Chapter 474 Marketing of 'Shanghai Fortress', the hope of domestic sci-fi films
After wandering abroad for more than a month, Li He and Da Mi Mi finally returned to China.
During the couple's absence, the entertainment industry was in turmoil, and all kinds of dramas kept happening, as mentioned before. In the movie market, "The Wandering Earth", which has dominated theaters since the Spring Festival, was finally released on March 8
The days of domination are over, and the new Marvel film "Captain Marvel" has dethroned him from the top spot at the box office next day.
However, the film is enough to satisfy the investors, or in other words, it has created unprecedented good results for a Chinese science fiction film. I remember that China Film Group’s goal for this film was to reach a box office of 2 billion even if it was a success. Who would have thought that the film would end on March 8
It has achieved a box office of 5.126 billion.
This result successfully surpassed the disaster film "108" and became the second highest-grossing film in the history of Chinese films. The first place was "Wolf Warrior 2" starring Wu Jing and Li Hyuk.
Because of the incredible performance of "The Wandering Earth", domestic science fiction movies have received a shot in the arm. The media, netizens, and even officials have not hesitated to praise this film. And foreign media are also full of praise for this Chinese science fiction movie.
, the famous director Guo Shi said in an interview that from now on, Chinese-language films will be divided into pre-"The Wandering Earth" and post-"The Wandering Earth".
The success of "The Wandering Earth" is of extraordinary significance and has inspired the determination of many filmmakers to create. The most inspired among them is undoubtedly "Shanghai Fortress" directed by Teng Huatao and starring Lu Xiaohan. Director Teng Huatao has many successes after the success of "The Wandering Earth"
In an interview, he said that "Fortress of Shang Hai" will take over the baton of domestic science fiction movies and continue to carry forward the success.
Fans of Lu Xiaohan are looking forward to it very much, because the other actors have no intention of trying science fiction movies because of the invincible man. Lu Xiaohan is the second one.
The producers of "Fortress of Shang Hai" began to bundle "The Wandering Earth" for publicity on a large scale, with the momentum of a successor, as if telling the audience that the most noteworthy film after "The Wandering Earth" is "Shang Hai"
Fortress".
A series of marketing has made the film's market prospects optimistic by many professionals. Fans are looking forward to it, professionals are optimistic, and the market is hungry. No matter how you look at it, the success of "Shanghai Fortress" is certain. But the starring Lu Xiaohan was unexpectedly surprised.
He was silent. Apart from regular publicity, he seemed not to care about publicity at all, as if the film had nothing to do with him.
Fans only took Lu Xiaohan's lack of enthusiasm as a sign of confidence in the film. In fact, they didn't know that Lu Xiaohan was worried about the quality of the film.
He has watched "The Wandering Earth" and the finished film of "Fortress of Shanghai". It can be said that anyone who is not blind can see that "The Wandering Earth" is ten thousand times better than "Fortress of Shanghai".
The quality of the film is so low, and the producer even dragged Li Hyuk into marketing with "The Wandering Earth". Lu Xiaohan still wanted to show off and felt embarrassed. But he is just an idol, and he can do all he can
All he had to do was cooperate, after all, his bangs were none of his business.
We can understand the thoughts of the crew of "Fortress of Shanghai". The production and publicity of "The Wandering Earth" actually cost 800 million, without any water. However, the production cost of "Fortress of Shanghai" was only 300 million, of which 50 million was left.
Director Teng Huatao has never seen it.
What kind of science fiction film can you make with just 250 million? "Moon" or "This Man is from Earth"? Neither, it is "Fortress of Shang Hai" which is known as a big production and a big cast. What does the producer mean?
It's also obvious that just making a lot of money is enough. As for whether the film is bad or not, and what its reputation is, the producers have no interest in it.
This kind of production company that purely treats the audience as fools has not been uncommon in recent years. Many viewers have also been fooled, resulting in bad movies becoming popular. But in the process of being deceived again and again, the audience will also grow.
, it’s hard to say whether the tricks used in bad movies are effective or not.
I remember someone once said that it is normal for bad movies to exist, but what is abnormal is that bad movies can achieve better results than good ones. The grand occasion before the release of "Fortress of Shanghai" can be said to be unprecedented for domestic science fiction films.
Unexpectedly, the environment faced by "The Wandering Earth" before its release was very severe, and the audience generally distrusted it.
Relying on the foundation laid by "The Wandering Earth", if "Fortress of Shanghai" passes the quality standard, it will not be a problem to be a box office hit. However, after learning from internal channels, the quality of the film seems to be very worrying.
With the huge sales of "The Wandering Earth", many domestic science fiction IP resources have become hot for a while, and many production companies have established science fiction film projects.
Now it remains to be seen whether "Fortress of Shang Hai" can be a second shot, making the era of domestic science fiction movies truly come.
Due to the popularity of "The Wandering Earth", other films in the Spring Festival have been forgotten, not to mention the new films of Uncle Long and Master Xing. They were both bad and bad, and were criticized by the audience. The two veteran filmmakers are quite worried about the late festival.
mean.
In addition, the two movies Shen Teng participated in, "Crazy Alien" with a box office of 2.2 billion and "Flying Life" with a box office of 1.7 billion, were both successful. For a time, Shen Teng was sought after by the market.
Known as the new generation of comedy master.
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Shen Teng also proved his box office appeal. The reason is that he did not star in Happy Twist's own movie. One movie was with Ning Hao and Huang Bo, and the other one was with Han Han. Happy Twist's bonus did not work.
In terms of appeal in the comedy market, Shen Teng is already stronger than Xingye, but in terms of influence, he is still not as good as Xingye.
In addition, the release of "1998" directed by Kong Jiahuan, who is at odds with "One Hundred and Eight" and Power Studio, has been postponed and is expected to be released in theaters in April.
Li He is very aware of Kong Jiahuan's ability. There will be another heavyweight opponent coming to theaters in April, Marvel's ten-year finale "Avengers 4: Endgame" is about to hit.
Movie fans all over the world are eagerly awaiting this film, including of course Chinese movie fans. Over the past ten years, Marvel has accumulated countless fans through one movie, and they are finally going to make a big gain here.
The New York Times exclaimed after watching the preview screening of "Avengers: Endgame", saying that the movie will make history and take the top spot at the box office in film history, surpassing "Avatar".
Marvel Studios is full of confidence. President Kevin Feige said in front of the media that this is a love letter from Marvel to the fans, a love letter not to be missed. Everything indicates that this film is unusual, and it seems that a storm is coming.
It's coming.
At this time, China Internet suddenly started a scolding and controversy between "The Wandering Earth" and "Avengers 4". The reason was that a Marvel fan posted on the Internet that "Avengers 4" would surpass "The Wandering Earth".
Become China's box office champion this year.
Of course, the fans of "The Wandering Earth" were dissatisfied, so the two sides started to quarrel. Soon some people rose to the level of patriotism, saying that watching "Avengers 4" means being unpatriotic, and not watching "The Wandering Earth" means being unpatriotic.
The two sides fought fiercely, real fans and fake fans, cheaters, black men, etc. appeared one after another. There were even vicious incidents of offline fights, which aroused widespread concern in society.
Due to the impact of this incident, the box office of "The Wandering Earth", which had originally dropped below 10 million in a single day, bucked the market trend and increased to reach a daily box office level of 10 million, which is an unexpected surprise.