However, Zhang Hongchao stayed in the end, because he knew in his heart that his store was basically hopeless, so since everyone was dead, it was better for Sima to be a living doctor.
Anyway, no matter how bad the situation is, it won't be much worse.
"How do you know me?" Zhang Hongchao imitated Ye Nan, added two spoons of sugar to the coffee and took a sip. A strong bitter feeling came to his heart, but when he thought about this cup of coffee, he
Asked for 22 yuan, Zhang Hongchao gritted his teeth and swallowed.
Regarding Zhang Hongchao's question, Ye Nan had already thought of the reason.
"I have a younger brother who bought a cup of milk tea when he passed by your milk tea shop last time. He said the price was very cheap but the taste was very good."
"So that's it..." Zhang Hongchao's eyes showed clarity. He was still very confident in the quality of his products, but his business was always affected by some miscellaneous things.
In fact, this is not the first milk tea shop he opened. The location of the store he opened at the earliest time was better than the current one. However, within a few days of opening, it encountered municipal road construction.
This cultivation lasted three months.
In those three months, he barely sold a few cups of milk tea. When the road was repaired three months later, the peak sales season for milk tea was over, and the landlord came to visit. He couldn't even pay the rent. Milk Tea
Naturally, the store closed down.
This time, there was no road construction, but the community next to him encountered demolition. In just one month, more than half of the people in the community moved away, and the rest were the old, weak, sick and disabled.
Not many people will buy his milk tea.
Sometimes Zhang Hongchao even feels that he has no life in business at all.
Otherwise, why would we keep encountering this kind of thing?
For a moment, a feeling of dismay came to Zhang Hongchao's heart.
"You seem very decadent. Have you encountered any difficulties?"
"Do you believe in fate?" Zhang Hongchao smiled bitterly, "You may not believe it. My first store closed down due to road construction. This is my second store, but the community was demolished and the people in the community left.
Most of the time, my store can't even sell ten cups of milk tea every day."
"What does this have to do with fate?"
"I didn't believe in fate at first..." Zhang Hongchao sighed slightly, "My family is a farmer in the countryside. I didn't want to farm, and my family sent me to school. As a result, I didn't do well in school. I stopped studying and ran away.
I’m doing business, but now I’m losing money all the time. Maybe I should go back and farm the land honestly.”
Ye Nan was stunned,
what is this???
The future leader in the milk tea industry whom I have worked so hard to find is actually planning to give up the milk tea industry and go back to farming???
If he gives up, how can he still invest?
Is it possible to start a milk tea shop from scratch?
The key is that Ye Nan doesn't have the time or energy...
But after only a second, Ye Nan realized,
Since Zhang Hongchao is still willing to sit here and chat with him,
Then he actually has not given up as he said,
Otherwise, how could Ye Nan's past life have ended up with that ice and snow honey city that is famous throughout Blue Star!
Zhang Hongchao is very smart,
He was just telling Ye Nan in this way that he had nothing left. What you wanted to invest in was a pauper who had nothing and was very unlucky. He might lose everything at any time.
This is actually a way of retreating to advance!
"What do you think is the difference between Starbucks and milk tea?" Ye Nan picked up the coffee and took another sip. He had just added two more spoons of sugar, and this time it was finally not so bitter.
"You're not asking about the taste, you're asking about the business..." Zhang Hongchao looked thoughtful in his eyes,
"Starbucks is targeting higher-end consumers. At the same time, it provides products as well as services. People come here not necessarily because they like to drink coffee. A large number of people who come here don't even like drinking coffee at all. For example,
You, of course, include me."
"The consumers targeted by milk tea are at a lower level than Starbucks, so they have higher requirements for texture and taste, and less demand for service."
Ye Nan noticed that Zhang Hongchao had a hint of confidence in his eyes when he was analyzing products and industries. At the same time, the theories he spoke were also very insightful. He had obviously done some research on the beverage market.
This made Ye Nan very happy,
He still hopes that his collaborator is an excellent operator, rather than an entrepreneurial young man who relies solely on enthusiasm.
Fortunately, during this period, Zhang Hongchao clearly possessed certain qualities of a successful entrepreneur.
"I can tell that you have your own understanding of the management of milk tea," Ye Nan said while grabbing a spoon with one hand and gently stirring the coffee in front of her.
"In that case, why would you choose your milk tea shop in such a shabby urban area? And you should know that the best locations for milk tea shops should be in schools, shopping malls, around multiple communities and other areas with dense traffic.
Bar?"
"As for the location you chose, to be honest, even if that community is not demolished, not many people will buy your milk tea, right?"
"Of course I know what you said," Zhang Hongchao smiled bitterly, "but I can't help it. The rent for any good location is too high, and the minimum lease term for almost all stores now is one year, and I can't say...
It’s been a year and I can’t even pay one quarter’s rent.”
"And what you just said is actually wrong. I have done market research. If there was no demolition, I am actually sure to achieve profitability. I am taking the low-price route, and I am confident in the taste of my products.
It will definitely not be worse than others, but I lack a little luck..."
"Nowadays, almost all milk teas follow the high-price route. Consumers in the market have also accepted this concept of high-priced milk tea. Why do you insist on the low-price route?"
"High-priced milk tea is just a scam!" Zhang Hongchao suddenly picked up the coffee and drank the whole cup in one gulp.
"When I work in this industry, I know that the cost of milk tea is too low. Even if I sell a cup of milk tea for less than half the price of others, I can still get more than double the profit return, and I am nothing compared to others.
Better packaging, and without a better store, I can only rely on low prices to support the quantity."
After listening to Zhang Hongchao's words, Ye Nan felt at ease.
At this time, Zhang Hongchao's idea has been realized, and all he lacks is an opportunity!
Ye Nan smiled softly,
"How much rent does it cost to open a ten-square-meter milk tea shop in a densely populated area in Nangang District?"
"For those well-known brands, the total rent of the house, franchise fee, management fee, materials, etc. will cost at least more than 200,000 yuan, but if I come to open it, I only need 60,000 yuan in the initial stage!" Zhang Hongchao's eyes showed confidence.
"Okay, in that case, I will provide you with the good store you want, and I will design the good packaging you want. I will provide the money, and you will provide the technology and management. Let's open a milk tea shop together. What do you think?"
"Are you serious about what you said?" Zhang Hongchao suddenly stood up and looked at Ye Nan excitedly.
"It's more real than real money and silver," Ye Nan picked up the coffee and took a sip, "Not only that, I only want 70% of the shares in this store. If you count as a technical investment, I will give you 30% of the shares."
, I will give you 30% of the shares in all the ice and snow honey cities we open in the future. How about, you can get 30% of the shares for free without spending a penny. Do you feel like you have made a lot of money?"
Zhang Hongchao's face darkened, and he almost spat out a mouthful of blood. After a long while, he gritted his teeth and said,
"You are so shady. I contributed both technology and management, and you only gave me 30%..."
"Is it bad?" Ye Nan shook his head, "What if we lose? I took 100% of the risk, but you were trading without capital. How can there be such a good thing in the world?"
Zhang Hongchao suddenly fell silent. Ye Nan was putting a contract of betrayal in front of him. Once he signed it, he would use his skills and ideals to work for Ye Nan for the rest of his life.
But are my so-called skills and ideals really that valuable?
He didn't know, and in his opinion, Ye Nan didn't know either,
It's a big gamble,
For Ye Nan, the bet was only 60,000 yuan, but for him, the bet was his whole life.
And this is why he said Ye Nan is too dark.
The aging figures and disappointed faces of his parents flashed through Zhang Hongchao's mind.
Flashing past the cheerful laughter of his younger brothers and sisters every time he came home,
His eyes slowly lowered,
In fact, he had no choice at all,
And from a certain perspective, Ye Nan is already very generous,
If it were anyone else, he wouldn't even get 30%.
This is a big gamble, but it is worth letting him put all his future efforts into it!
Facing the hand handed over by Zhang Hongchao, Ye Nan also stood up with a smile and extended his right hand to the other person...
"Zhang Hongchao."
"Ye Nan."
"Boss, please give me more advice in the future."
"You're welcome, let's make a fortune together."
The two right hands slowly clasped together, and Ye Nan easily spent 60,000 yuan to buy 70% of the shares of Ice and Snow Honey City, a leading Blue Star milk tea company worth tens of billions in the future.