Lin Yi is not alarmist. He does feel that the current speed is too slow. The Hungry One mentioned just now can only be considered a small company. In fact, more predators are already waiting at the door.
There is not much time left for them.
Li Moyan and Li Jianguo still can't understand his sense of crisis. They don't even have the concept of unicorn in three years and Nasdaq in five years.
In fact, we cannot say that those entrepreneurs are eager for quick success, because the competition in this industry is too fierce.
Needless to say, those who have not stepped on the wind.
Those who are lucky enough to step into the wind will find that countless competitors swarm in an instant, and then it will be a battle royale game where the last one is king.
If you cannot develop at that speed, it only means that you are about to die or are already dead.
"It is too easy to copy in the Internet industry, and the marginal cost is too low. This is a natural monopoly industry. Running too slowly is not a matter of only being able to drink soup, but will directly lead to elimination."
"What's the meaning?"
These concepts are a bit out of line for Li Jianguo, who has just entered college, and Internet slang is not as popular as it was later.
Li Moyan knows better: "The Matthew effect means that the strong always get stronger."
"That's right."
Lin Yi clapped his hands and said, "Cheer up. From now on, we should treat ourselves as soldiers. We are at war."
Li Jianguo felt a little excited, but Li Moyan didn't do this very much. She was the one giving orders in the student union.
"Then what are you going to do?"
Lin Yi corrected her seriously: "It's not me, it's us."
"We need to promote the website to other universities as soon as possible. I hope to have a firm foothold across the entire capital no later than the end of this semester."
This is no small goal. There are nearly a hundred colleges and universities in Beijing, and the total number of students enrolled in undergraduate and vocational colleges may be 1.8 million, which exceeds the total population of many cities.
Moreover, the consumer demand of college students is very strong and it is easier to develop new consumption habits. This market has great potential.
"Before, Jingdian's promotion was handled by the three of us. We know all the details. Now we just keep copying."
"Of course, we will lose our home field advantage after leaving Jingdian. Promotion must be more difficult than before. We must be prepared."
"The good news is that college students are very receptive, and there are already other websites laying the groundwork, so there shouldn't be any obstacles."
Li Moyan has no doubts about this, but she raised one point: "Aren't we going to be in the market other than college students? It always feels like a waste."
Lin Yi explained his thinking to her: "Based on our experience at Jingdian, the reason why many students switched from Hungry to us is that our food delivery system is more convenient and efficient."
"This is a major advantage that Jianguo and I have thought of from the beginning, but the prerequisite for this is that all the delivery personnel are students of the school, so that they can come and go in the dormitory without hindrance."
"Everyone knows that the labor force of college students is very cheap. Another benefit of this kind of part-time employment is that it greatly reduces costs."
"But if we were to expand into other consumers, both of these advantages would be lost, and the cost of having a full-time delivery person at our current scale would be too high."
There is no perfect business model. The style of play chosen by Lin Yi was specially designed for the university market. The disadvantage is that it cannot leave the school.
Li Moyan chose to trust Lin Yi's judgment for the time being and did not raise any objection. She just decided to join today and actually didn't know much about it before.
She also started doing "Are You Hungry" at school, and planned to do more homework after she went back?
"still have a question."
She raised a finger and said it very formally: "If we want to expand, we must first invest more. What proportion should we invest?"
Lin Yi and Li Jianguo were stunned by this topic. The latter had worked in Mi Mi Hu Hu for so long before and had no such awareness at all.
Although Lin Yi had invited him in the name of a partner, he had not cared about the share issue. All the investment during this period was borne by Lin Yi.
Lin Yi was very confident about Li Jianguo, and he originally planned to wait until the company was larger in size and the company was officially registered before talking to him.
Now one more person has come in. Li Moyan is not such a messy person. She does things very methodically and has been up front from the beginning.
In fact, she didn't care about how much money she could share. The food delivery website had just taken a few steps, and it was far from the time to sit on the ground and share the spoils.
What she cares about is the right to speak.
However, Lin Yi would never give in on this point. He glanced at Li Jianguo next to him, thought for a while and said directly:
"You can see that the team has not invested much in other aspects, but our most valuable asset is actually the website itself."
This was explained to Li Jianguo. Senior sister must be able to understand this. Lin Yi then proposed:
"Since this website was founded by me, I should have the largest share, and for those of you invited by me, I will grant you each 10% of the equity."
"I estimate that the early development of the website will require at least 100,000 yuan of funds. According to this ratio, I will contribute 80,000 yuan alone, and you two will each contribute 10,000 yuan."
He retained 80% of the shares for himself not to make a statement now, but to ensure that he could maintain absolute control even if financing continued to be diluted in the future.
Giving 10% to each of the two people can also ensure their enthusiasm and participate with the mentality of "partners" rather than "workers", which is very important.
The amount of investment is also taken into consideration.
The siblings' family background is not bad. They should be able to afford ten thousand yuan. If they spend more, there is no guarantee that they will have to ask for help from their family.
Li Moyan knew that his family might not be willing to support the two of them starting a business.
As for Li Jianguo, he had not considered this issue before. The thought in his mind at this time was that Lin Yi gave this ratio...
A bit stingy.
He could understand that Lin Yi was the earliest proposer and contributed the most, so it was absolutely natural for him to get the largest share, but he and his cousin together only had 20%, wasn't it too little?
However, Li Jianguo still understood this matter from the perspective of "buddy loyalty" at this time. He felt that Lin Xiaoqi could not be too fussy about it.
The only thing I was more worried about was my cousin's reaction, so I turned my attention to her.
Li Moyan knew that Li Jianguo was acquiescing to this, so the key was on himself.
To be honest, she was a little dissatisfied. As the minister of the college, she was one year older than these two guys, and their peers were just her subordinates.
However, Lin Yi's initiative to determine the equity share based on actual capital contribution does not count as taking advantage of them, and it is indeed inconvenient for him to invest more.
Li Moyan thought for a while, it would be too careless if he was too obsessed with this when he was new here, especially since Li Jianguo, who had joined earlier, did not raise any objections.
Moreover, Lin Yi not only has the technology to create a website on his own, but his financial strength is also stronger than imagined.
"Does your family support you in starting a business?"
"These are my own savings. I've actually been trying to make money since high school."
The senior sister didn't ask any more questions, just looked at him deeply and finally nodded in agreement.