"Operation Mekong" is about to be released, Bona Pictures is launching various promotional activities one after another, and Lee Hyuk is also participating in promotional activities together with the creative team.
The film is adapted from real events, so the film crew also held a memorial event before the release, including director Lin Chaoxian and starring Zhang Hanyu and Li He.
Such activities are mostly intended to arouse the patriotism of movie fans after the release, and then drive them into the cinema. In the final analysis, they are for box office. Any commercial-purpose activities are not simple. Many movie fans also know this, but they are also willing to pay the bill.
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If you don't go to see a movie like this, how about going to see a movie about youth and love? This is the idea of many male movie fans.
For a movie like "Operation Mekong", the proportion of male viewers is much higher than that of female viewers. However, relying on Li Hyuk's fan base, there will be no shortage of female viewers. And watching his brother selling his meat on the screen, it is more
Other pretty girls with low traffic are much more interesting.
So-and-so was criticized by Li Hyuk's fans to the point of collapse this summer. The reason is that so-and-so starred in two youth movies this summer, "To Youth: So You're Still Here" and "Summer Arbors, Looking to Heaven".
It’s hard to describe in one word.
Especially "Youth: So You're Still Here", the previous "Youth" starred Lee Hyuk and earned more than 700 million at the box office, so the sequel will inevitably be compared with the previous one.
The comparison between Li Hyuk and Ya So-and-so is naturally inevitable, so Li Hyuk completed all-round crushing of Ya So-and-so, which made Ya So-and-so's fans shut up for a time. The most important thing is that the sequel stars a fairy sister.
Needless to say, the national fame of Sister Shenxian is natural. Fans of Sister Shenxian blamed someone for the failure of the sequel.
In fact, the box office of "Youth: So You're Still Here" is pretty good. With a box office of 336 million, it can be said to be a huge profit. Hey, someone at least proved that he still has some box office appeal.
But what’s more serious is later, maybe “Youth: So You’re Still Here” ruined its reputation, and “Summer Arbor” failed in terms of reputation and box office. A movie with an investment of 60 million ended up with less than 100 million in box office. The investment
Fang's blood loss also completely dissipated the aura on someone's body.
Although Fairy Sister has not appeared in any good works in the past few years due to strategic mistakes, it goes without saying that she is famous in the country. Li Hyuk’s assistant and bodyguard Dali is a die-hard fan of Fairy Sister, and he quietly asked Li Hyuk if he could bring some people with him.
Fairy sister.
There are even fans of the Fairy Sister who came to Li Hyuk’s Weibo to petition, asking Li Hyuk to lead a group of Fairy Sisters to star in some good movies. Li Hyuk’s fans also have a good impression of the Fairy Sister, and they feel very happy that her fans have returned from their lost ways.
I'm very happy, but the fairy sister and Li He have nothing in common, so how to bring them together is a problem.
I won't mention the fairy sister thing for now, but someone's failure in the movie has narrowed the path of the film and television industry. He has no choice but to join the variety show, hoping to clear his name through the variety show like the other three.
However, things in variety shows are never that simple...
It is said that the competition for the National Day schedule this year is not as fierce as in previous years. The only films that are known so far are "Passing Through Your World", "Grand Trail", "Ace of Ace" and other films.
Among them, the most popular ones are undoubtedly "Operation Mekong" and "Grand Trail". The former is because of Li He's joining, and the latter is because of Guo Xiaosi's work, which is the first domestic live-action CG fantasy film. This film is directed by Guo Xiaosi
The adaptation of the same name of Four has invited an all-star cast, including Fan Ye, Chen Weiting, Chen Xuedong, and the two-character younger brother, etc.
Originally, Da Mi Mi was also included, but when the invitation came, Li Hyuk refused, so the role of Da Mi Mi was given to Tang Yan instead.
This kind of movie looks like a bad movie at first glance and has no meaning at all. Li Hyuk didn’t want to try hard to help Da Mi Mi regain some reputation, but then turn around and destroy it herself.
Compared with the formal promotion of "Operation Mekong", "Grand Trail" is quite unrestrained, such as the number one CG special effects movie in China, leading the industry for decades, etc. Fan Ye even played with Li He from a distance.
The ambiguity arose and she talked about the private past between herself and Li Hyuk a few years ago.
This woman is shameless, and Li He is still shameless, so she didn't save any face for Mr. Fan. When being interviewed, she said that she and Mr. Fan were just acquaintances and had no personal contact with each other.
Li He spoke politely, but Da Mi Mi was not polite. He posted a Weibo post without mentioning names, but everyone knew that Da Mi Mi referred to Sang and scolded Huai. However, Mr. Fan was thick-skinned, so she didn't care about this scolding because it was for publicity purposes.
has been achieved.
I have to say that Mr. Fan is well versed in the art of hype. He is indeed the founder of hype in the mainland entertainment industry. Even Li He, who has been around for a long time in his previous life, is no match for Mr. Fan.
The film's promotion is one thing. Li Hyuk also took the time to attend the premiere of his good friend Zhou Dongyu's latest film "July and Ansheng". This film was directed by photographer turned photographer Zeng Guoxiang. It is different from ordinary youth films. This film has a certain
Dark fairy tale meaning.
The two female leads, Zhou Dongyu and Ma Sichun, gave very wonderful performances. Li Hyuk felt that the box office of this movie would not be too high, but there was a possibility of winning awards.
"How's it going? Is this movie pretty good?" Zhou Dongyu asked.
Li He nodded: "I didn't see it, your acting skills have improved a lot, and that Ma Sichun is also pretty good."
"Thank you for the compliment, do you think it will be a big hit at the box office?" Zhou Dongyu asked.
Li He shook his head and said: "I think a size of 150 million is still a bit small, and it won't be any higher."
Zhou Dongyu has always believed in Li Hyuk's judgment. Hearing this, he couldn't help but feel disappointed and said: "I accepted the script because it was good, but I'm still a little disappointed."
"Everyone has their own areas of expertise. You are the goddess of literary and artistic films. If you are happy, it would be good to win an award." Li He said with relief.
"That's all we can do..."
At present, Zhou Dongyu's best box office result is "Heart Blossom Road" in which he played a supporting role, with a box office of 1.17 billion, which is very good, followed by "My Deskmate" with Guo Fan, which has a box office of 460 million, which is also good for a youth film, followed by
It was "A Little Thing About First Love" co-produced with Lee Hyuk, with a box office of 252 million, but it was Lee Hyuk who achieved the success.
The cumulative box office of Li Hyuk's current starring movies has already exceeded 10 billion. He is the first actor in China to achieve such an achievement. And because he has many movie stars around him, his fans nickname him the 10 Billion Movie King.
In terms of box office achievements, not to mention those born in the 1990s, there are very few people born in the 80s and 70s who can match him. He is a real box office star. This is why investment companies are very superstitious about Li Hyuk.
The film industry is actually a gambling industry. Hundreds of millions of investments are likely to be lost in the film market, so whoever can bring high box office returns is the one. This is why the salary of Li Hyuk's movies has been rising all the time, and it is almost as good as Li Hyuk's.
Reasons for TV drama remuneration.
"Operation Mekong", an under-appreciated project, has become a hot topic during the National Day schedule because of Lee Hyuk's participation. It has the highest number of films in theaters and the best theaters, all because of Lee Hyuk's name.