Chu Han leisurely went to participate in the show, but at this moment, the company was already busy and started to feel dizzy.
Liu Juan led her own editing team to completely complete the post-production process, and the film has been reviewed and released next week.
Articles about the film conference the day before yesterday have also begun to circulate on the Internet. After all, the film industry is a relatively large circle, and the number of people who like movies is not a small number.
This morning, a soft article from the self-media suddenly became a hot search, directly surpassing Chu Han's two hot searches.
But anyone with a discerning eye can tell at a glance that this hot search should be done with money.
There are three ways to get trending searches for scarves now. The first is that the matter is really controversial. It is so big that it breaks away from the small circle and goes directly out of the circle. If the discussion is high, it will be on the trending search.
The second one is like this soft article, hiring trolls to brush up the rankings, and the third one is to buy directly from the scarf company.
Therefore, the things on hot searches are not necessarily the ones that everyone likes to hear and discuss.
But what followed this soft article and came to the top of the hot search was: I was maliciously criticized in my youth.
This hot search was bought by Maqiao Interactive Entertainment itself because the purpose is too clear.
In my youth, the male protagonist and the female protagonist were both idol students, and the fans of such idol students are extremely powerful.
The soft article that went viral was written by Yang Yanlong. The content was probably about how ugly my youth was and how beautiful my pancreas was.
In addition to the fact that there were so many trolls posting on my official account during my youth, it was ugly. Fans of the two idols were immediately unwilling to do so. They ran under Yang Yanlong’s scarf and started squirting.
Since Yang Yanlong published this soft article and hired trolls to search for it, he has immediately closed the scarf. He has no intention of opening it in the past few days.
Fans of idols are relatively young. They lack rationality and logic, and they like to follow blindly. In order to protect their idols, they will do anything.
The comments below have probably been occupied by a sea of abuse, but Yang Yanlong is not afraid at all.
Because his soft article was very objective and factual.
Now, all he needs to wait for is the fermentation of time. When the two movies are released together and the real public fans' evaluations of the two movies come out, Yang Yanlong can return to the bib.
But the movie was about to be released, and Zhang Kai and the manager of the publicity department were sweating anxiously.
Since this morning, they have contacted various publicity channels, various media, and various self-media.
But even the self-media chose to refuse after hearing about helping to promote the movie Pancreas.
No matter how Zhang Kai pressed and asked why the other party refused, the other party would not answer.
From the formal media to the free self-media, everyone chose to reject the promotion of this movie. Zhang Kai felt that there was an invisible network surrounding him, and he could not break through.
This feeling made him very depressed and at the same time very angry.
He knew who did it, had this ability, and was targeting small start-up companies like theirs. The key point was to spend such a huge price to do this. Obviously, there was only one person who met this condition.
"Sparrow Entertainment, Liu Chong, you guys are awesome, you counterattack so fast." Zhang Kai sneered.
No matter how anxious he is to get angry now, the publicity channels are indeed maintained by others. There is no other way, Zhang Kai can only find another way.
No matter how airtight the network seems, there are always loopholes to catch.
And Zhang Kai was looking for loopholes in this network.
"Continue to contact us and see if we can finally get in touch with the media who are willing to help us. I also want to know how powerful Mahjong Interactive Entertainment is," Zhang Kai said to the manager.
Zhang Kai knew that the conflict between Chu Han and Ma Qiao was irreconcilable. They all said that as long as the capitalists made money, they could laugh off even the murder of their father.
But Chu Han is not that kind of person. Since Mahjong Huyu has offended him, he will never cooperate with Mahjong Huyu in his life. If possible, he doesn't mind kicking Mahjong Huyu severely.
But now, they are not the opponents of Mahjong Entertainment. Just one move to block the channels makes it difficult for Zhang Kai to resist.
But Zhang Kai is also a very resilient person. Even when faced with this seemingly airtight network, he did not give up looking for loopholes.
"Liu Juan, you go find the film crew, create a short video belonging to our crew, and then upload the behind-the-scenes. The key is to upload the behind-the-scenes footage of Chu Han. The more exciting the better, just spend money on promotion."
Fortunately, this is no longer the case. Now there is a very powerful short video platform. On this platform, you can not only share your wonderful life, but also conduct business promotion.
Moreover, you only need a very small fee to get a lot of traffic.
A film crew has done this before. Two thousand yuan earned tens of millions of exposure, and their product received more than 800,000 likes. Similarly, because of the good quality of that movie, the box office was once high, and the results were high.
Very good.
But short videos are far from enough. The real resources are the media in those channels, which are more targeted.
The traffic of short video platforms is large, but the crowd here is dense and messy. Professional promotional media are very targeted. For example, when promoting movies, they will only target people who love movies.
In this way, the publicity effect obtained is twice the result with half the effort.
It's a pity that such channels are blocked, so Zhang Kai can only squeeze out a way through short videos.
"Hello, Mr. Yu Siqiang? I am Zhang Kai, Mr. Chu's partner. We have a small favor and hope you can help..."
"Hello? Is this Director Liang? I'm from Honghuo Media. Yes, it's Mr. Chu's company. I may need a small favor from you... If you can find more celebrity partners to help, then
Even better..."
"Hey, is this Mr. Ji? I'm Zhang Kai, do me a favor."
"Hey...sister-in-law, do me a favor...I'm Zhang Kai, a partner of Chu Han Company." This call was for Xia Chu.
After he finished calling all these people, Zhang Kai finally showed an excited smile.
"Who else can help? Notify Du Jun and Liang Bing, as well as Ding Ling and Dong Hao. If you don't have a short video account, please open it and ask them to come to the company."
"By the way, where are Lin Xiao and Wang Dada? Why did I forget about them and call them over to shoot a short video? I don't believe it. Our professional media company is using money to promote,
Still can’t get exposure?”
Zhang Kai's method is very simple. He uses the celebrity effect. He uses all the celebrities to help shoot short videos and upload them. The content is to recommend Chu Han's movie. He doesn't believe that this level of exposure will be better than
Are those professional media bad?
"Do you really think that I have no choice but to suppress the publicity channel? Mr. Liu, times have changed!" Zhang Kai said, clenching his fist.