At six o'clock in the afternoon, Yu Siqiang's album "Broad Sea and Sky" was released on time, and the title song "Broad Sea and Sky" was released and sold as a single.
Albums can now be split online, which also gives fans more choices. If a song is not good, but because it is with a good song, you have to buy the entire album. To be honest, it is really a loss.
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And if each song is sold one by one, it will be clear at a glance which song has the highest sales, so the singer will have a certain goal for his next creation.
Liao Ziyong's album was released the day before yesterday. So far, the sales volume has reached four million, which is only one step away from the golden record. When Yu Siqiang released the album, many media had already heard about it and planned to report it.
When the song album needed to be promoted, they did not report it. When Yu Siqiang invited Chu Xia to write the song, they also did not report it. However, they did report it on the day it was just released.
Some people may think that if the media reports like this, it will invisibly promote Yu Siqiang?
It is true that it was a publicity for Yu Siqiang, but the rivalry between Yu Siqiang and Liao Ziyong was a major breaking point. The title alone can be used to create a lot of sensationalism.
Such a title will attract a large portion of traffic and capital, which is always focused on money.
And this is also publicity for Liao Ziyong, but in Liao Ziyong's publicity, Yu Siqiang is included.
When these media begin to write articles, they pay special attention to the content of the article, try to put Yu Siqiang on the opposite side, and write down his sense of existence. The purpose is self-evident.
But this incident did bring a certain amount of traffic to Yu Siqiang. Within an hour of the album going online, sales reached 100,000.
This number is quite satisfactory.
Because Yu Siqiang has already told his fans that a new album will be released at 6pm today, and the title song of the new album will give them a different experience.
At this moment, in this month's new song sales list, Liao Ziyong's song has reached the top 50. It is very good to achieve such results within two days of its release.
Yu Siqiang's song has just started to gain momentum. Five hours later, Yu Siqiang's fan power period has arrived, and the sales volume has reached 2 million in just five hours.
Tonight, the Mahjong Interactive Entertainment Building is brightly lit.
Liu Chong, who originally advocated not working overtime, worked on the front line of overtime work.
At the moment, they are all gathered in the data department.
There is a particularly magical department in entertainment companies called the data department. They do nothing every day but search for data on the Internet.
The reports that Liu Chong read every day were provided by them.
Tonight is destined to be the time for them to work overtime again.
The head of the data department came over with the report and handed it to Liu Chong and other big guys in the company.
Liao Ziyong is not here. He is an artist and does not need to participate in any company meetings.
The moment Liu Chong saw the data in his hand, his expression became uncertain, and the big bosses under Liu Chong were equally uneasy.
According to the database on the report, since the release of Liao Ziyong's new song, the fastest growing day has been that day, with sales of three million more.
There were five hundred thousand more on the second day, and yesterday was the third day, and there were also five hundred thousand more.
If this trend continues, tomorrow will only be less than today.
"Why did sales drop so much? Have the publicity department's publicity resources kept up?" Liu Chong directly held the accountable on the spot.
The director of the publicity department hurriedly said: "There is no publicity as usual after the song is released. Today, because of the release of Yu Siqiang's album, the publicity work has started again. Logically speaking, sales should see a wave of growth today."
The data in hand is based on the internal data of Feifan Music, which is real-time data. Today's sales volume has indeed increased significantly, reaching 700,000. Before entering the early morning, it is estimated that there will be no problem in increasing one million today.
In other words, there should be no problem for Liao Ziyong’s album to reach the gold record level.
But the problem now is Yu Siqiang's sales.
At 6 o'clock this afternoon, Yu Siqiang's album was released online, and the first hour it went online only reached 100,000.
Compared to Yu Siqiang's status, to be honest, this is too little.
Just when Liu Chong thought that Yu Siqiang had entered a career low, Liu Chong was surprised to find that the sales of the title song of the same name in Yu Siqiang's album were soaring.
In just five hours, sales reached two million.
The sales on the first day did not exceed 3 million. It stands to reason that this kind of sales volume is not as good as Liao Ziyong's, but Liu Chong smelled a hint of danger.
Because this song was written in early summer.
A professional data analyst walked in, holding another report in her hand, her face a little heavy.
Liu Chong gestured: "You analyze the results."
The analyst nodded and said: "According to the data, Liao Ziyong's album sales were three million within five hours of being online, while Yu Siqiang's sales were two million within five hours. In terms of this data, we have an advantage, but we need to be vigilant.
It’s time-sharing data. Liao Ziyong’s album sales reached 700,000 in the first hour, dropped to 300,000 in the second hour, and then averaged around 700,000 per hour. This was before Liao Ziyong went online.
This is the result of various channels of promotion. Looking back at Yu Siqiang, the first hour the album was released was only 100,000, and the second hour was only 200,000. But in the third hour, the sales suddenly surged to 500,000, and in the next two hours, the sales volume suddenly increased to 500,000.
The sales per hour reached 600,000. From the data point of view, Liao Ziyong's data shows a typical downward trend, while Yu Siqiang's data is on the rise. In terms of sales potential, Yu Siqiang's album is higher than
Liao Ziyong has many."
When the analyst finished analyzing the album, everyone in the conference room was silent.
Liu Chong rubbed his big face and asked: "What is the reason that affects sales potential?"
"There are many things, such as publicity, popularity, persona, favorability, and most importantly, song quality, that will affect the sales potential of a song. For example, "Later" in early summer, this song had a certain amount of popularity when it was released online.
The most important thing is that the song is of excellent quality, which greatly increases its sales potential." said the analyst.
"Then what is the sales potential of Yu Siqiang's songs?"
The analyst was silent for a long time and then slowly said: "Through our inquiries with the teachers in the marketing department and music production department, the quality of the title song of Yu Siqiang's album is on par with Xia Chu's "Later"."
As soon as these words came out, the whole place was in an uproar, and many people shouted that it was impossible.
For a song like that later, one song a year would be enough. How could two songs be released a year and come from the same person?
Just when some supervisors said it was impossible and some supervisors reprimanded analysts for talking nonsense, Liu Chong stopped everyone's nonsense and simply asked: "That song by Yu Siqiang... you all listen to it"
