Any film or television drama has an element of advertising placement, including costume dramas. However, how to place advertising in a way that makes the audience less disgusted is a science.
It’s okay to say that advertisements for TV dramas can bring a lot of revenue to TV stations by playing advertisements at the beginning and end of the credits. This is even the profit point of many video websites. But advertising in movies is not that simple. Except for the first ten seconds of the movie,
Apart from 1-minute advertisements, the only soft advertisements are embedded in the videos.
Of course, it is impossible to say that the movie is paused in the middle of the screening and then an advertisement is played. Not only will it affect the movie-watching experience, the theater will be flooded with angry fans' saliva. After all, movie fans don't spend money to go to the theater to watch advertisements.
In this regard, this year's "Transformers 4: Age of Extinction" is definitely a negative example. In addition to the vulgar plot, the advertisements in the film also deeply disgusted the audience. Jid, Zhou Heiya, etc. are already advertisements for the sake of advertisement. Although
The film studio recouped most of its investment through advertising, but it ruined the reputation of the audience. The original film was not very good except for the special effects, but now it is even worse.
Therefore, the product placement in "Want to See You" is very careful and must conform to the overall artistic design of the film. This is necessary because the film involves two time and space, and it is impossible for a product in 2014 to appear in 1998. Fortunately, in the city
Fashion drama advertisements are very easy to place, and soon some trendy clothing brands, eyewear manufacturers, car brands, etc. came to visit.
After negotiations with the commercial department, "Want to See You" received an income of more than 10 million from Guanggao. Even before the filming of the film started, one-ninth of the cost was recouped. This part does not need to be shared with the theaters. It is completely invested directly by the production company.
income.
In fact, box office is only the main part of a film's revenue. Some films even cannot make money from the box office, so they need other derivative income such as advertising, copyrights, etc. to create profits.
Some people may ask, what about the income of theaters? After all, the ticket price of a movie is not much higher, and there seems to be little money left when it comes to theater operating space rental and other costs, and there is even a risk of losing money.
People who ask this must not understand that the majority of theater revenue is from movie tickets. The majority is from peripheral products, such as drinks, snacks, and claw machines. These are the sources of profit for theaters.
Of course, movie box office is also very important, because a high box office means a high number of people watching the movie, which means a large flow of people, and peripheral products will sell better when there are more people. These are not industry secrets, and those who are serious about it will pay attention.
The same is true in the traffic industry. Because there are more fans, it will be easier to sell products based on these traffic. As long as there is a market, there will be people doing it. So many people hate traffic, but they can't get rid of it. The reason is
Therefore, the difference is whether it can guide this market in a healthy way. Don't let the traffic take detours.
Unfortunately, judging from the current situation, the route of the traffic market has obviously become curved, and it will become increasingly curved.
But these are all things that the higher-ups have to worry about. Li Hyuk is just an ordinary star actor and can't change anything. He can only do his best.
After finishing the promotion of "See You Again", the crew of "Want to See You" officially announced the cast members. Li Hyuk plays the male lead Li Ziwei/Wang Quan Sheng, and Da Mi Mi plays Huang Yuxuan/Chen Yunru. After a fierce competition, Li Xian successfully won the
The role of the second male lead, Mo Junjie. As for another challenging role, at Lao Hu’s strong request, the crew decided after a simple audition that Lao Hu would play Xie Zongru/Xie Zhiqi.
Lao Hu is a grateful person, because his old club never left him during his difficult times, so Lao Hu, who became popular again after his comeback, still did not abandon his old club Tang Ren. But Tang Ren is a good hand in producing fairy tales and ancient puppet dramas.
The resources in the film field are endless, so Lao Hu has always wanted to develop in the film industry, but he has no way out and has not acted in any good movies so far.
Even in "Nirvana in Fire", Shanying came to the door, otherwise Lao Hu would not have had the opportunity to play Mei Changsu. In fact, director Kong Sheng initially wanted to invite Li He to play Mei Changsu, but another director Li Xue
I liked Lao Hu even more. In addition, Lao Hu’s experience was so similar to that of Mei Changsu. After several weighings, producer Hou Hongliang decided to let Lao Hu play the role.
Lao Hu has no desire for TV dramas anymore, and now he is looking forward to movies, so he went to Li Hyuk and asked his good friends to help. Even though the character he played was a bit perverted and tended to be a villain, Lao Hu was still
Accepted without hesitation.
The rest of the role of Yun Ru's mother was taken by Liu Jie. She had starred in the generation drama "The Temptation of Going Home" and was considered an experienced actor with excellent acting skills. As for Yun Ru's uncle, Li He used his connections to let Chen Jianbin play this role.
There is no need to worry about his acting skills as this character doesn't have many roles.
Another more important supporting role was taken by Zhu Yilong. Although he was born in 1988, it would be a bit too big to play a high school student. Fortunately, he is now tender-faced and green, so he does not violate the rules when acting. The other small roles are played by different families.
It's time for the cake to be a favor. In this aspect, except for the final check, the two directors did not have too much power.
In fact, new directors have very little say. Fortunately, Wen Muye and Lu Yang have the full support of Li He and Da Mi Mi, so they don't have to focus on the crew's personnel struggles and can concentrate on making the movie.
But what worries her the most now is Da Mi Mi. After all, her challenge this time is very difficult. From a white-collar worker in her twenties to a high school student in her seventeen or eighteen years old, the age span is quite large. Although Da Mi Mi has always stressed
My own sense of girliness, but this thing cannot be emphasized, and it also needs to be able to switch between two age spans and two different personalities and roles.
So even though Da Mi Mi practiced her acting skills hard, to be honest, she was still a little embarrassed. For the sake of the film and Da Mi Mi, Li Hyuk specially gave Da Mi Mi special training. Fortunately, Da Mi Mi’s acting aura in her early years was not lost.
, after some training, I barely reached the qualifying line, and the rest was all about performing on the spot.
Those who can perform well stably are good actors, such as Chen Daoming, Chen Bao, Guo Zhangguoli, etc. Actors who are good and bad at times are called neurotic actors, such as the famous Huang Xiaoming who is 50-50, and those who are poor at stable acting, well, there are too many people in this field.
Most of them are top actors, so I won’t list them here.
Acting skills can be acquired or brought in. Some seven- and eight-year-old children have very good acting skills. One advantage that Li He has over these actors is that when he first traveled through time, his acting skills were already fully developed...
The crew was set up and all the preliminary work was ready. Even the copyright for Wu Bai's song had been applied for. In the first three days of departure for Hangzhou, Li He took the actors to read the script.
.
The requirements of the crew are very strict. You are not allowed to ask for leave without any reason. You must be on call at any time. You must greet them in advance for any commercial activities. At the same time, everyone is required to be dedicated. It is understandable to find a substitute for martial arts dramas. After all, not everyone is a martial arts actor.
It would be too much to have a substitute for a literary drama.
Fortunately, there are no such short-sighted actors in the crew. Under the leadership of Li Hyuk and Da Mi Mi, all the actors are very honest and do not have any outrageous behavior, which makes the two directors relieved.