Early this morning, Feifan Music released a message through its official scarf. This news made the scarf circle that was still ready to stir up excitement once again.
"Congratulations to singer Xia Chu for reaching the gold record level. "Later" broke two million in two hours and five million in six hours."
As soon as this news came out, the whole Internet went crazy.
This time, it's not just Xia Chu's fans and anti-fans who are boiling. This time, it's the entire singer circle.
In the singer circle, there have always been several honors that all singers want to strive for. For example, some very valuable awards, such as the Best Song Award, the Best Pop Award, etc.
But in addition to these awards, there are also some record sales honors.
In the early days before the Internet, albums were still recorded and sold on discs. At that time, due to purchasing power, disc sales did not reach particularly high volumes.
Five million was considered very good, and if it reached five million, it would be a platinum record at that time, and if it reached ten million, it would be a diamond record.
Diamond records were already top-notch in that era. Each album and disc sold for anywhere from thirty to fifty. The purchasing power of that era was between five million and ten million. You can imagine how terrifying it was.
At that time, piracy was not controlled so strictly. The truly huge market was still the piracy market. Pirated discs only cost ten yuan. You can imagine how much money singers would lose at that time.
And for a singer in that era, the greatest honor was not how many awards he won, but how many records he sold.
A platinum record singer who has sold five million copies will have a significantly higher status in the singer circle. As long as he has a platinum record, he will basically become a first-tier singer, or a top second-tier singer, someone who truly has a status in the world.
And the singers who get diamond records are undoubtedly the top legendary singers.
This kind of singer no longer cares about doing business, commercial performances, or holding concerts. Even if this kind of singer does not have much publicity resources, when it comes time to release a song, the sales of the new song will still be at the top.
For example, Jay Chou, who became famous 20 years ago and is now, has hardly occupied much resources on the Internet in recent years. But when he raised his arms, the topic of scarves immediately became the top one. Today's top idols instantly understood what horror is.
The reason is simply because he has many classic songs, but in the past twenty years, he has only had five diamond records. Therefore, the real honor is the title brought by these sales.
In the past, there were only two levels of sales honors: platinum and diamond, but now it is different. Now the capital company has further subdivided this honor, adding gold.
Whether it is Xia Chu or Su Wei, even if they sing ten songs of the quality of Little Lucky, they can barely reach the level of second-tier singers. But if there is a gold record, even one, they will instantly reach the top of the second-tier singers.
Just one step away from the front line.
With the launch of the Internet, the crackdown on piracy has become more and more severe, and now there is basically no piracy. Coupled with the increase in purchasing power, the honor corresponding to sales volume has also changed.
Gold needs to reach 5 million, platinum now needs 10 million, and diamonds need 50 million.
Since Feifan Music has reclassified its sales volume, until now, except for Jay Chou's new song that reached 30 million sales some time ago, no other singer has reached this level.
Today's gold records and platinum records may have some moisture, but today's diamond records don't have any moisture.
In the past, in the era of discs, data could be swiped, and rich people could buy multiple copies of records like crazy. But in the era of the real-name Internet, a person can only buy once.
So the purchase volume of 50 million means that 50 million people actually purchased it.
Therefore, even though the gold content of gold records and platinum records is not as high as that of diamonds, they should not be underestimated.
When the sales of Xia Chu's songs reached 5 million, Xia Chu's status in Extraordinary Music changed and he became a golden singer.
This is specially produced by Extraordinary Music for singers. This identity nameplate also represents a symbol of identity.
There are so many singers in the singing circle, but only a few hundred have received gold records, only a few dozen have received platinum records, and not a single one has received diamond records so far.
But there are a few big names who have diamond nameplates, including Jay Chou. After all, they have already received the diamond record award in the record era, so even if they haven't achieved it now, they still have the diamond award.
When she got this nameplate, Xia Chu was no longer a third-tier singer. She had reached the top of the second-tier and was only one step away from the first-tier.
The discussion about the beginning of Xia and the dislike of the song "Later" are also abuzz on the scarf and the Internet.
If it was just a song that barely reached the gold record, it might not have caused such a big sensation. But because Xia Chu and the company had a fight just yesterday, in front of all netizens, Xia Chu's popularity itself
It hasn't decreased.
As a result, news came out today that the sales of Xia Chu's song reached the gold record level without any recommendation. It only took six hours to sell, and it didn't even take 24 hours to reach the gold record level. This is
Netizens who didn’t know the truth began to wonder.
A song that hadn't arrived in 24 hours was put on the shelves in the early hours of the morning, and by the morning it had sold six million copies, it was simply terrifying, but everyone knew in their hearts that this song had not yet experienced a real sales surge.
Starting from noon is the time when sales really surge. At that time, how much will this song break through?
Some people say that Xia Chu's status as a top-tier singer has been confirmed, because it is certain that the sales volume of his song will reach 10 million. The quality and popularity of the song are there, and the sales volume is still in the thousands every minute.
It is impossible not to increase.
As a result, some self-media and musicians began to question whether Xia Chu's album is valuable or not? Is it caused by the popularity?
But when the song started to become popular on the streets, and when countless people began to praise it on the Internet, these self-media and musicians shut up. Among them, Jiang Wanqiu directly closed the comments on the scarf.
If the short video released by Basecamp on Saturday was just a warm-up and made the song a little popular, at that time, no one could see the potential of this song.
But now, when the album is actually released, when the sales volume appears in front of everyone, and when everyone knows that this is a song that may hit diamonds, everyone's attention is attracted to this song.
Feifan Music quickly re-produced the recommended cover, specifically recommending the song Xia Chu. The title is: How far is it from the song that went gold in six hours to become platinum?
People felt that the song was not worthy of its name, but after buying it out of curiosity, they were immediately attracted by Xia Chu's rich emotional singing.
No one will say that this song is not worthy of its reputation, and no one will dare to talk about the quality of this song.
When the entire Internet began to discuss Xia Chu's song enthusiastically, Xia Chu was sleeping soundly at home.
[Author's digression]: Today is still the fifth update, no change