The Spring Festival is less than a month away. On January 6th, "The Wandering Earth" once again released the third trailer. Because of the previous two trailers, this third trailer has received great attention.
Less than an hour after the trailer was released on Penguin Video, the number of views exceeded one million. An UP host named Crow Xiaowei on Station B released the third version of the trailer for "The Wandering Earth" and it immediately went to the homepage, followed by clicks and barrages.
Explosive rise.
Unlike the previous two trailers, which focused on the ground and only briefly flashed through space scenes, this trailer is almost all a solo show of the astronaut played by Wu Jing.
Sohu Entertainment editor Mei Yong received a task assigned by the superiors to write an article about "The Wandering Earth". Mei Yong specifically asked the editor what he should pay attention to.
The supervisor gave me two key words: objectivity and fairness.
Mei Yong understood in an instant that in the media industry, objectivity and impartiality are not really objective and impartial. Mei Yong understood that his superiors were asking him to write an article that was not conducive to "The Wandering Earth". As for the media, especially the entertainment media, what is the truth?
Basically, I don’t care, I will join in wherever there is popularity. This time the Sohu camp is Li Hei.
It's normal. When "Knowledge" was published last time, Sohu Entertainment News praised "Knowledge" as the only one in the world. It was because the general environment at that time was to praise this TV series. This time, it is also the same to change the stance and criticize "The Wandering Earth".
Attracting attention, because the public opinion environment is not very friendly to "The Wandering Earth".
Due to interests, the media are changing their positions at any time, and Li Hyuk can't do anything to them anyway. The relationship between entertainment media and celebrities is to use each other, crows don't laugh at pigs.
So although Mei Yong likes watching Li Hyuk's movies, work is work and there is no other way. In order to collect evidence, Mei Yong plans to take a look at the trailers that he has never seen before.
Opening the 30-second preview of the first version, I saw the beautiful font "The Wandering Earth", which I heard was written by director Guo Fan who is good at calligraphy. Then there were shots of various scenes, tall planetary engines, endless ice fields, and then
The names of the leading actors Li Hyuk and Wu Jing, then some exciting scenes in the film, and finally the release date.
Mei Yong took a look, and it seemed interesting. He had never seen the trailer before, but he had heard that the trailer was good. If the content of the main film had this 70% quality, it would be enough to be called a milestone in Chinese science fiction films.
Works. Having been an entertainment editor for so many years, Mei Yong still has this appreciation.
Still have to watch, Mei Yong continued to open the second trailer. This version of the trailer is longer, has more shots, and more details. At the same time, Mei Yong noticed that he watched the trailer on his computer in high quality.
, but the trailer is not at all as rustic and 50-cent special effects as other domestic science fiction films.
Is this really a movie trailer? Mei Yong was surprised. The quality was so good that he couldn't believe it. Could it be that it was a trailer scam? There were many similar things before.
Mei Yong decided to watch it again, so he opened the production special, but after watching it, he fell silent. The production special was not long, only a mere forty minutes, but Mei Yong could see the dedication and efforts of the crew.
That string of numbers, a huge crew of more than 1,500 people, more than 5,000 behind-the-scenes production staff, more than 4,000 shot drafts, four years of continuous investment. From directors and actors to ordinary scenes
This unprecedented Chinese-language science fiction film has devoted all its hard work.
And what was he doing at this time, for the sake of work and profit, to slander such a promising film? Although the film has not been released yet, Mei Yong has already determined that the quality of this film will not be bad, and Li Hyuk swears by it without watching the production special.
Can you assure movie fans that this is an unprecedented Chinese science fiction film?
Li Hyuk rarely speaks big words. If he says the film is good, then the quality of the film will not be bad.
With mixed feelings, Mei Yong opened the third version of the trailer that was just released. Unlike the previous two trailers, this trailer mainly focused on the space station.
"The Romance of Fairy Wood"
The magnificent space, the earth that looks small compared to Jupiter, and the space station that looks small compared to the earth. In order to hope, mankind has launched the wandering earth plan, and the key to the plan is the astronauts on the space station.
Wu Jing plays Li He's father Liu Peiqiang. He flew into space in exchange for the opportunity to let his son and his father-in-law enter the underground city. He has lived on the space station for more than 20 years, doing daily maintenance and serving as a navigator.
Originally, when his service period was over, he could go back to reunite with his family, but an accident forced him to stay on the space station to save his son and save mankind.
The short two-minute trailer gave so much information, and the theme of the film was suddenly sublimated. Mei Yong also felt that the Chinese cultural science fiction film, the collective is greater than the individual, sacrificing the individual to save everyone, is all the current mainstream public opinion.
the opinion of.
Such a film will undoubtedly inspire the values that Chinese movie fans identify with from the bottom of their hearts. It is a Chinese science fiction blockbuster full of Chinese cultural values.
Mei Yong was a little hesitant. Not to mention that Li Hyuk has always been a guarantee for high-quality movies. Just because of this value, he could not write to discredit this film. Media people do not have no bottom line and conscience. Maybe they do not have a bottom line, but
Mei Yong has her own ethics in her heart.
After figuring out the connection here, Mei Yong wrote a manuscript overnight, praising "The Wandering Earth" and at the same time raising some issues that he was worried about, thus completing the task assigned by his boss.
After finishing the work, Mei Yong anxiously sent the manuscript to the editor. Soon, the editor replied that there was no need to modify it and sent it directly to the website. Mei Yong was overjoyed and hurriedly posted it on the website.
However, his actions were still slow, and other major media outlets had already published relevant reports. The Penguin-based media naturally touted them and wanted to make "The Wandering Earth" the best in the world, because Penguin invested in this film. And other aspiring media outlets
Naturally, the Spring Festival company bribed the media to discredit "The Wandering Earth".
The dispute between the two parties was heated up in the media, but this actually promoted "The Wandering Earth". And not only online media, but also offline newspapers and TV media were involved.
Loyal to Li Chui, the influential "Beijing Daily" gave "The Wandering Earth" the headline of its entertainment section. The film critic he worked for naturally boasted about the film. His boastful words made Li Hyuk blush a little.
I even thought that this film critic was a swindler.
There are also a lot of analysis videos of trailers on Bilibili. Many professional UP owners conducted analysis and came to a common conclusion. If the film maintains the quality shown in the trailer, it will be the most significant Chinese science fiction film.
a movie.
Media opinions are basically mixed, with a 50-50 split. Except for Li Hyuk's fans, loyal fans who trust Li Hyuk, and Wu Jing's fans, the majority of passers-by and moviegoers are waiting to watch.
It is true that Chinese science fiction films are not very reliable at first glance. Many people suspect that the films are just for making money. Even fans who trust Li Hyuk are asking: Is the quality of the film guaranteed? Should I go to the cinema to watch it?
this movie?
Establishing word-of-mouth is not something that happens overnight, and there is still a lot of work to be done for "The Wandering Earth". In order to build word-of-mouth, the film will successively undergo test screenings and screenings. When Guo Fan communicated with Li He on the phone, he was full of confidence in Li He
Man Dao: "This is the greatest moment in my director career..."
Guo Fan is so confident that the whole crew becomes more confident. However, the result still depends on the performance of the film in the market.