What is the effect of a Chinese star starring in a Hollywood movie? Now we have the answer. As Wang Chengcheng's report came back, the "Beijing Daily" worked overtime overnight and reported the news on the front page.
Note that this is not the headline of the entertainment section, but the headline of the entire newspaper. But compared with this breaking news, the headline is nothing at all.
At first, netizens couldn't believe it, thinking it was the "Beijing Daily" spreading false news, but as more and more news came back, the news completely exploded.
What kind of movie is "Crackling Drummer"? Why did Lee Hyuk become the leading actor in this movie? There are too many questions in all of this.
Not long after the news report came out, related terms had already appeared on the hot search list. Fans cheered and couldn't wait to pin the name of international superstar on Li Hyuk. This is a routine operation these days.
The several domestic brands Li Hyuk endorses are also very happy. The influence of the endorsement stars has increased, and the benefits to brand promotion are self-evident. Among them, Yili Group is the most active. Li Hyuk serves as the spokesperson for its cosmetics brand Guan Xia. Last year
The trip to Hollywood was facilitated by the company. I didn’t expect it to have such a big impact.
The company's top management was overjoyed and quickly arranged for the public relations department to increase publicity efforts. So with the efforts of many parties, the trailer of "Explosive Drummer" was launched on all major platforms.
"Report, Li Jiajun came to check in..."
"Punch in and add 1..., this trailer looks so popular!"
"Brother is so handsome, brother, I want to give birth to a monkey for you!"
"Go away, brother is mine, but he is so good, he can even play the drums."
"Wow, this bald teacher is so fierce, look at his expression."
"I'm really looking forward to this film. I wonder if it can be imported into the mainland?"
"Hey guys, I saw this movie at the Sundance Film Festival."
"How to say?"
"Let me tell you this, the movie is beyond imagination. I have always had doubts about Li Hyuk's acting skills. After this movie, I admit that he is an actor and does not rely on his face to make a living."
"When someone said this above, I want to see it even more. Are there any resources?"
"What kind of resources do we need? This kind of good movie needs to be supported in movie theaters."
"Stop talking, just buy a plane ticket and go to North America, the Sundance Film Festival, right? I'm coming."
"I envy the rich bosses. Like us, we can only wait for the domestic introduction date of the movie."
The internet has been buzzing with news and trailers. In the past few months, Li Hyuk has been ranked fifth and sixth in all major rankings. This time, he has successfully reached the top of the most influential Weibo super chat list.
On the list, Li He was even more popular than the second-place Pond Master by a generation with more than 60 million.
Gusi
If there is popularity and traffic, there is a way to monetize it. Although Li Hyukren is still filming on the crew, interested parties such as his team and brand have begun to take action, and more inside information has gradually been revealed.
For example, Li Hyuk and Damien Chazelle, the director of "Cracking Drummer", met in a bar in Australia. The two also discussed the plot of the movie, and Da Mi Mi was also present. In fact, Li Hyuk and Damien Chazelle
Zelei only had a quick chat at the bar and didn't mention the movie at all.
For another example, it was precisely because of his outstanding performance in "Breaking Drummer" that Lee Hyuk was appreciated by Director Nolan and was able to star in Nolan's new film "Interstellar". In fact, Lee Hyuk was recommended by Warner's distribution department, but for the audition
Not bad, Li Hyuk-jin may not be able to star in it.
But netizens don't care. They just like to see this kind of news. Half-truth and half-false are mixed together, making it difficult for people to distinguish, so they don't doubt the authenticity of the news.
Warner Pictures, the distributor, is not a fool. It has long understood Li Hyuk's appeal in the Chinese market. On the one hand, it actively communicated to ensure that the film could be introduced, and on the other hand, it stepped up the release of peripheral materials. There are more stories behind the scenes of "The Explosive Drummer" and the production of specials.
They are constantly promoted on the Chinese Internet.
It can be said that Warner's move is quite correct. Ignoring other regions, in the Chinese market alone, Li He's performance last year was enough for Warner Pictures to invest more resources. More investment, higher output
, giving and receiving, have always been like this.
The promotional information effect of launching these peripheral materials is self-evident. Among the special productions, a segment where Lee Hyuk practices drums before filming has received a very high number of clicks on video websites.
It can be seen in the video that Li Hyuk even broke out blisters while playing the drums, and then broke the blisters, and even practiced until his hands bleed. His professionalism is touching.
Liu Tianwang once said that I don’t know since when, punctuality has become the standard for professionalism. Isn’t punctuality what an actor should do? Punctuality is indeed the basic quality of an actor, not just an actor, but a basic quality of anyone.
But the young actors of the new era don't seem to care about this. The crew said that filming will start at 9 o'clock, and all the actors will be on the set at 12 o'clock. The excellent qualities of the previous generation of actors seem to have been completely lost in this era. If you are on time
, people might even laugh at you.
Why work so hard? You don't get a salary increase, just hang around and rely on your fame to get paid, and then go on variety shows to make money, a perfect cycle.
In this era of impetuousness, a young actor who is incompatible with the times has unexpectedly appeared. He is only twenty-two years old and already has two movie stars in his hands. His name is Li Hyuk, and he is the top idol among all young actors.
Fresh meat learned a lesson.
Of course, whether people are willing to learn is another matter...
However, Li He's dedicated behavior has won the favor of the majority of passers-by and netizens. It is like a flower in a heap of weeds, so dazzling and eye-catching.
In the past, Li Hyuk's unusual behavior might have been suppressed by the big guys in the industry, or boycotted by other celebrities, but in the era of capital entering the market, everything is focused on money. Now capital can make the most money.
Who is the star? There is no doubt that it is Li Hyuk.
So after a wave of public opinion bombardment, it was followed by invitations from various movies and TV series, as well as endorsement invitations from various major international brands.
Unfortunately, except for the time when he first debuted, Lee Hyuk was a young actor with no choice. After he became famous, he became very picky about film and television projects. There are only two criteria for Lee Hyuk to accept movies, one is that he can win awards, and the other is that he is not very good.
A bad but profitable movie.
Although Guo Xiaosi's "Little Times" made money, it was too bad, so Li He didn't accept it. Although the script of Xiao Yanzi's "Youth" was of average quality, it made money, so Li He accepted it. The difference
It's really hard for ordinary people to control it.
As time went by, more news about "Breaking Drummer" came from North America. The film successfully won the Jury Prize and became an instant hit. According to Warner's strategy, it will go to more film festivals and continue
Promotional video.
So much hot news continued to push Li Hyuk's popularity to the top. At this time, Li Hyuk, who had not appeared in front of the media for a long time, accepted an interview with "Beijing Daily" and talked about his journey to Hollywood.