The two films released on September 29th were disappointing, but "Sewing Machine Band" was even better, winning the daily box office championship. Some netizens joked that Li Hyuk's box office lucky star title failed, resulting in "Sky and Sky"
"Hunter" did not win the first-day box office title.
However, two strange things were mixed into the box office rankings. "A Dog's Purpose" ranked third with a box office of 27.63 million, pushing the film's box office to over 200 million. "Wolf Warrior 2" rebounded strongly. It scored 1,009.6 in a single day.
million box office, bringing the film's box office to 5.69 billion, and it is certain to exceed 5.7 billion.
However, "Wolf Warrior 2" will be released until October 15th at most. If it exceeds 5.7 billion, it will be its final destination. It seems that the goal of 6 billion will have to be given to other films.
On September 30, films such as "The Shameful Iron Fist", "Chasing the Dragon", and "The British Confrontation" successively hit theaters. The comedy film "The Shameful Iron Fist" produced by Happy Twist achieved good results on the first day.
It received a box office of 130 million and successfully won the daily box office championship.
Happy Twist has established its own comedy brand starting from "Charlotte Trouble". It topped the box office during the National Day season where many experts gathered, and also became the movie with the highest attendance rate during the same period. Some theater managers lamented, "The audience is not interested in the comedy genre.
With desire, coupled with Happy Twist’s deep dedication to comedy, the laughs are so great that it’s impossible not to do so.”
The cross-dressing performances of Ellen and Mary, Shen Teng's cameo, and the laughter in the theater are definitely a must-have film for family fun. In fact, when Huali Film and Television invested in this film, it was because of the Happy Twist brand.
The box office results of "Shameful Iron Fist" were expected, but the performance of "Chasing the Dragon", the new work of Wang Jing, the king of bad movies, was unexpected. The movies Wang Jing has made in the past few years can be said to be extremely bad.
This man who is more like a businessman than a director understands that if he continues to make bad movies, he will soon be eliminated by the market.
Although this "Chasing the Dragon" lacks any new ideas, it is basically Wang Jing's mixture of stories, characters and even plots from his previous works such as "O Chronicles of the Triad", "God of Gamblers" and "Dragon in the River".
It's successful, but at least in terms of effects, it's done with care. This film continues the romantic characteristics of Hong Kong hero films. The first half is "Young and Dangerous", which is more realistic; the second half is "The Dragon", which is more realistic.
Segments such as the revenge plot are dramatic.
However, Wang Jing's reputation has been a bit bad in recent years. "Chasing the Dragon" has a box office of more than 40 million on its first day, which is considered a good result. The film also features his sister-in-law Xu Dongdong. She is a contracted actress of Huali Film and Television, which can be considered a development in recent years.
smoothly.
In addition, eldest brother Cheng Long's new film is the most surprising one. Cheng Long's usual style of films are all action comedies, but in recent years he has become too old to do it, and each of the films he has starred in is not as good as the last. Perhaps it is for his own sake.
To restore the reputation, eldest brother Cheng Long made a bold attempt.
In this film, the eldest brother changes his acting style and transforms into an old man who stands up for revenge. Cheng Long's deliberately aged appearance is refined and harmless. The famous director Martin Campbell has good control over the rhythm and emotional presentation of the film, and the plot is simple.
The degree of completion is very high, and it also gives this revenge-themed movie a depressing atmosphere.
However, this kind of work is not suitable for the joyful atmosphere of the National Day. There must be some people who don't like this style, and may feel that the big brother who has brought us countless joys is not suitable for such a form. But "The Showdown" is the latest version of the big brother.
The best work in recent years, both in terms of the quality of the film and the performance of the eldest brother himself.
The box office of The Battle of England was 67 million on the first day, which is quite good.
In a melee between several major films, "Shameful Iron Fist" won, while "Sky Hunter" became the biggest loser. It only made 18.635 million box office today, which was not even as good as the 19.035 million box office of "A Dog's Purpose".
The story of this film directed and acted by Da Hei Niu is exactly the same as that of "Wolf Warrior", but the perception is several notches lower. The rating of the film is a true reflection of the film's reputation, thanks to Da Hei Niu and Fan Ye.
popularity and create various topics outside the venue, otherwise the film may be submerged.
In addition, although the other film "Pursuit" had Orlando Bloom and Wu Sanshi's younger brother joining the cast, the film was greatly reduced from box office to word-of-mouth success, and was completely reduced to cannon fodder.
To be honest, it is not easy for a movie with a limited time treasure hunt and an action movie with such a mature narrative template to be poorly made. Although it has British actor Orlando Bloom and Xiao Xianrou Sanshi
The younger brother joined, but the Chinese audience has gone through many years of testing, and has also gone through the era when big names in Hollywood and the fan economy can be fooled into buying tickets.
In other words, Chinese audiences are getting smarter and smarter. If they want to earn box office, they have to be more realistic.
During the National Day show, which broke records at the box office and has the best reputation in history, there are also discordant voices, that is, about the box office water injection incident circulating on the Internet.
First, Dapeng in "The Sewing Machine Band" was exposed to beat up the unscrupulous film critic. The matter was not resolved, and soon "Sky Hunter" was exposed to the hacking incident. But overall, this year's National Day box office is the most discordant.
The Voice is just a few of the new movies that hit the box office, and they have been repeatedly exposed as having a box office drain.
Box office water injection is an old problem for Chinese movies. Because whether it is box office stealing or box office buying, in the end it will be ignored. For example, the ghost field incident at the box office of "Monster Hunt" has been closely followed by Western media
, there was no clear news of punishment in the end, and the box office buying incident of "Ip Man 3" was exposed by CCTV, but there was still no fundamental solution.
The reason is that there is no system of separation of production and broadcasting similar to that in North America. In North America, production companies can control the production and distribution links, but theaters are required for the screening link. Theaters and production companies are only commercial partners.
, which means that the two are not subordinate to each other, and theaters can decide to schedule films based on market response.
The Chinese film market is almost integrated. For example, Wanda owns Wanda Cinema, the largest theater chain in the country, and also has Wanda Pictures. From production, distribution to release, there are many things that can be done in between.
.
In the era of capital investment, the overall strength of a movie depends not only on the quality level, but also on whether the work has a backstage. The box office results of several National Day movies this year fully confirm the theory of backstage.
However, the exposure of the box office water injection incident actually had little impact on the 2017 National Day schedule. However, the box office fraud and industry model that are difficult to eradicate have had a considerable negative impact on the reputation of Chinese films, and will also have a certain impact on the focus of future film shooting.
Influence.
Because what everyone is fighting for is not quality, but capital. This year’s National Day release has several works with big capital blessings, all of which are of good quality, but what about the future? It’s hard to say.
Last year, Li Hyuk had a film "Operation Mekong" released during the National Day period. This year, he is indirectly participating in the National Day period. The starring "Wolf Warrior 2" is still in theaters, and the dubbing "A Dog's Purpose" also has good results, although it is a guest appearance.
The reputation and box office of "Sky Hunter" were bad, but it doesn't have much to do with Li Hyuk.
Perhaps the results of "Sky Hunter" stimulated some people. A naval propaganda colonel who had had previous contact contacted Li He and wanted to collaborate on a project.