After the ecological establishment is completed, there will be another place where players really burn money, publicity.
It is said that the Internet is a big money-burning company, but under the leadership of the two Ma dads and other Internet tycoons, they used money-burning methods to gradually make people in the country of Great China change their living habits, thus achieving
Internet profitability.
Therefore, latecomers do not need to burn money.
However, this also means that competition has become more intense.
Although it does not cost much money, publicity is still a huge expense.
Nowadays, there are more than a dozen brands of video players, and the three giants occupy half of the country. They tried their best to collect all kinds of copyrights on the market. Later, they found that this did not work, so they started making homemade movies and dramas to attract traffic.
Who would have thought that a player that just plays movies and TV shows would one day film movies and TV shows in order to attract traffic?
This is competition, and competition is too fierce.
When Chu Han really plans to start this project, he must be prepared to throw endless money into it.
However, in order to prevent the lifeline of the channel from being controlled by others, and in order to occupy a place and have a voice in this market in the future, he must do it.
"Please help me get in touch. It doesn't matter how high the salary is, as long as their skills are outstanding!"
Chu Han even wants to make a music player software. If this video software can be successful, he will try it.
Yes, it may be necessary to spend money in the early stage, but Chu Han's advantages over the Big Three are also very obvious.
There is a world of music and film and television works stored in his mind. How powerful are the three giants? Can they beat Chu Han?
This is also the reason why Chu Han insists on creating a platform channel, not only so that he will not be restricted by other platforms, but more importantly, he can obtain more benefits through this.
"How is the publicity effect of the movie?" Chu Han asked again.
The marketing manager said: "There are nearly 5 million discussions about our new movie on the bib, and 10 million hot spots on the short video platform. Compared with the publicity effect, it is not satisfactory."
"Are you sure all the celebrities you are looking for help?"
"Not only that, Director Ren Zhong also asked some actors to help, as well as Director Liang Yusheng. Both directors asked many people to help." said the marketing manager.
Zhang Kai not only found Liang Yusheng, but also found Ren Zhong. In terms of relationship, Chu Han obviously had a closer relationship with Ren Zhong. Needless to say, Ren Zhong would definitely help with this.
"The popularity of more than 10 million yuan is already very good, so let's do it. Is the release date ready?"
"We have already made contact with the movie theater, and it will be tomorrow." Fortunately, Mahjong Interactive Entertainment is not big enough to control the movie theater's capital.
"Very good, let's post the release date below on the official WeChat account, and then let's just wait for the results quietly." Chu Han said with a smile.
Of course he was really angry about the restrictions on publicity channels, but he wasn't too angry.
Because he doesn't care about publicity at all.
If there is publicity, that would be even better, it would be the icing on the cake. Without publicity, as long as the film is of good quality, it will still have a good box office.
For example, isn't burying alive an example?
Now, Chu Han only needs to wait for the box office results of the movie's opening.
...
"Mom, today is Saturday, I want to go out and play." Shanshan called the landlady.
"Who are you playing with?"
"Let's go and play with uncle and the others. Their movie will be released in the cinema today. They will definitely go to the cinema then, and I will go too," Shanshan said.
"Go ahead and be safe."
From the landlady's point of view, now that Shanshan is following Chu Han and the others, there is no need to worry about danger.
Not to mention that they are very familiar with each other and have a strong trust in each other. With Chu Han's current status, he will not do anything that makes people distrustful.
Shanshan exclaimed excitedly, she could finally go out to play.
But Shanshan lied to her mother, and he was not going to play with Chu Han at all.
Where does Chu Han have time? The program team is following her now, and he is also working on the next issue of the strongest musician.
It was Xia Chu and Liang Bing who invited Shanshan.
That's right, they are three girls, without Chu Han.
When Shanshan arrived at the bookstore with her bag, Xia Chu and Liang Bing were already dressed up and waiting for her.
"Sister Shanshan." Chu Xiaoxiao called softly.
"Long time no see, little one."
It is said that three women make a drama, but so far, the three of them have never had any conflicts.
Not only that, the three of them also established a relationship through daily contact.
Shanshan and Xia Chu met first, then Shanshan met Liang Bing, and then Liang Bing met Xia Chu, and the three introduced each other. After Xia Chu and Shanshan's relationship strengthened, they began to go shopping, and Xia Chu and Liang Bing's relationship
After the promotion, I went to the mall again, until one weekend, when three women went to the mall together, they finally established a small WeChat group.
There are only three of them in the group, and they chat about their own gossip every day, and the conversation is continuous.
Let’s not talk about Shanshan and Liang Bing. They are both students and spend a lot of time with their mobile phones. Ever since Xia Chu stopped working and became obsessed with creation, they spent 24 hours a day and 12 hours a day on their mobile phones.
After sleeping, the remaining twelve and eight hours are spent watching TV shows, listening to music, playing and chatting on mobile phones. Everyday life is extremely boring.
Since I have nothing to do every day, I must be chatting crazily in the WeChat group.
Coincidentally, today, Saturday, Liang Bing's first female-led drama is released, and Liang Bing has been looking forward to it for two months.
Liang Bing is relatively low-key in the class. She has many friends, but not many truly close friends, so even if the movie is released, no best friend will invite her to watch it with her.
The most everyone can do is discuss it. Someone in the class is going to become a star student.
Fortunately, although there are no best friends in the class, there are two in the bookstore.
Compared to being best friends with reserve actors who have more psychological twists and turns, Liang Bing prefers the mature Xia Chu to be best friends with the careless Shanshan.
"The scarf exploded. I heard that many people were shooting for my youth tickets." Shanshan, who had just come in, couldn't help but share the news she had learned.
"My youth? What does that have to do with the movie we are going to watch?" Liang Bing said speechlessly.
"You are stupid. The more popular My Youth is, the more popular it is. Doesn't it mean that no one cares about my uncle's movies?" Shanshan said anxiously.
As an outsider, Shanshan naturally doesn't know what's going on in the industry. Now that various channels in the industry are blocking the movie Pancreas, it's strange that she can see the news about Pancreas.
"I'm telling you, don't be anxious, don't be afraid, My Youth is definitely a bad movie, it will definitely be bad, I said so." Liang Bing said domineeringly for the first time.
She went to the movie conference on the day, and she also quietly took a look at the movie conference next door. It was true that the movie was not interesting at all.
"Really?" Shanshan looked unbelieving.
"Let's go, let's go, the latest movie is about to start." Xia Chu urged Chu Xiaoxiao as she carried her bag.