Chapter 475 If you want to change the status quo, you must have the right to speak (1+2/3 monthly ticket)
Yang Yan wanted to do a more advanced and realistic concert live broadcast, but Yang Qian's first reaction was actually that he disagreed.
In his view, the changes brought about by technology have had a particularly severe impact on the music industry. For example, online piracy more than 20 years ago directly destroyed the record market, changed the survival model of singers, and made music
Become impetuous and no longer simple!
This influence cannot be eliminated to this day, and has even directly or indirectly led to the current slump in the Chinese music scene.
In addition, Yang Qian also had some inner thoughts when he wanted to refuse.
Just like the reason why many platforms invite him to open an account and occasionally post videos or do live broadcasts, he doesn't agree. Yang Qian's singing in the live broadcasts has no difference from the effect of practicing singing on his own. They are all singing the same song.
Only a little training value can be accumulated!
It can be said that there are tens of millions of viewers online, but they are not as good as a hundred viewers offline!
Similarly, Yang Qian would rather hold more concerts and participate in more large-scale music festivals than live broadcast on the Internet, let alone such a laborious and thankless task as live broadcasting of concerts.
It is worth mentioning that Yang Qian actually had doubts about the issue of online viewers not being "counted" from the beginning.
If you are worried about the sound card bonus online and the impact of sound modification, then Yang Qian sings completely for real. In some large-scale parties, there is no online audience bonus. All the training points he obtains are
From offline audiences.
At one time, Yang Qian thought that he had not reached the value that triggered the online audience bonus?
It's like when he sang offline, the hidden buff (gain) from the audience started to be triggered only when the number of people reached one hundred!
Could it be because the TV audience is not large enough? Does it have to reach several million or tens of millions to be counted?
But that’s really not the case. He has participated in several live TV broadcasts, such as CCTV’s Greater Bay Area Mid-Autumn Festival Gala and the live broadcast of the finals of “The Voice of Chinese”!
These shows definitely exceeded one million, and even reached tens of millions of viewers, but in the end there was still no movement at all!
We can't wait until Yang Qian and Dai Yuni appear on the Spring Festival Gala, with hundreds of millions of viewers across the country watching, before we start settling the bill, right?
Compared with the gain of offline audiences, the algorithm requirements for online audiences are a bit too demanding.
Therefore, Yang Qian already felt that it might really not like the online audience.
But think about it carefully, there is no reason!
The system belongs to black technology, which is relatively advanced. It itself has surpassed the technological level of the Internet for who knows how many years. Isn’t it that it doesn’t recognize the online audience?
Is it possible that in the era when the system appeared, people on earth could still be addicted to the Internet and still go out to watch concerts every day?
There must be some details that I have overlooked!
In any case, Yang Qian really can't get more training value from the online audience now. He is still looking forward to holding more large-scale concerts in the future, singing happily with his fans, and growing up happily!
Therefore, he was not too interested in his cousin Yang Yan's idea.
Of course, he couldn't tell his own reasons, he could only talk about more objective reasons.
"Although the concept of the Metaverse is very good, in fact many music festivals and concerts have many meanings, not just music. Take the Cherry Music Festival we participated in Sanyin last year as an example.
The boss of Moxing Music told us that the music festival is also a very good tourism promotion activity for the local area. On average, each event can bring more than 500 million consumption impact to the local area, including transportation."
"Not only for music festivals, but also for theaters and cinemas, it can not only bring us a close viewing experience, but also bring improvements to social entertainment, food consumption, etc. to the entire shopping mall and nearby areas.
Brother Zi, if you want to make a more realistic live broadcast, so that everyone can watch concerts or other performances at home, it will definitely have a huge impact on these industries. I don’t think this will be good.
?”
Yang Qian put it more tactfully. He was worried that it would affect the lives of more people and indirectly lead to social unrest. The government would definitely not agree!
"In addition, the development of technology is sometimes a double-edged sword. Although everyone's awareness of copyright protection is increasing, there are still many video bloggers on the Internet who infringe and cover other people's songs, gain profits and escape punishment. If we still
Lowering the threshold for concerts and allowing many people to sing other people's songs casually with the help of equipment, such as sound cards, tuning, lip-synching and other technologies, will it further compress the survival of musicians who are truly serious about making music?
space?"
The objective reasons mentioned by Yang Qian are what he is more concerned about and worried about.
In fact, the training value he seeks for himself is really nothing compared with these factors that are vital to the life and death of the industry!
Fortunately, Yang Yan and Lei Zhentian are not unscrupulous businessmen, they are entrepreneurs with conscience.
After Yang Qian finished speaking, Yang Yan and Lei Zhentian both began to think deeply.
"What you said makes sense, but I think we should change our perspective to think about the issues you mentioned."
Yang Yan spoke first.
"First of all, the development of technology should not be regarded as a scourge. What is changing in the world is people's hearts, not technology. Take the infringement incidents on video websites and short video platforms you are talking about now. We must realize that video websites,
The emergence of short videos is actually of positive significance. It has enriched our lives, brought about changes in many industries, changed the fate of many people, and allowed some people who had not had the opportunity to show their talents before to gain more opportunities.
So many opportunities!”
In this regard, Yang Qian admitted that whether it is a short video platform or a video or live broadcast platform such as Xiaobo Station, it does provide many people with an opportunity to show themselves.
Because everyone's hobbies are different, even a minor instrument like the suona can find a lot of supporters on a large national platform, which also gives these folk arts a chance to flourish!
Even Yang Qian himself actually came to the stage indirectly through these platforms.
And the children of Jincheng Middle School Bowen School, who he, Dai Yuni, Yang Shihan and others have been teaching and supporting, have also gained recognition because of the live broadcast platform of Xiaopo Station, which has spread their relatively immature voices throughout the country.
"In fact, the problem of infringement can be solved technically, but why do these platforms not deal with it, but just skirt around it and silently condone these behaviors? In fact, it has something to do with interests. These companies want more traffic and want to
For the sake of greater interests, they turned a blind eye and even facilitated these infringements."
"It is undeniable that technology is constantly developing, including the metaverse, and it will definitely become a major trend in the future such as the Internet, mobile Internet, and short videos. You cannot stop the development of the times, nor can the development of the times.
The reversal is just like physical records. No matter how nostalgic we are now, people still listen to music through mobile phones or our smart speakers and other devices. It is impossible to return to the previous era of physical records."
Yang Yan spoke very rationally. Even though Yang Qian was a very emotional person, he could not deny that what his cousin said was reality.
Physical records now appear in everyone's collections as a nostalgic form at most. The same goes for Yang Qian. He often doesn't have time to quietly enjoy a CD from the past. He listens to music more through
Mobile phone and headphones to complete.
"As you said, technology is a double-edged sword. If you don't want it to hurt you, then you have to grasp it yourself, make good use of it more proactively, and formulate good rules. The same is true for music copyright.
Records can no longer be sold, but now there are digital albums that can be sold. The unit price of digital albums is not high. If the sales volume increases, it can also bring considerable income to musicians, don't you think?"
"Just like we are a Xiaoai company, as long as we are number one in the industry and quality becomes the benchmark in the industry, then we can have a say in formulating rules for art that has been severely infringed by piracy in the past, such as wallpapers and subtitles.
Authors can also earn generous income through our platform! At the same time, we
It can also drive the development of the entire industry, because when they infringe upon copyright infringement and do not bring benefits to art authors, all art authors come to our platform. At the same time, we will help our authors protect their rights, forcing them to pay attention to copyright.
, protects the ecological environment of the entire industry, and at the same time cultivates users’ payment habits.”
"The same goes for music copyright protection. If you want the environment of the entire industry to improve, then you have to get the right to speak, or get support from the state, or you are a benchmark in the industry and can formulate rules on behalf of the industry!
In general, it is better to rely on oneself than to blame others. If you want the entire industry to develop well and form positive feedback, you cannot just immerse yourself in making music, but you must also actively and bravely participate in this change!"
Yang Yan's words made Yang Qian and Dai Yuni not only think deeply, but also look at each other in surprise.
Because about grasping the right to speak, Yang Qian and Dai Yuni had already heard it once from Comrade Lao Dai.
Dai Zhenhong also means the same thing. He thinks Yang Qian's ideal of revitalizing the Chinese music scene is silly and naive. It's not that it can't be done, but it's very difficult! If he wants to change the current situation, all Yang Qian can do is to get the right to speak.
!
The only difference is that Dai Zhenhong and Yang Yan have different focuses.
Dai Zhenhong hopes that Yang Qian can make achievements that no one can ignore in the Chinese music world and even the entertainment industry, and then through official channels, such as Tang Deyi or Ouyang Xiaoqing's mother Zhang Fangting, become a person with status and status.
people, thus gaining the right to speak in the industry.
Of course, this process also requires the continuous unity of all forces that can be united in order to promote the reform of the entire industry.
Yang Yan believes that to gain the right to speak, he needs to be number one in the industry and become a benchmark in the industry, which will naturally lead to him becoming a rule maker.
Who said it right?
In other words, these two paths are both difficult, but feasible?
While Yang Qian was deep in thought, Lei Zhentian, who had also been thinking about the "disadvantages" mentioned by Yang Qian just now, also spoke.
"Yang Qian, I think the concerns you mentioned are reasonable. When we develop the metaverse, we must also consider its impact on society and our country. No matter what we do, we will definitely not stand on the side of the people and the country.
On the opposite side!”
Lei Zhentian is responsible for external affairs. Although he still has a sharp edge, he is still relatively tactful in dealing with some worldly matters. He first affirmed Yang Qian's views and then put forward his own opinions.
"However, I think the Metaverse concert idea we discussed today cannot be regarded as a substitute for real concerts. Its emergence may affect the number of real concerts to some extent, but more importantly
More than that, it should actually be complementary to actual concerts, a complementary relationship! Yuanverse concerts can complement some groups that real concerts cannot involve, such as second- and third-tier cities, towns and rural areas, and even some
There is a gap in the market for audiences who live in big cities but can’t make it to the venue!”
"In other words, our new form of live broadcast will exist, and real-life concerts will also exist, similar to the current short video platform. Our overall purpose is to meet the spiritual and cultural needs of a broader group of people.
Expanding this market will allow more people to like music and watch music performances, and it will also allow our musicians to earn more performance income!"
When Yang Yan heard what Lei Zhentian said, he also added a solution he had just thought of.
"What you just said, Yang Qian, is that our impact on shopping malls, stadiums, and local tourism will indeed be a relatively big social problem. But if I think about it carefully, our idea of a metaverse performance may not necessarily be completely consistent with shopping malls.
There is a conflicting relationship. Although our terminal design for individual users should be as small and easy to use as possible, collecting information from performers and presenting it to the audience still requires a relatively large space, as well as very professional stages and equipment.
.”
"For example, Yang Qian, if you want to hold a virtual Yuanverse concert, it is impossible to record it at home. That way the effect presented to the audience will not be good. Then you will need to use professional concert venues, and we will launch it in the future.
Related collection and presentation equipment! Even if our later technology allows, you can hold a Metaverse concert at the same time as a real concert. The interweaving of reality and virtuality is the real Metaverse!"
Yang Yan said.
"Yes, we also have a cooperative relationship with the venue. We don't build the venue. We provide equipment and technology, and provide a viewing platform for the Yuanverse concert. The venue is the venue. They are responsible for the investment. We work with all venues and brokerage companies.
It’s a partnership!”
Lei Zhentian patted his thigh and said excitedly.
Having said this, Yang Qian gradually understood that his cousin really wanted to do well in the entertainment industry and to be a platform for mutual benefit and win-win for everyone.
And they are right to say that they cannot try to prevent these destined futures from coming. Even if Xiaoai Company does not do it, other companies will do it in the future.
In this case, instead of letting other companies make the entire industry a mess and denying musicians a way to survive, it is better for them to do this well themselves, and at the same time formulate strict copyright review rules and strict live singing performance rules.
Through technical means, we protect the legitimate interests of musicians and at the same time weigh the interests of all parties, so that music can bloom and the Chinese music scene will naturally flourish again!
Yang Qian hopes to see this scene happen, and is willing to do his best for this goal. Even if he may not gain much training value through the Yuanverse concert, it is worth it!
However, there is still a problem now.
"Brother Lei, Brother Yan Zi, I understand what you said, but I have a question. If you find me for this project, can I play any role in it?"