The most important thing about the Spring Festival is, of course, the feeling of working hard for a year and getting back together with your family, having a reunion dinner and watching the Spring Festival Gala together.
Many people still have the wonderful experience of the Spring Festival in their childhood in their memories, but in recent years, the Spring Festival has become less and less interesting, and young people don’t seem to like celebrating the Spring Festival anymore.
There are many reasons for this impact. For example, life has improved. In the past, you could only eat big fish and meat during the holidays, but now you can eat three meals a day.
Another example is that the Spring Festival Gala used to be a program that people across the country loved to watch, but now it has become useless. Watching the Spring Festival Gala is not as interesting as playing mahjong or playing two games of King of Glory.
For another example, due to safety reasons, many places prohibit the setting off of fireworks and firecrackers. It is safe, but without the sound of fireworks and firecrackers, it always feels like something is missing.
"The Romance of Fairy Wood"
However, the new generation of young people can always find new fun. Since the concept of the Spring Festival movie season emerged, this market has become the most important market of the year.
A professional organization has made statistics. Since 2012, the share of the Spring Festival stalls in the total box office has been rising every year. By last year, 2018, it had reached 8.13%.
The total national box office in 2018 was 72.3 billion, and the Spring Festival period alone accounted for 5.877 billion, which shows the hugeness and importance of this market.
In 2019, this kind of competition is even more intense. To win the box office battle, it is equally indispensable to have the right time, the right place, the right people, and the right people. However, traditional film producers should be most concerned about the quality of the film.
After the premiere of "The Wandering Earth", we are waiting for the premiere on February 5th, the first day of the Lunar New Year. However, we do not do nothing before the release. In addition to media promotion, the creators also went on several TV shows.
Spring Festival galas held by local stations, these Spring Festival galas are broadcast before and after the CCTV Spring Festival Gala.
Compared with the seriousness of the Yangma Spring Festival Gala, these local TV Spring Festival Galas are relatively flexible and have a strong commercial atmosphere, making them suitable for movie promotion. "Monster Hunt 2" has been promoted on local TV Spring Festival Galas before, but the quality of the film was not good.
Good, the result is a negative example.
After attending two local TV Spring Festival Galas, Uncle Da's health was a little weak. He was already older and a little tired from traveling. After finishing the Spring Festival Gala promotion at Lan Tai, Uncle Da said goodbye to everyone, and the next promotion
He no longer participates in the work.
"Wait a minute, Uncle Da." Li He stopped Uncle Da who was about to leave and took a red envelope from his assistant.
Uncle Da stopped and looked at Li He suspiciously. Li He put the red envelope into Uncle Da's hand: "This is a little bit of kindness from the crew. Please accept it and don't dislike it."
"This, this, this, this, why are you embarrassed? I can't take it." Uncle Da refused repeatedly and wanted to return the red envelope to Li He.
Li He stuffed the red envelope into Uncle Da's pocket: "Take it, think of it as the care of the younger generation for the older generation. You are an actor I admire very much. Your professionalism has touched our entire crew, and you are also a model for the industry.
You deserve this red envelope."
Uncle Da thought that the red envelope just now was not big and the amount should not be high, so he did not refuse: "Thank you, thank you, filming with you is one of the happiest things I have ever done in my life, thank you, thank you."
"You're welcome. I hope we have the opportunity to continue cooperation in the future."
"sure……"
When Uncle Da left, Wu Jing patted Li He on the shoulder and said, "Well done. After the film is released and the box office is good, I will also give red envelopes to other actors and actresses."
Li He smiled and said, "I can't take care of this matter. Let Director Guo worry about it."
"Director Guo should be very happy," Wu Jing said.
Uncle Da got on the plane back to Hong Kong Island, touched the red envelope in his pocket, and felt a little touched. Li He was a good person. Thinking of the situation when he returned home, Uncle Da had a headache again.
The children still need him to support them. They are already very old and they still cannot live in peace, which is a bit of a headache.
After thinking about it, Uncle Da opened the red envelope and took a look at it. He was stunned when he saw it. It was not too low, but too high. There were six zeros on the check and a one in front, which was five of his salary.
times.
The amount of this red envelope is a bit big. If I had known it was such a big red envelope, Uncle Da would never accept it. That's all. I'll look for opportunities to return the money in the future.
After Uncle Da left, the crew's promotional tour came to an end, and now it was time to meet the real chapter. Li He received an invitation from the CCTV Spring Festival Gala again this year, but due to the unfriendly experience of the previous Spring Festival Gala, Li He refused.
.
Today's Spring Festival Gala is not the same as it used to be. In the past, whoever went on was famous, but now who is popular and who is going, it becomes more boring and less interesting every year.
On New Year's Eve, Li He just wanted to have a reunion dinner with Da Mi Mi and the whole family. However, due to the Spring Festival schedule, he had to keep an eye on the movie's release.
On New Year's Eve, Yang's father and mother brought the entire Yang family to Li He and Da Mi Mi's home. They all celebrated the New Year together. They made dumplings, cooked dishes, and posted couplets. They were very busy.
Da Mi Mi led the children to play wildly, and even though she was in her thirties, she still looked like a child, laughing and joking very happily. On the contrary, Li He, who was younger than her, was chatting with the men of the Yang family,
From history to politics to various social hot topics, we had a great time chatting.
"Mi Mi, why don't you go to the kitchen to help? Look at how many dishes Xiaonan has cooked right now?" Yang's mother's voice came from outside.
With a flurry of excitement, he ran into the living room as if running away and hid behind Li He.
Li He was a little helpless, so he comforted Da Mi Mi and asked her to be quiet, and continued to talk to Yang's father about Chuan Jianguo.
Yang's mother came in with fruits and saw Da Mi Mi hiding next to Li He. She was angry and funny: "This kid is already in his thirties, but he is still so childish."
Da Mi Mi made a face, then buried his head in Li He's arms and acted like a cow. Yang's mother said angrily: "You are like Xiao He. If it were any other man, who would dare to want you?"
It’s not in shape day by day.”
Li He smiled and said: "Okay, Mom, I am exhausted after a year of work. I just have fun and relax these days. It's nothing."
"Just spoil her..." Yang's mother shook her head and went out.
Yang's mother went to the kitchen to work, and Da Mi Mi became lively. She took out a candy from her arms and stuffed it into Li He's mouth.
"Sweet or not, I snatched it from Lemon."
Li He was stunned for a moment, then said with candy in his mouth: "You snatch something from a child? Isn't this too much?"
"What's wrong? I'm a child too?" Da Mi Mi looked innocent.
Li He held his forehead, and after a while it was time for Lemon to come over and file a complaint. Sure enough, the little girl who realized what she was doing walked into the living room crying and found the biggest complainant.
"Grandpa, Mommy snatched my candy..."
"Hey, my little girl, it's okay, grandpa will make the decision for you." Father Yang said, and the dangerous one had already swept over.
Da Mi Mi exclaimed: "Let's run away..."
After saying that, he took Li He's hand and ran out of the living room. Li He looked at Da Mi Mi with a smile like a flower, and suddenly thought that if fans outside saw Da Mi Mi like this, his jaw would probably drop.
For a long time, Da Mi Mi has given the impression to the outside world that she is a career-minded, strong woman with a somewhat strong personality. Who would have thought that in private, Da Mi Mi is a mischievous person who loves to tease people and act coquettishly?