Lin Yi has certainly done his homework, and even with ten years of experience ahead of him, it can be said that he knows himself better than his opponent himself.
So now I am just teaching Li Jianguo a lesson. Entrepreneur partners must unify their minds first, otherwise they will not be able to accomplish anything.
Li Jianguo found it very strange: "How do I understand the method?"
“Have you ever ordered food online before?”
"No."
This is normal. They have just entered college. They must have eaten in the school canteen before and at home during holidays. Many of them have never been to restaurants outside Dalian several times since they were young.
Lin Yi found a website on his computer and pushed it to Li Jianguo: "Come on, pick a restaurant and place an order. Let's test its user experience."
"Are you hungry? Is this the name of this website? It's quite vivid."
The team of Are You Hungry actually started its business very early, and they took a bit of a detour at the beginning, adopting a phone ordering model.
The website was officially launched in 2009. Last year, in 2011, it received $1 million in Series A financing from a well-known venture capital institution, and then expanded to Beijing.
The most important thing is that this website was created by a group of graduate students at Shanghai Jiaotong University, which is why Lin Yi chose this track.
The threshold is low.
Another reason is that before Lin Yi was laid off, he worked in the local life division of a large factory.
Although he is a coder, he quarrels with the product manager countless times every day and does not know everything about the food delivery business, at least he is quite familiar with it.
Li Jianguo's words reminded Lin Yi of issues he had ignored before.
"You reminded me that we also need to think of a good name for our website. You can also think about it first. But there is no rush. Now you should order a meal first and order whatever you want."
Li Jianguo didn't agree. He carefully searched the website for a long time before making up his mind.
"Lunch is one of the three most important things in life, how can we just do it casually?"
Well, the other two things are breakfast and dinner.
They were talking witty words while waiting for the takeaway to arrive. After dozens of minutes, Li Jianguo's cell phone finally rang:
"The meal has arrived, right? Okay, I'll come down and get it now. It'll be there soon."
Then he ran out in a hurry, took the elevator to the dormitory door on the first floor, and collected his hard-earned lunch.
Lin Yi did not disturb other people's interest in eating, so he waited until Li Jianguo swallowed the last bite and wiped his mouth with a tissue before continuing the topic.
"how are you feeling?"
"tasty."
As soon as Li Jianguo spoke, he understood that Lin Yi was not asking about taste, but the "user experience" mentioned earlier, so he added:
“I think it’s pretty good, except it’s a bit expensive.”
His financial situation is not tight, and this feeling is just a matter of consumption habits, because the comparison object is the school cafeteria.
Lin Yi did not discuss this issue for the time being.
"I feel bad."
Li Jianguo was very curious: "It's just a normal ordering process. It's just that the previous phone order was changed to online ordering. What do you think is wrong?"
Lin Yi did not tell him the answer directly, but enlightened him in a persuasive way: "Why do you think people order takeout?"
This question is not difficult to answer. Li Jianguo said matter-of-factly: "Because I'm lazy and don't want to go out to eat by myself."
"Exactly. But did you realize that there was a very redundant step just now, that is, after the meal was delivered, you actually had to go downstairs to get it yourself?"
"Uh... if you don't want to walk this far, you're too lazy, right?"
The young man is still too hardworking.
"NONONO, most scientific and technological progress is due to the needs created by lazy people. Lazy people are indispensable for their contributions to this world."
"All entrepreneurs should be grateful to lazy people, who make their existence meaningful."
Lin Yi chatted for a few words, looking for the feeling of pointing the country, and then returned to the topic:
"What do you call takeout if it's not delivered to your door? The restaurant where you place the order is not far away. You can go to the store to pick it up yourself if you walk a few hundred meters."
Lin Yi pointed out another misunderstanding of his: "And there is one thing you just said that was out of touch with the real usage scenario, that is, you did nothing after ordering the meal and concentrated on waiting for it."
"But in most cases, consumers will of course do whatever they want after ordering food. Think about it, what would you have done if you had received this call in the middle of playing Dota?"
This time Li Jianguo understood a little bit: "Then I will definitely be very irritable. If I hang up, I will be scolded by my teammates, but the delivery man is waiting downstairs again."
Lin Yi continued to add: "Also, you were sitting here fully dressed just now, so you think it's not troublesome to take the elevator downstairs, but what if you are lying on the bed, or just naked?"
"Then you even have to get dressed first!"
Li Jianguo imagined that scene in his mind, and he quickly stopped imagining it as it was a bit jarring to his eyes.
"What you say makes sense."
Lin Yi shook his head: "It doesn't make sense, this is our opportunity."
"If they can't deliver it, can we deliver it?" Li Jianguo asked a stupid question.
"Classmate, you live here, do you think you can send me upstairs?"
Li Jianguo was greatly inspired, as if he was enlightened, and he enthusiastically proposed without having time to think more:
"Then what are we waiting for? Let's get started!"
In fact, Lin Yi plans to compete with Hungry Me for more than just Jingdian’s dormitory building, but there is always a first step for everything.
This is just the beginning.
However, as the first and currently only partner, seeing this guy’s enthusiasm so high, Lin Yi didn’t want to dampen his enthusiasm, so he assigned him a job:
"My website needs to be debugged before it goes online. In addition, I will take care of the domain names and servers we need."
"In your words, during this period, you will be responsible for researching which sellers in the school are the most popular among the teachers and students of the school and have the largest volume of meals."
Li Jianguo is very active and motivated, but first he needs to ask clearly:
“What to research and how to research?”
Lin Yi patiently explained in detail: "When it's time to eat, go to those restaurants and count how many meals they can sell, and then you can roughly estimate the sales volume for the entire month."
"Okay, I'll go tomorrow!"
"If possible, you should try your best to establish a good relationship with the owners of each store in advance. Takeout is nothing more than buying and selling. If we win them all, we will win half the battle."
"Then I'll eat them all!"
Lin Yi didn't care about this false act of public benefit, since he had absolutely no intention of reimbursing it anyway.
Although first-hand information is more detailed and reliable, this problem does not necessarily require one's own hands. Lin just let this guy get into the state in advance.
So he opened Jingdian's on-campus BBS and launched a poll on it: