music.”
"The key is that after they go public and make enough money, they will no longer provide subsidies, but users are already used to free things. If they force music copyright owners to give users free access, will it completely destroy the entire music market?"
Yang Qian didn’t believe their conclusive statement about building a new ecology!
Paying for music and paying for knowledge, every creator can get legitimate benefits, which is a truly good ecology that can be recycled and developed!
"What we want to cooperate with is a good platform that can benefit more fans, rather than a capital side that wants to destroy the entire music market. So I still have my own insistence!"
Yang Qian and Dai Yuni laughed.
"Why do I feel that your ideas are a bit similar to my father's?"
When Dai Yuni listened to his long speech, her expression became a little weird. After finally waiting for Yang Qian to finish speaking, she couldn't help but burst into laughter.
(Comrade Lao Dai: No, we are different!)
"My dad also said before that those real estate companies that are desperately trying to expand their scale and rush to seize the second- and third-tier markets are crazy. If housing prices are rising as hard as they can, something will happen in the future."
"Then he did not join in the trouble with those companies, nor did he go public to make money. He just developed in a down-to-earth manner. And then you see, many real estate companies are no longer viable, but our company is still doing well!"
Dai Yuni didn't know that her father actually had to bear a lot of pressure, and she didn't know how difficult it was to manage a company. She only knew that Runyuan Real Estate could achieve its current stable development through meals with her father occasionally and through a few words from her father.
, all rely on his father’s accurate decision-making.
"I can't compare with Uncle Dai in this regard. I can't imitate Uncle Dai's foresight. I just don't trust those technology companies that have a deep background in asset operations."
Yang Qian scratched his head and smiled sheepishly to his girlfriend.
"It doesn't matter. When you come to Magic City in the future, you can ask your future father-in-law for advice!"
Dai Yuni said with a smile.
(Comrade Lao Dai: Can you tell me about the forty-meter-long sword?)
"But you don't have to put too much pressure on yourself. If they agree to our conditions, then cooperate. If they don't agree, we don't have to cooperate with them, right? You write songs, sing well, and do what we can.
, happiness is the most important thing!”
Dai Yuni was vaguely aware that in recent times, Damu Mu didn't seem to enjoy his music as relaxedly and happily as before. He seemed to be burdened with some mission and was preoccupied with things.
Of course, she didn't know that her father had given Yang Qian a lot of tests. She just thought that Yang Qian was thinking too much about the revival of the Chinese music scene and had to bear too much pressure. She was worried and distressed for her boyfriend.
"Well, I know, so I'll leave the discussion with the short video platform to Sister Wu and Teacher Qu!"
Yang Qian felt warm in his heart after hearing this, nodded to Dai Yuni, and said gently.
It doesn't matter if it is left to Wu Lan and Qu (qu, second tone) Rongwei. After all, their copyright litigation plan has been formulated long ago, and the conditions for negotiation with the short video platform have also been agreed upon.
Qu Rongwei has his professional team of lawyers to help Yang Qian handle this, so there is no need for him to waste time and energy getting involved.
Yang Qian himself is actually quite busy. After he returned to Yangcheng, he had to go to the Xianhai Conservatory of Music every week to listen to the teacher's lectures, arrange music with the teacher, record songs, and practice the twenty-something songs that were newly unlocked after the fan meeting.