From the risk level management of crisis public relations, all public opinion crises can be divided into four categories: 1. Product-level crises, involving unqualified quality issues such as products, works, customer service staff attitudes, etc.
2. Industry-level crises, corporate irregularities, liabilities, development directions and other issues that will have a certain impact on the industry.
3. Social-level crises involve issues such as law, morality, public order and good customs, and human nature.
4. Redline-level crises involve issues involving try's image, try's policies, religion, patriotism and other sensitive topics.
When the incident escalates from whether there is a shady story in the art exam to a celebrity competing with a small town to make headlines for a career, a team with a little bit of public relations sensitivity should become nervous at this time, decisively intervene in public opinion, and actively guide the direction of the topic. Because if the topic is allowed to continue,
Fermentation will very likely lead to social death of artists or companies.
Fortunately, Li Hyuk and his public relations team immediately launched crisis public relations. First, Li Hyuk posted a still from the currently screening "I'm Not the God of Medicine" and joked about himself on Weibo, saying that he was also a problem maker in a small town.
"Actually, I'm the same as most people. I passed countless exams. I remember when I took the college entrance examination, when I learned that I couldn't go to college, I cried for a long time next to the trash can downstairs in our house. My sister was the same.
I cried for a long time. She hoped that I could go to college at that time.
At that time, I never imagined that I would achieve what I have achieved today. In fact, I am the same as ordinary people. Do you still remember what I said when I was interviewed a few years ago? My biggest wish is to go home and farm. That is no joke.
But real thoughts.
Therefore, netizens and fans, please calm down and don’t be carried away by anger. I have no intention of destroying the most basic principle of fairness. In my opinion, fairness is the cornerstone of maintaining our society."
As soon as Li He's sincere words were posted on Weibo, it somewhat calmed down the boiling public opinion, but it has already advanced to this point. Of course, the people behind it cannot give up and want to take advantage of the victory.
At this time, the Try Theater website came out and announced on July 15th the list of personnel to be recruited in 2018. There were 10 people in total, and Li Hyuk’s name was not included. Then the theater’s official Weibo stated that initially, the theater
The consideration was to recruit Li Hyuk into the staff through special recruitment, but this was not in line with the system that the theater has maintained. In the end, it was decided to reach a cooperative relationship with Li Hyuk outside the staff. When the staff is recruited next year, based on the principle of voluntariness,
The theater welcomes Li Hyuk to participate in the exam.
As for the admission list circulating online, the theater stated that this list did not come from within the theater. The initial decision was to admit 10 people, and there was no such thing as 12 people.
The official Weibo announcement of the official conclusion completely put the matter under discussion. Coupled with the press conference held by the Power Studio, the active public relations operation completely reversed the previously unfavorable public opinion situation.
Public opinion has changed. Celebrities who had a good relationship with Li Hyuk who were previously afraid of being implicated have also spoken out to support Li Hyuk. Although the matter is still under discussion, the stain on Li Hyuk has been washed away. Although there are still a few black trolls.
Even if we work hard, we can't make too big a fuss. It can be said to be a perfect public relations victory.
In this storm of public opinion, Wu Jing was the only one who unequivocally supported Li Hyuk. He was scolded by netizens for this. This time, he was whitewashed along with Li Hyuk. The Internet is full of Li Hyuk and Wu Jing. I'm sorry. .
In fact, good friends such as Wang Ou, Lao Hu, and Tan Songyun also wanted to speak out, but Li He stopped him in time. He has ways to deal with public opinion crises, but there is no guarantee of success, so there is no need to drag good friends into the water. Wu Jing is a man, Li He persuaded him, but he still expressed his support for Li He. For this, Li He could only be grateful and invited him to have a drink to thank him.
Needless to say, there is no need to say much about the relationship between the two. After this incident, Wu Jing was regarded as Li He's good brother. After the incident, Li He's fans went to Wu Jing's Weibo to express their gratitude.
So now, I have a question, where did the original theater admission list come from? And who initiated this topic? An up owner on site b expressed some speculations about this matter,
He said that since Li Hyuk and Da Mi Mi merged, they have been uniting many capitals in the form of a community of interests. The interest group with them as the core has become a force that cannot be ignored in the entertainment industry. But the problem is that this interest group has achieved so much If there are more interests and get the biggest cake, other interest groups will inevitably get a smaller share of the cake, or no share of the cake at all.
In such a situation, there are two options, either join if you can't beat it. For details, refer to Penguin Pictures and successfully become a part of it through "The Ancient City". The other is to completely destroy this interest group, and destroy the interest group. The key is to cut off Li Hyuk and the great power.
This crisis of public opinion is just the first step. Who would have thought that Li Hyuk's public relations team could handle it so perfectly, but the people behind it will not give up. The host of Up predicted that after this, the entertainment industry will usher in a period of chaos. Who will be the last? The winner is hard to say yet.
What is certain is that the interest groups headed by Li He and Da Mi Mi undoubtedly have an advantage. As long as this advantage is maintained, it will be enough to last until the end.
The analysis of this up owner is very reasonable and spread all over the Internet in an instant. Many netizens agree with his point of view, but the most worrying thing is whether this competition will affect the future development of the entertainment industry.
In response to this, the up owner said that if the interest groups that are hostile to Li Hyuk want to fundamentally defeat Li Hyuk, they must start with his works. Everything about Li Hyuk is based on his works. As long as he continues to bring good works, He will not fall.
Some respondents on Zhihu said that the reason why Li Hyuk was targeted was because he adhered to the line that quality is king. As we all know, good works often mean more investment, more effort, and longer time investment. .And in this era where fashion is turning to quick money, quality is king seems a bit out of place.
But Li Hyuk's ability to stand at the top of the entertainment industry with his incompatible quality approach is undoubtedly a slap in the face to some money-making capital. To put it simply, Li Hyuk is blocking the way.
Next, it depends on how Li He responds. The best and most correct route is to still adhere to the line of quality being king. This is also Li He's final capital and bottom line.
A large number of analyzes suddenly appeared on the Internet about the crises and difficulties faced by Li Hyuk and Da Mi Mi, causing fans to worry, but fans could do nothing except firmly support their idols.
At the same time, affected by Li Hyuk's public relations crisis, the box office of "I'm Not the God of Medicine" was already declining rapidly. As soon as public opinion reversed, the film's box office immediately rose. On Sunday, July 22, the box office came to
2.136 billion, becoming the seventh film to break 2 billion this year.
The attendance rate has also increased significantly, and there are many viewers who watch it again and again. In addition to the fact that the film is really good, it also has something to do with the audience wanting to apologize to Li Hyuk. It is a blessing in disguise.
The previous public opinion storm caused the Douban score of "I'm Not the God of Medicine" to drop to about 8.7 points. This time it has returned to 9.0 points and continues to rise.
It seems that this crisis public relations is over, but the competition among the major entertainment industry interest groups has just begun...
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