Although the public opinion turmoil during the National Day seems to have been negative and positive, which can be said to have offset the impact on Yang Qian and Dai Yuni, it cannot be said that those impacts have been completely offset!
For some people who only eat half of the melon, they may have only heard the bad gossip about Yang Qian and Dai Yuni from other people's mouths, and then this impression has been deeply ingrained in their minds.
Next time they see Yang Qian and Dai Yuni on the Spring Festival Gala, these people may blurt out: "Aren't they banned?"
Of course, the positive impact is also continuing. The praise from relevant national departments and the fermentation of word-of-mouth among netizens have not only greatly increased the sales of the music that Yang Qian and Dai Yuni have released, but also caused the data of related platforms to skyrocket.
The value of these two names is rising steadily.
Especially those manufacturers who are willing to spend crazy money on advertising, they all see the value of Yang Qian and Dai Yuni, and they also hear the appeal of netizens to let Yang Qian and Dai Yuni be their spokespersons.
Perhaps after this period of popularity, Yang Qian and Dai Yuni still cannot join the ranks of the top superstars in the mainland entertainment industry. After all, they became famous a little late, and they did not participate in various variety shows to brush their faces to maintain traffic.
But the peak popularity during this period is enough to drive manufacturers crazy!
No, Wu Lan, who wanted to take a break for herself, couldn't calm down at all. Her phone calls were bombarded on October 4th, and she had to lead some of her employees back to China early on October 5th to handle related endorsement negotiations.
Similarly, Yang Qian and Dai Yuni were not able to spend too long on their honeymoon abroad.
On October 8, Yang Qian, who was ridiculed by Dai Yuni for "having to work hard to repay his father-in-law's debts," agreed to Wu Lan's request. They hastily ended their honeymoon trip in Southeast Asia and returned to China to shoot endorsement ads.
There is no way, those crazy manufacturers give too much.
The highest single endorsement fee has exceeded 20 million, and other manufacturers have basically given over 10 million in endorsement fees!
Of course, Yang Qian and Dai Yuni have not given up on their principles. They will still strictly select endorsement vendors and strictly control the number of endorsements - they just added two additional places to the standards that had not been completely used up before.
Wu Lan is the happiest person.
Because Qianyu Media has been poor for two years, it can finally live a good life counting money until it hurts.
She negotiated a total of seven new endorsements for Yang Qian and Dai Yuni, three for Yang Qian, three for Dai Yuni, and one was a crazy offer of 16 million a year for a total of 32 million.
A domestic luxury brand jointly endorsed by Yang Qian and Dai Yuni.
Seven new endorsements, plus the old endorsements expiring at the end of this year, they only renewed the contract with Xiaoai Company, which is the last eight endorsements.
Yang Qian only has five endorsements to his name. Compared with most celebrities, this number still does not reach the passing mark.
Of course, looking at the total amount of endorsement fees, Yang Qian’s endorsement income this year is as high as 75 million, and Dai Yuni’s is as high as 52 million. This number is still quite exaggerated.
If you add in their various copyright income, record sales income, income from concerts and appearance fees, etc., even if the total annual income (including tax) is not up to Liu Guowei's 300 million, it should be closer to 200 million.
It's still possible!
"It's really hard to make music, it's not as good as making more money overnight through endorsements..."
Yang Qian and Dai Yuni returned to the company. He got the contract that Wu Lan negotiated with all his strength. After looking at it for a few times, he couldn't help but laugh at himself.
"You can't think like this. The increase in endorsement income will not affect your music making. The endorsement cooperation we are talking about is based on the premise that it will not affect your music making. There are not many brand platform requirements, and there are no demands for brands at any time.
The requirements of publicity will not interfere with your music production in terms of time. The increase in income will only serve your music better and allow you to display your talents without any worries."
Wu Lan analyzed it for him.
Yes, when Wu Lan talks about these endorsements, she also tries her best to select some far-sighted manufacturers.
Since you are here because of the reputation of Teacher Yang and Dai Yuni among the people, you should also support Yang Qian and Dai Yuni’s efforts in music. The better they sing and the more popular they are, then the endorsement value they give to manufacturers
There will be more feedback.
Fortunately, Qianyu Media is now a seller's market, so Wu Lan can choose as much as she wants and make bold offers.
Don’t be too happy being a broker like this!
...
In addition to their commercial work, Yang Qian and Dai Yuni, who returned to Shanghai, also accepted interviews from their old friend Wang Panpan.
It is worth mentioning that Wang Panpan's current working relationship has been transferred from the original CCTV headquarters to the newly established "CCTV" department just two years ago.
To outsiders, there seems to be no change, because the office of "CCTV" is also in Big Pants, and Wang Panpan doesn't mean that if she goes to "CCTV", she won't appear in some programs on the CCTV main station. She is still CCTV.
The host of this year's Spring Festival Gala will still appear as the sideline host.
"But there are actually changes. For example, my current job is mainly to film my own program, "The Shining Boy", and the "Youth Style" we are recording now (Note 1). These are all 'CCTV'
The new variety show model we are actively creating is also called 'micro-variety show'."
Before officially starting the recording, Wang Panpan introduced them to his current work.
Indeed, as young people's interest in watching TV continues to decrease, CCTV's traditional TV field has also been impacted. In order to maintain its status as the big brother, it is also actively seeking changes.
For example, introducing more new hosts with national credentials like Wang Panpan, actively cooperating with outstanding young idols, proactively guiding these young artists to put them on the right development path, and catering to the needs of young audiences,
Shoot and edit more short videos, short news, micro variety shows, etc.
A giant like CCTV is making efforts in the short video field, and the energy it shows is quite impressive!
The emergence of young hosts such as Wang Panpan, Zhang Yang, Tiejia Feixuan, etc. who are sought after by the audience because of their appearance and loved by the audience because of their talent (Note 2), has changed to a certain extent that in the past few years, social platforms only pursued flashy celebrities.
The exaggerated style of idols.
In the process of actively integrating into the new era, it is estimated that only big brothers like CCTV can correctly guide the bad social trends, and do a good job!
It is precisely because Yang Qian recognizes what CCTV, Wang Panpan and the others are doing that he is willing to accept an exclusive interview with Wang Panpan's "Youth Style".
However, micro-variety shows are characterized by brisk rhythm, short and concise recordings, and recording scenes that are too detailed obviously do not meet the needs of the audience.
Therefore, Wang Panpan and the filming team also came to the newlywed home of Yang Qian and Dai Yuni, preparing to shoot the daily life of Yang Qian and Dai Yuni. Through these exchanges based on daily background, the audience can better understand the lives of these two "high-quality idols"
Personality characteristics and living habits.
The more real it is, the more it will be loved by the audience!
(Note 1: "Youth Style" is the name of a micro variety show made up by Xiaohan himself.)
(Note 2: Xiaohan knows that sister Zhangyang, who always has smiling eyes, is from a new agency.)