Liu Jianni was very efficient and did not keep Lin Yi waiting for too long, so he sat in the female investor's office again after Girls' Day.
It was the same coffee that the secretary brought personally last time, but after she put it in front of her, Liu Jianni added: "This time it's good coffee."
Lin Yi smiled, not because he was proud, but because being able to enjoy this treatment meant that today's matter might be in order.
He took a sip and praised: "It's really good coffee."
It's just pretending, he can't taste it at all.
Liu Jiani did not talk about coffee anymore. She was very focused when working and said straight to the point: "I have verified the information you provided last time. Last year Wang Xing proposed a T-shaped strategy for each group, and at the beginning of this year he listed takeout.
into the vertical business.”
The so-called T-shaped strategy is to use group buying as a horizontal line, other vertical fields as a vertical field, group buying as the entrance, and other vertical fields as the moat of each group.
The more typical and successful ones in these vertical fields include the online movie business of Meituan, which was later renamed Maoyan, and the hotel business of Meituan, which brought down several established online travel agencies.
Now, they're targeting takeout.
Originally, such a strategic adjustment was not enough to attract attention, because each group targeted many areas, not just takeout. They also wanted to do KTV, scenic spot tickets, parent-child, wedding...
I want to do everything!
There have always been many labels for each group and Wang Xing, and the most famous one may be his personal statement that "every group has no boundaries." This sentence makes every industry he targets tremble.
However, now that Lin Yi has hinted, the situation is different.
In fact, Liu Jianni also found out that Wang Huiwen was the one who promoted the takeout business within each group, which was consistent with Lin Yi's previous statement.
Of course, the information Lin Yi gave out was true, but he had no evidence, but Liu Jianni would find the evidence herself and figure out the whole story.
In short, Lin Yi can now put down his coffee and ask: "So Mr. Liu can trust me?"
Liu Jianni did not follow his words, but firmly took the initiative: "I asked you to come because I think we already have a basis for conversation."
What a strong investor, but at this time people had to bow their heads under the roof, so Lin Yi showed the proper attitude.
"Please give me some advice, Mr. Liu."
Liu Jianni was quite satisfied with his reaction, so she threw out her plan: "I can give you 1 million US dollars. If what you say comes true, you should be able to get a return within a year..."
"Wait a moment."
Lin Yi interrupted her, "Mr. Liu, the last time we talked was for US$3 million. Are you hungry? We raised US$1 million in Series A two years ago, and our scale now is much larger than they were then.
"
Liu Jianni held her hands and shook her head: "That's not how the accounts are calculated. It's not two years ago, and you're not hungry either."
"Lin Yi, you should know that normally your project will not pass the company's internal investment vote, and the unverifiable things you said are not enough to be the basis for changing the result. In fact, I will not
Speak up at the meeting."
"The reason why I can talk to you now is because the scale of this project is not large. With my seniority in the company, I can still push it through."
Lin Yi actually had some expectations about how much money she could give, but she still had to fight for what she should fight for: "Are you hungry? I just got 3 million U.S. dollars. You only gave me 1 million U.S. dollars, only one-third. How can I fight this?"
?”
Liu Jianni pointed out his wishful thinking: "One million is a lot. Is the current scale of the casual takeout network one-tenth of that of Hungry?"
Lin Yi did not answer.
Liu Jianni continued: "To put it bluntly, the risk of your project is very high. Investing in you is equivalent to gaining wealth and wealth through risk, but you must also have the awareness to gain wealth and wealth through risk."
The venture capital industry is actually not as glamorous as it seems from the outside. It seems that just investing in a small company can get returns dozens or hundreds of times after a few years. It is no different from printing money.
Those examples are famous because they are rare.
Behind these, there are actually a lot of failed cases where there was no splash at all after investing, and the end was miserable or even all the money was lost.
This is an adventurer's game.
What Liu Jianni means is that if they are willing to take huge risks, they must get corresponding benefits, otherwise they will lose money.
Lin Yi didn't want to let go easily: "The more capital you give us, the more likely we are to develop better under the pressure of Are You Hungry? This is a win-win situation."
Liu Jianni didn't want to talk nonsense to him anymore: "You can choose not to."
All right.
Lin Yi sometimes feels that these accountants are very boring, but when it is not his turn to speak, it is best to respect other people's rules of the game.
And he is just bargaining. Even if Liu Jianni is really willing to give 3 million US dollars, he may not dare to accept it. How much equity will be given?
The next thing was relatively simple. Liu Jianni told him some precautions. Generally speaking, apart from certain financial supervision, there were not many restrictions on the business.
In fact, venture capital institutions can do far more than just provide money. If it is a very promising investment target, they can also get various resources grafted by the company, especially well-known institutions, which have a lot of energy.
Therefore, those who fantasize about traveling back in time and investing in two horses with just some banknotes are probably out of their imaginations.
Because they were also stars in the entrepreneurial world at that time, and they were not willing to ask for money from just passers-by.
As for Lin Yi and the others, since it was just a project forced by Liu Jianni, it is unlikely that they will enjoy these benefits.
Lin Yi didn't have many opinions on conventional investment and financing routines. After a brief discussion, he still asked the question he was most concerned about: "When can we get the money?"
"soon."
Asking this means that he has quickly accepted the reality and started to pay attention to the next step in a very practical way. Liu Jianni asked with satisfaction:
"What are you going to do after you get the money? I guess you are not planning to compete with Hungry in the ring face to face, right?"
Although the US$1 million is only one-third of Hungry.com, considering that Hungry.com covers more cities than them, the two parties may not be able to compete with each other in terms of the resources invested in the capital.
Here Lin Yi gave a little away: "Mr. Liu will see it soon."
This is indeed something that the CEO has to worry about. In this case, Liu Jianni will not ask anymore.
The reason why she plans to promote this project is of course not only because of the income that $1 million can bring, but also because she thinks it may be an opportunity to enter the O2O field. Of course, it doesn't matter even if it fails, she can still afford this loss.
.
It's an idle move, but it's a move without regrets.