Chapter 481: The grievances and grievances in the film market
After the hustle and bustle of the Spring Festival period, the film market, which had been dormant for more than a month, is once again busy. The May Day period, the beginning of the summer period, is approaching.
On April 24th, the disaster film "1998" directed by Kong Jiahuan and starring Xiao Mingge, Yeah Someone, Liu Shishi and others was released in theaters. At the beginning, Li He had vaguely reminded Liu Shishi to be cautious.
Shishi accepted this film, but Shi Shi, who had always wanted to develop in film, accepted this film.
Since last year's "108", Kong Jiahuan has been favored by many people in the industry, and this time "1998" can also be regarded as a gathering of superstars. However, judging from the internal reactions of previous test screenings, the quality of the film is not as good as
"One hundred and eight".
However, Kong Jiahuan is still full of confidence and made bold claims in front of the media that the film's box office will surpass "108".
Liu Shishi has not seen the finished film, but seeing that Kong Jiahuan is so confident, he relaxed a lot. He also wanted to invite Li Hyuk and Da Mi Mi to attend the premiere to give a platform to the film's premiere. Li Hyuk declined.
, but Da Mi Mi went there happily.
The premiere of "1998" was held at the Shanghai Magic City Grand Theater, and many celebrities came to support it. Those who did not come and had a good relationship with the protagonists also promoted it on social platforms.
What makes netizens feel strange is that Li He, who has a good relationship with Xiao Ming's brother Liu Shishi, didn't say anything. However, looking at the scene, she and Liu Shishi are as close as sisters, so it seems that they should do it.
Be a representative!
In this way, the rumors that Li He and Kong Jiahuan had conflicts seemed to be untrue. A reporter asked Kong Jiahuan about this issue. Although Kong Jiahuan was a bit arrogant, his words were flawless and did not reveal any flaws.
The media who could attend the premiere at least received benefits from the distributor, so naturally they wanted to speak well of the film. Before the premiere, the media praised this disaster film and praised Kong Jia Huan as one of the Chinese disaster films.
king.
However, after watching the premiere, the media were all confused. Is this the level of the king of disaster movies? Not to mention the 50-cent special effects, this vulgar plot actually has a love triangle?
And didn’t Brother Xiao Ming say that he contributed a movie-level performance? This evil and arrogant expression is as greasy as the domineering president drama he starred in. And someone, you call this acting?
Not only the media was confused, but Shi Shi was also confused. After watching the premiere, his face turned half dark. Da Mi Mi comforted him and said, "It's okay. I'll take on a good movie next time. I really can't let Li Hyuk check it for you."
Shi Shi forced a smile and said, "I asked you to help me promote the platform. Now it seems that my trip was in vain."
"It's okay, I've also acted in bad movies. After all, not everyone is Li Hyuk's pervert." Da Mi Mi tried to comfort her sisters by complaining about her husband.
In fact, to be honest, it is not right to let the actors take the blame for the failure of the film. The actors must be responsible, but the biggest responsibility is the director. There is no doubt about this. But sometimes directors are also difficult, actors are difficult to maintain, and investors are difficult to take care of.
It’s also difficult to deal with, and you have to make a good film. Unless you are a top-tier director in the industry, you will get hurt from both sides and end up making a bad film.
But the film "1998" was different. Huayi Brothers gave Kong Jiahuan the greatest trust, he chose the actors, and the production funds were sufficient for him. Even when Kong Jiahuan made nonsense, Huayi Brothers had to take the blame for him.
As a result, the quality of the premiere was like this...
After the premiere, the media from all walks of life praised a few things against their will, and the celebrities who came to the platform also said a few good words out of favor. The audience still didn't know what kind of bad movie they were about to see.
Discuss videos online.
With such false publicity, "1998" achieved a box office of 323 million on its first day of release, which is quite good data, but its reputation has completely collapsed.
Viewers who discovered that they had been deceived were furious and launched an outcry against the film online.
"The film was so good that I was so angry that I almost tore down the cinema."
"Great photo, don't do it again next time."
"No wonder Li Hyuk didn't keep you, director you are awesome."
"I have long said that the film "One Hundred and Eight" is the credit of producers Li He and Ning Hao. It is because of the control of these two elders that Kong Jiahuan is what it is today."
Online public opinion was so fierce that Huayi Brothers' public relations department dispatched an emergency response and began to control online reviews. However, it was impossible to control such a bad movie. As a result, the box office of "1998" fell off a cliff, and the next day
It only made 102 million, 64.32 million on the third day, and then nothing happened, the film was forcibly removed from the shelves.
The Douban score can reflect this very well. Before the release, it was generally predicted to be above 8 points. After the release, the score of 3.4 points was extremely eye-catching.
The quality of "1998" is so poor. The happiest thing is "Avengers: Endgame" which was released at the same time. Originally, Marvel was worried that Huayi Brothers were using the patriotic card to give "Avengers 4"
He caused trouble, but as a result, his opponent fell down without exerting any force at all. How could this make Marvel unhappy?
small book booth
Due to the incompetence of its opponents, "Avengers: Endgame" only made 223 million at the box office on the first day, but it directly counterattacked on the second day and made 537 million, becoming the single-day box office champion.
"Avengers 4" was not too happy to get its own place, because this was the place it originally belonged to. It was released in China two days earlier than other regions, and when "Avengers 4" started to massacre in the Chinese film market
, the film also began to be released in other regions, and without exception it was the local box office champion.
This summer season, "Avengers 4" has a bit more of an invincible and lonely feel.
It is normal for Hollywood blockbusters to dominate all over the world, but in previous years no one cared about it. After all, they were used to it. However, due to Huayi Brothers’ previous patriotic marketing, they could not resist "Avengers IV".
Public opinion took a turn for the worse.
Generally speaking, domestic films and Hollywood films are scheduled to coincide with each other, and patriotic marketing is a very good method. The premise is that the quality of the film must be acceptable. And the quality of "1998" should not be mentioned...
To make matters worse, due to Bingbing's incident, Huayi Brothers was involved in a series of issues such as tax issues, Yin and Yang contracts, etc., and soon faced scrutiny from relevant departments. We originally expected "1998" to respond, but
This time I won't be able to regain my blood, but I will have to pay money and ruin my reputation.
It can be said that Huayi Brothers has reached the point of life and death. At this time, there is no time to care about Kong Jiahuan's affairs. Let him fend for himself!
The big bosses in the entertainment industry have all set their sights on Huayi Brothers. They are waiting for Huayi Brothers to fall, and then everyone will come up to share and feast. The fall of every giant can bring nutrients to other companies.
There are a lot of gains, and Da Mi Mi Studio is no exception. Huayi Brothers holds a lot of IP copyrights, and Da Mi Mi Studio is focused on these things.
As for Kong Jiahuan, he was originally worried that the two Wang brothers would mess with him, but they were too preoccupied with him to take care of him, which made him feel lucky to survive the disaster. But soon he stopped laughing. The film failed miserably at the box office, and the aura around him disappeared.
Maybe some movie companies will trust him again.
After hitting a wall several times, Kong Jiahuan had to return to his old company and wait for the opportunity. But although Huayi didn't care, the investors in "1998" were not only Huayi Brothers, but also other small and medium-sized investors. These people
He was deceived by the Kong family, so he would definitely not let him go.