Major lists in the entertainment industry have always collected various statistical data. Among them, the Forbes Celebrity List and the Forbes Wealth List are the most watched lists. Since Li Hyuk was on the list, he has never fallen out of the top ten.
Last year, Li Hyuk ranked first on the celebrity list. This is the second consecutive year that he has topped the celebrity list. The wealth list rose from ninth in 2013 to sixth in 2014.
According to public data in 2014, Li Hyuk’s income from advertising endorsements and commercial performances last year reached more than 80 million, making him the number one advertising money-maker in the mainland. There are few celebrities in the country who can match his endorsement income.
he.
Among them, the cosmetics brand Guanxia endorsed takes most of the credit, because Li Hyuk gets a share of the sales. Although the share is pitifully small, Guanxia's sales were high last year. Last year, the domestic cosmetics retail market share was as high as 1,965
billion, Guanxia accounts for 3.2% of the market share, and its domestic market sales last year were as high as 6.288 billion, not to mention its overseas market share.
In addition, since most of Li Hyuk’s endorsements are domestic manufacturers, the money given by these domestic brands is very generous, and Li Hyuk also makes a lot of money.
In fact, the public has always had a misunderstanding, that is, international brands are famous, so they pay more for endorsements. In fact, this is not the case, because they are famous, although there is no shortage of spokespersons, the endorsement fees can be kept down. In contrast, in the inherent impression of China,
Product brands always have a local flavor, but there are not many celebrities who endorse them, so they pay more.
In recent years, under the influence of Li Hyuk, domestic products have also ushered in a wave of celebrity endorsements. The most important market is mobile phones. Compared with other endorsements, smartphones represent the technology industry and look relatively high-end. Li Hyuk
He also endorses the Honor series of mobile phones, and the endorsement fee is quite high. It is the second largest advertising revenue after Guanxia.
In addition, the Forbes wealth list also speculated that Lee Hyuk’s income from film and television dramas is mainly from film remuneration, which is not as high as advertising income. The main reason is that film remuneration is not as high as TV drama remuneration. Lee Hyuk made many guest appearances in several films last year.
Supporting role, friendship price.
But if you include "Want to See You", it would be even higher. As of now, "Want to See You" has conducted the first round of box office splitting. As a screenwriter, starring and producer, Li Hyuk has already received the capped percentage.
15% of the box office share, resulting in a total pre-tax income of 260 million.
Now who is saying that the income of movie actors is not as high as that of TV dramas? If you can't get it, it's because you don't have the ability...
But even these are just the tip of the iceberg of Li He's wealth. There are many industries that Forbes doesn't know about. Hotels, restaurants, tourism parks and other projects can bring in a lot of income every year. In addition, Li He is also a shareholder of ByteDance.
Adding up all the pieces of property, Li Hyuk's net worth has exceeded 3 billion.
If they are combined with a powerful couple, their assets will exceed 5 billion, which is higher than many celebrities in the entertainment industry who are good at doing business.
But as mentioned above, most of Li He's purpose in doing this is to preserve the value of assets, but money begets money, and there is nothing he can do about it as more and more money grows.
After making money, of course you can't forget to run charities. After all, doing charity can indeed gain a good reputation. After the birth of their two children, Li He and Da Mi Mi named them after their two children and established two charity foundations: Nian Gao and Lemon.
Hui.Nian Gao focuses on helping students in poverty-stricken areas and supporting poor children to complete their dreams of going to school, while Lemon focuses on some needy families who have accidents or serious illnesses. The foundation will provide help, including medical expenses and medical resources.
These two measures have earned Li He and Da Mi Mi a positive evaluation from the public society. In 2014, Li He and Da Mi Mi were listed among the top ten young leaders in the country for their charity.
These are equivalent to gold plating, with a layer of talisman on the surface. As long as Li He and Da Mi Mi follow the rules, they will be invincible. Of course, the foundation must do the necessary supervision. After all, what has happened to the Red Cross in recent years
All kinds of chaos never stopped.
In April, Li Hyuk also received an invitation from Wu Jing to attend the premiere of the military-themed movie "Wolf Warrior" that he directed and starred in. Li Hyuk and Wu Jing are both wine lovers, and Wu Jing even gave him a gift.
Li He had several bottles of expensive wine. Just for these bottles of wine, Li He wanted to support him.
The story of the Wolf Warriors came about when Wu Jing directed and acted in "Wolf Fang" for the first time. Later, after filming "I Am the Blade of the Country of Special Forces", the idea became even more firm. For this, he received the full support of a certain military region
Support, I stayed in the special forces for eighteen months and experienced it before I made this film.
For this reason, Wu Jing even spent all his savings and even mortgaged his house. If it failed, according to Wu Jing, he would bring his whole family to Li He's house to have a meal.
In order not to be taken advantage of, Li Hyuk would support Wu Jing no matter what...
"Brother, thank you for coming to the platform. We just walked over and the cheers were not as loud as yours." Wu Jing gave him a warm hug as soon as he came up.
"No, no, no, brother Jing, you're strangling my arm so much." Li He said he didn't accept a man on top of a man.
"Sorry, let me introduce you. This is Teacher Ni Dahong, and this is Yu Nan..." Wu Jing gave a brief introduction to the leading actors: "These are amazing people. They are serious special forces. They are really
of."
Li He's eyes lit up and he asked: "How many times can you hit me..."
"Well, if you're like this, it's no problem to shoot ten." The special forces soldier was not modest at all.
"Well, let's watch a movie!" Li He shrugged.
The whole movie-watching process was smooth, but the length was a bit short. The one-and-a-half-hour story felt like it was not completely told, but in this kind of movie, the most important thing is the refreshing action scenes.
Wu Jing did not disappoint the audience. The fighting scenes were indeed very exciting, but the foreshadowing of some comrades-in-arms was a bit sloppy. However, there is a lack of such films on the market. Li He feels that this "Wolf Warrior" will be a good success.
results.
After watching the movie and interacting with the audience, Wu Jing took the leading actors and invited Li Hyuk and several supporting guests to dinner. When "Want to See You" premiered, there were quite a few celebrities, including almost half of the entertainment industry.
. But when "Wolf Warrior" premiered, apart from Li Hyuk, there were only two or three kittens.
On the one hand, the subject matter of the film is indeed unflattering, and on the other hand, it is related to Wu Jing's straightforward personality. In his early years, Wu Jing had a straightforward personality and dared to speak, so he offended many people. Later, he got married and had a son, and then he restrained himself a lot.
This is not because he is not popular. On the contrary, being able to make friends with Wu Jing means that you and he are close friends. In the vanity fair of the entertainment industry, true friendship is rare, and Wu Jing is not willing to do this.
I feel sorry for myself, so I rarely show off my laughter.
"What do you think of my movie?" Wu Jing asked Li Hedao during the dinner. He always believed in Li He's vision.
Li He held up his wine glass and said: "I think it's very promising. It's impossible to be a big hit at the box office, but I think it's still possible to reach 500-600 million yuan."
"I feel relieved when you say that, but I didn't come to find you." Wu Jing said with a smile.