At the Jinling Police Academy, Li He and Xu Zheng were resting on the set and talking about the Golden Eagle Awards. Xu Zheng joked: "Your studio is also a studio with movie queens. There is a large gathering of movie kings and queens. They are very powerful!"
Li He smiled bitterly: "Brother Zheng, please stop joking. I don't know Reba's level yet? Don't talk about her, even I have been scolded miserably."
"What do the awards have to do with you? You can't turn into an actress and act for them." Xu Zhengyi was filled with indignation and felt the same. He had also been ridiculed by netizens before, so he naturally had a bad attitude towards these keyboard warriors.
Li He didn't care. He had never cared about the thoughts of a small group of people. In the entertainment industry, no one had one or two controversial things. Even the RMB was disliked by some people who wanted to make US dollars, let alone a person.
Li Hyuk is a public figure.
"By the way, I heard that Warner asked you to star in a movie some time ago. What's it called?" Xu Zheng was very interested in this matter.
Li Hyuk replied: "It is adapted from the game and is called "Tomb Raider: War of Origin."
Xu Zheng said enviously: "You have such vast resources in Hollywood, I'm jealous of you."
"I refused. I had read the script and it was too bad. In fact, the investment in this film was not large. It is difficult to see the effect of such a film without large-scale investment." Li He said.
Warner Pictures originally selected Li Hyuk, but after Li Hyuk read the script, he rejected it directly. Warner Pictures chose the next best option and found Yan Zu. To be honest, this movie is based on the 2013 game "Tomb Raider".
Adapted from "Shadow 9", Li Hyuk bought this game to play in order to understand the story.
There were several scenes that impressed Li He deeply, such as Laura climbing the iron tower, with the clouds under her feet, and she had the feeling of seeing all the mountains at a glance. Li He also specially took a screenshot as the desktop of his laptop. Li He is actually a little afraid of heights.
My palms get sweaty while playing games, and then I drop Lara Croft to death when I get nervous.
There was also a level of zombies, but Li He didn't know he could outsmart him, so he rushed over with a gun. As a result, he ran out of bullets and bow and arrows. He took out a mountaineering pick and hacked away, and was beaten to death by a group of zombies.
.
At that time, Li Hyuk no longer cared about movie scripts and was obsessed with playing games. It is understandable that every man is always eighteen years old and obsessed with games. So Li Hyuk interacted on Weibo and asked for game strategies.
Many game fans and fans of Li Hyuk's movies were very surprised. They didn't expect their idols to also play games, and the distance suddenly became closer. So many fans posted tips on Weibo to teach Li Hyuk how to pass the level. Many of them didn't play.
Female fans of single-player games saw this and downloaded the game one after another in order to have something in common with their idols.
It is estimated that game developers have never thought that a Chinese traffic star could have such great energy, contributing more than 100,000 sales to "Tomb Raider 9", a game that has been released for several years. A 3A masterpiece is about 300,
This time, more than 30 million was recorded. The game developer was grinning. In order to thank Li He, he gave Li He a commemorative edition of the Tomb Raider game set and promised to customize a special mission in the game.
Other major game manufacturers were stunned. They didn’t expect that a Chinese star could have such great appeal. Just a wave of Weibo interactions could bring such a large amount of traffic. So many game manufacturers approached them and wanted to hire Li He to endorse their games.
But the penguins were the first to be found.
Domestic pure gamers mention Li Hyuk with absolute indifference and hatred. Penguin is here to prepare its game platform to be changed into a digital game platform like the Steam platform. This time, Li Hyuk is invited to be the spokesperson, but in terms of name
Chief Content Officer of wegame.
Qian Duoduo is in contact with this matter. As long as the money is in place, Li He has no reason to refuse such a business endorsement. Moreover, the money given by Penguin is so large that if there is no Li He, there will be someone else. The reward is so rich that everyone will
Want a piece of the pie.
In addition, the most disgusting web game manufacturer also came to ask for cooperation and invited Li He to be the spokesperson. This Li He didn't even need to think about it and refused directly.
"Okay, Daga, uh, it looks like Zha Zhahui. There is no Wanguo's boat-shaped gang in Jiesili. Brothers, please come and help me..."
Li He got goosebumps when he thought of the earthy advertising slogan "Zha Zhahui". According to the past style of web game manufacturers, he directly applied Li He's image, and then discussed cooperation with Li He. If Li He filed a lawsuit, he would not be afraid of it.
, the lawsuit lasted for two or three years, but it promoted the game, which was very worthwhile.
However, web game manufacturers do not dare to do this. This method is only used by those Hong Kong celebrities who have faded. As for why some celebrities who are currently popular and popular will accept such endorsements, the reason is very simple. Web game manufacturers are too
If you have money, you will give too much.
In fact, these copycat game companies generally do not take the initiative to find celebrities to endorse, but directly use the avatars of many celebrities and other synthetic advertisements, and then place advertisements based on big data to observe which ones have the best effect, and then focus on promotion.
When the celebrity management company finds out, it will negotiate with the game company or send a lawyer's letter. Of course the game company knows about the infringement, so they don't panic and just sit down and talk slowly.
Generally there are only two solutions, either to file a lawsuit or to settle. Celebrities are often afraid of lawsuits, which will affect their popularity, so in the end they settle, and they can only accept filming commercials!
Li Hyuk is different. Although he always endorses domestic products and is criticized by people for his unsavory endorsements, the endorsement fee has never been low. Li Hyuk doesn’t like the small amount of money from web game manufacturers. Moreover, this is not in line with Li Hyuk’s own image.
, fans cannot accept Li Hyuk endorsing this kind of game.
Moreover, accepting this kind of endorsement will affect his popularity. Li Hyuk is not afraid of litigation. Da Mi Mi Studio pays so much money to legal consultants every year. It is not just a job, and it will definitely give Li Hyuk a satisfactory result.
Domestic game endorsements are just that, but foreign game manufacturers are not idle. In fact, major foreign game manufacturers have paid more and more attention to the Chinese market in recent years. The game sales contributed by the Chinese market are increasing every year, and many game manufacturers are in China.
Opened a studio.
Li Hyuk brought about a wave of Tomb Raider effects that made major game manufacturers jealous. If they couldn't hire Li Hyuk, other stars would be fine. So, including the four returnees, they all received various endorsements.
intention.,
But the most popular one is Li Hyuk. The upcoming "Red Dead Redemption 2: Redemption" is coming to his door. This game is a sequel, and the previous game left a deep impression on people. R-Star invested 800 million US dollars to develop it.
For this game, the market is very important, especially the Chinese market.
As a result of the early contacts, Li He served as the game content officer. When the game was released, he needed to cooperate with the officials to attend several events in China, and there were also several live online trial activities.
In order to convince Li Hyuk, R-star even released a demo version for Li Hyuk to play. After experiencing it, Li Hyuk could only say that this is a masterpiece, and the endorsement would not be a loss at all. So without much thought, he became the spokesperson for the game to be released next year.