Lu Beifeng walked up to the podium from the steps on one side with a calm and confident step, glanced at the venue, and bowed politely in front of everyone.
"First of all, thank you for your busy schedule and being able to give me Lu Beifeng's face by participating in this research meeting sponsored by Tianxing Real Estate. As the organizer, I sincerely thank you for coming..."
As soon as these words came out, many people who were familiar with Lu Beifeng's character trembled in their hearts. When did the Lu Beifeng they knew become so polite, arrogant and arrogant? That was his proper character.
People's eyes subconsciously turned to the person in the middle of the first row.
Was it because he was there, or was it because someone big was coming later, so he was polite first and then attacked?
They hoped it would be the former. At any rate, Lu Beifeng would be able to use the weapon as a weapon. It would also be best if the relationship between the two of them was not as close as the outside world said.
But the next moment, Boss Lu told them in words that his politeness and humility were very valuable.
If you can afford it, you have to pay the price.
"I wonder if you have noticed that the domestic economy is getting better and better now. The original expectation of catching up with Britain and surpassing the United States day by day is no longer empty talk."
"Both the soft and hard capabilities have been greatly improved in recent years, but the transaction volume in the domestic property market has been lower year by year."
"Putting down roots, settling down and establishing a family are the simple wishes of the people of our country since ancient times."
"Why exactly? As the economy gets better and better, living standards get higher and higher, but there is more and more negative energy in the culture of ruin and mourning."
"Everyone here is the person in charge of a well-known real estate brand in China. I don't need to say anything about specific data such as transaction volume. You will know it better than me."
"I'm not saying that after the real estate fund incident happened, but before that, the transaction volume in the property market was getting lower and lower."
Lu Beifeng walked back and forth on the podium, leaving a short period of silence for everyone to think.
After a while, a faint smile appeared on his face, and he whispered softly: "Is there a possibility, I mean maybe, that the house price is too expensive."
“It’s so expensive that most people can’t afford it.”
"The reason why people work hard and struggle is because they see hope in their eyes."
"When no matter how hard they try, there is no result and no hope is seen, giving up naturally becomes their best choice."
"We are a private enterprise and we must consider our interests and employees."
"When interests continue to decline, we need to brainstorm and work together to find a solution."
"This is also the purpose of Tianxing Real Estate launching this research meeting."
Lu Beifeng's starting point is very tricky. He seems to be thinking from the perspective of real estate developers and colleagues, and considering the collective interests.
But in fact, real estate companies that are truly profit-seeking never think that much, let alone whether housing prices are expensive.
Trading volume continues to decline,
It shows that the house is still too cheap.
Even though it seems that house prices have plummeted after repeated attempts, in fact there is a price but no market.
Selling at a low price or even at a halved price, and then at a halved price, is something they cannot accept.
This is like the financial market. When a stock originally worth a hundred yuan drops to only thirty yuan or fifty yuan, it seriously exceeds their psychological expectations.
Once the principal loss exceeds 50%, they will also choose to lose money.
It’s true that if you sell, you’ll get money, but if you don’t sell, it’ll just be a loss on paper, and there’s still room for a rebound.
In their view,
The property market is no better than the stock market,
There is no risk of delisting.
As long as you don’t sell it, I won’t sell it,
Sooner or later, house prices will rise back up.
Or they may deliberately push up housing prices against the trend, so the transaction volume will decrease, but the quality will increase.
This is also what domestic real estate developers have been doing for the past decade or so.
If the quantity is small, then rely on quality to win.
House prices must not fall, nor will they fall, let alone sell them at a low price.
This is how the famous milk pouring incident of the Great Depression happened.
Because high housing prices represent high production values, it means obtaining higher amounts of bank loans. After obtaining loans, you can obtain land and build new buildings, which continues to push up housing prices and maintain false prosperity.
Capital is a good thing,
Everything can be capitalized.
It enters a vicious cycle over and over again, when the property market becomes a capital game of beating drums and passing flowers around.
Once the bubble bursts, the sellers will be those buyers who are lost in the prosperity or have urgent needs.
They have to put in the fruits of decades of hard work to sell out this capital game.
The venue fell into an eerie silence.
The problem is this, and the principle is indeed this.
But no one is willing to solve it, and they have never even thought about solving it.
This is not the result of a single real estate company, but the result of the promotion of the entire real estate industry, including the government.
Such is the general trend,
Who can buck the trend?
Zhou Guoxiong arranged his sleeves, pressed the button on the seat pan, and took out the built-in microphone.
Now it's time for him, Lao Zhou, to perform.
His arrival was to prevent this situation from happening and to prevent Lu Beifeng from facing a one-man show with no one responding.
Facing a monster of this size in the property market, Lu Beifeng could not suppress it by himself.
Just like a cross talk, if you are funny, you need to follow.
He had offended his colleagues so many times for Zhou Chongming, so it didn't matter if he offended him once.
Zhou Guoxiong said in a deep voice: "Mr. Lu, how do you plan to solve this industry dilemma?"
Lao Wang looked sideways and sighed secretly.
As a representative of the establishment businessmen in the real estate industry, it is not without reason that he had a back-and-forth fight with Zhou Guoxiong, a reckless man.
Several times, as long as he is determined, Wanda Group can crush Shengshi Group in all aspects.
But he gave up on them all, there were too many things to consider and worry about.
He cannot have the courage to risk everything like Zhou Guoxiong.
As long as Lu Beifeng's plan succeeds, Shengshi Group is very likely to become the biggest beneficiary of this incident.
Tianxing Real Estate, the predecessor of Hengtai Real Estate, was not within the scope of his consideration.
Because a real estate industry research meeting was established, even that person came to participate in the meeting in person.
It is enough to show that after the plan is successful.
Both Tianxing Real Estate and Lu Beifeng will transcend the industry and become independent entities, not considered peers.
Lu Beifeng looked at Zhou Guoxiong with a hint of gratitude and said softly: "It is inevitable to lower prices and follow the market."
One word stirs up a thousand waves,
The silent majority is excited.
They didn't speak up before, partly because the words were slight, and partly because their interests hadn't been touched yet, so it didn't matter if they were looked down upon, and they were happy to be at ease.
But it's different now. Lu Beifeng's suggestion to lower prices has touched their core interests.
They were like female beasts protecting their calves, staring fiercely at Lu Beifeng, wanting to tear him to pieces.
Damn his reputation and power.
Anyone who dares to touch their interests will be killed by the King of Heaven.
The rise and fall can be seen by taking history as a guide.
The milk pouring incident in the beautiful country can be said to be the most vivid and successful example, and is regarded as a capital treasure by countless people.
Ordinary people only see the waste of milk and the ugly face of capital.
But as capital, they saw that the companies that had survived after the economic crisis seemed to have been reborn and were heading towards great prosperity.
For ordinary people, it is an absolute loss, but for enterprises, there are both risks and opportunities.
The total amount of wealth remains unchanged, and wealth will not disappear out of thin air.
During the economic crisis, if someone is losing money, it means someone is making a lot of money.
As long as they outlast their peers, they can occupy other people's markets and strengthen themselves to survive the crisis.
Pouring milk is just a normal loss.
Capital can accept losses, but it is not allowed to be given away in vain.
Just because they are capital.
The price reduction that Lu Beifeng said is more and more equivalent to giving for free.
It also turns their paper losses into actual losses.
This is something they cannot and cannot accept.
Lu Beifeng's smile did not diminish, and he scanned the faces of the people in the audience, as if he had expected this to happen.