In the fierce competition during the Spring Festival, some people laugh and others cry. Bona Pictures and Wanda Pictures are naturally the biggest winners during the Spring Festival, because the films produced by the two companies rank first and second respectively, and they look very promising to compete for the annual box office list.
The first position.
There is no shortage of people who want to make a fortune and have a gambler's mentality in the film market. "Monster Hunt 2" is a typical example. However, although all the original cast members have been retained and the actor Tony Leung has been added, the film company's perfunctory attitude is still
Fans were very dissatisfied, and there was a lot of scolding on the Internet.
"Monster Hunt 2" has done well at the box office, and profitability is not a problem. However, the producers have ambitious plans to create a Monster Hunt universe and develop peripheral products centered on Huba. I'm afraid they have to think twice before proceeding.
The producers miscalculated Huba's appeal among the audience. The original idea was to create a classic screen image and create an image with excellent peripheral products similar to Pleasant Goat and Infested Bear. However, Huba's image is a bit unflattering.
, it is ugly, at least a large part of the audience thinks Huba is ugly and not cute.
As a result, this image-building plan was shelved. Although the box office was good, Huba did not meet the expectations of the producer, and a series of peripheral derivative plans were not feasible.
Many companies are like this. They haven't done market research and just made a decision by simply patting their heads on the head. In the end, they found that they were on the wrong track. In contrast, the Pleasant Goat and the Big Bear movie released every year was vomited.
It sucks, but they really make money.
Not only in terms of box office, but also in terms of peripheral derivatives. According to statistics from professional organizations, during the release of Bears this year, the sales of peripheral derivatives reached more than 20 million yuan, and the producer made a huge profit.
In fact, in the past, peripheral products were not so profitable in China. The biggest reason was the proliferation of pirated products, and the cheap prices seriously squeezed the market space of genuine products. However, in recent years, with the country's severe crackdown on piracy, and the public's consumption of genuine products
Aware of the rise, the peripheral market has gradually become an important profit space for the entire film project.
Li Hyuk is an example in this regard. His fame has also followed the rise of the peripheral market. The peripheral products of the TV series and movies starring Li Hyuk have always sold quite well. Major partners such as Huali Film and Television and Da Mi Mi Studio only rely on peripheral products every year.
You can gain a lot from product licensing.
However, the most impressive peripheral products are animated films. By chance, Li Hyuk encountered such an opportunity to participate in the production of an animated film.
At the end of February, Li He wrapped up filming on the set of "Celebrating More Than Years". After a brief wrap-up banquet, he temporarily returned to the capital to rest for two days and chatted with Guo Fan about some progress of the "Wandering Earth" project.
On this day, Guo Fan asked Li He to go to Caitiaowu Pictures to have a look. Many people may not be familiar with Caitiaowu Pictures. It is a rare domestic film company that mainly focuses on animated films. It was established in 2015.
, later received investment from Enlight Pictures, and successively launched animated films such as "Big Fish and Begonia" and "The Great Protector", which achieved good box office results. It also participated in "Bear Bears: Metamorphosis" released during the Spring Festival this year.
The purpose of Guo Fan's visit is also very simple. This company has the most outstanding 3D modeling technology in China's domestic film and television industry. Guo Fan came here to serve as a technical reference.
Yu Xuan, the person in charge of Caitiaowu Pictures, received Guo Fan and Li He and took them to visit the headquarters of Caitiaowu Pictures.
"At present, our company has carried out the production and investment of multiple projects, including the production of two-dimensional and three-dimensional animations. We also plan to develop a series of Chinese mythology animated films. The first "Nezha: The Devil Boy Comes into the World" is in production. We
I’ll take you to have a look.”
The technical content of animated film production is very high, and it is not as simple as the outside world thinks, because the animated films shown on the big screen cannot be the same as those on TV.
It is common for an animated film to take seven or eight years from pre-preparation to production, then promotion and release. Disney is an example.
The director of "Nezha: The Devil Boy Comes to the World" is Diaozi. This film cost him a lot of effort, script, character design, scene design, etc. Director Diaozi almost did it all.
The first thing Yu Xuan said was, Dumpling said: "Mr. Yu, we have no money, can we make some additional investment?"
Yu Xuan frowned: "No money again? Didn't I just allocate 15 million production funds to you at the end of last year?"
Dumpling rubbed his hands in embarrassment and said, "As you know, animated film production is time-consuming and laborious. This film also has a lot of special effects rendering, so money is spent like water."
Yu Xuan felt a headache: "I'll figure out a solution for the money matter first. Let me introduce you first. This is Director Guo Fan, and this is Li He."
Li He and Guo Fan stepped forward to shake hands with Diaozi, and Diaozi said excitedly: "Finally, we meet a real person, Li He, I am your fan."
"Uh, you're welcome," Li He was a little overwhelmed by the enthusiastic dumplings.
"Okay, Director Guo and Teacher Li are here to visit. Please introduce this project carefully." Yu Xuan stopped the dumpling fan mentality.
"Okay, let me first talk about the initial design of this project..." Jiaozi gushed, giving detailed explanations to Li He and Guo Fan about the initial project of the film and the production plan of the entire Mythology series.
In fact, the project "Nezha: The Devil Boy Comes to the World" did not originally belong to Caitiaowu Pictures, but to Cocoa Bean Animation Film Company. The project started around 2010. In 2015, Cocoa Bean and Ray
The film industry reached a strategic cooperation and became a subsidiary of Caitiaowu Pictures, and this project was transferred to Caitiaowu Pictures.
However, although a sponsor has been found, the production funds for "Nezha: The Devil Boy Comes to the World" are still very tight. The reason is very simple. Animated movies are a brand new field in the Chinese market. In the past, Hollywood was basically the main source of meat in this market.
As for animated films, there are not many excellent domestically produced animated films, which leads to the lack of confidence in the project from the financial sponsor Dad Enlight Pictures.
Jiaozi introduced in detail the production of "Nezha: The Devil Boy Comes to the World", including modeling, special effects rendering, action design, dubbing and soundtrack, etc. Up to now, the entire project has spent more than 100 million yuan.
.
These days, many domestic animated films do not have a box office of 100 million, and "Nezha: The Devil Boy Comes to the World" has already spent so much money. If it were not for the repeated guarantees of Caitiaowu Pictures, and the achievements of domestic animated films in the past two years,
It has achieved certain results, and more than half of the project has been completed. Enlight Pictures is in a difficult position and may have given up on the project long ago.
After chatting with Jiaozi, Li He was full of interest in this project. When he was about to go back, Li He suggested: "Mr. Yu, I have an idea. If your company doesn't mind, Da Mi Mi Studio can participate in the "
Investment in "Nezha: The Devil Boy Comes to the World"."
Yu Xuan was stunned for a moment, then said in surprise: "Teacher Li, are you telling the truth?"
"Of course, I am very optimistic about this project. Director Jiaozi's careful production may bring about a classic domestic animated film." Li He said.
"Of course we are very happy to have your investment, but the decision-making power is not in our hands." Although Yu Xuan is very happy, it is not her responsibility to negotiate the investment.
Li He nodded and said: "I know, I will let someone contact Mr. Wang later to discuss the investment in the film. In addition, I want to say that Director Jiaozi is great and has great dreams. I hope your company will not give up."
"Thank you for your encouragement. We at Caitiaowu Pictures will continue to work hard." Yu Xuan promised.
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