"Are you planning to do a charity event to help disaster areas?"
The person asking the question now was their investor representative Liu Jianni. Lin Yi just expressed his thoughts and immediately got the approval of his senior sister and Li Jianguo, so this was the only person he needed to convince.
"Yes, I saw students at Shuzhong University today spontaneously organizing to pray for compatriots in the disaster area, and I also saw college students from all over the country posting such photos online."
"I think they should know that they can't help those victims by lighting candles, so I plan to give them an opportunity. For every takeout order they order online, we promise to donate one yuan to the disaster area on behalf of consumers."
"One dollar per order is a simple and easy-to-remember slogan we came up with for this event, and one dollar is the break-even point we have calculated. It will not cause the company to lose money. It is equivalent to donating profits to represent our intentions.
"
"At the same time, this is also an excellent promotion for our takeaway website, because college students are our target customers. It is expected that this event can significantly expand our influence in the university market and enhance our brand reputation.
and favorability.”
In 2013, netizens didn’t see that many routines. The famous Shuidichiou was only established in 2016. Its founder was born in a group, and he should still be doing it for Wang Xing.
Lin Yi's "one dollar charity" trick is not only the first of its kind on the Internet, but at least it is still a new thing.
Liu Jiani didn't think about it for too long. Although her investment of 1 million US dollars in Yiyi Takeout.com relied heavily on the ambiguous news released by Lin Yi, there was no doubt that the better the website developed, the higher the returns would be.
Her vision is not bad, and she can understand with a little thought that there is indeed a good opportunity here.
"I agree."
In this way, the matter was settled. That night, a notice drafted by Lin Yi himself was posted on the homepage of Suiyi Takeaway.com and Suiyi APP.
"Dear customers:
At this time, you may already know that a major disaster has just occurred in Yucheng City, Sichuan and Sichuan Province. All the employees of our casual food delivery network are very worried about this. While praying for blessings, we are very eager to do our best for the compatriots in the disaster area.
[To be honest, I have been using Yeguo to read and catch up on books recently. I can switch sources and read aloud with many sounds. www. Android and Apple are available. 】
After urgent deliberations by the company's management team, we have decided to launch a one-dollar charity event from now on. That is, for every takeaway order generated on this site, including the Random APP, the company promises to donate one yuan to the disaster area on behalf of consumers.
This event is valid for one month. In order to facilitate consumers to supervise us, we have set up a real-time display window of the order quantity on the homepage of the website and APP, and will announce the donation receipt to everyone after the event.
Disasters are merciless, but there is love in the world.
Although we are single and weak, we believe that when everyone's kind hearts and thoughts come together, just like every glimmer of light will condense into a torch, we can bring warmth and light to the world and illuminate the way forward.
Suishui Takeout.com, on April 20, 2013.”
Of course, Lin Yi will not do things as messily as the so-called love self-service store that Huang Tao set up in Jingdian. He directly displays the real-time order volume and has no intention of defaulting on the bill in the end.
Doing charity was originally a widely recognized and accepted way to gain reputation, but later on, some profit-minded people used their brains to do this, which led to everyone becoming more and more distrustful of charity.
He did not make any appeal in the open letter, he just stated his commitment, but I believe that college students will be happy to support it after reading it.
Since Lin Yi spent a day communicating and preparing, it was already late at night when this letter was posted online, so there was no splash.
The real repercussions began the next day.
No matter what big things happen outside, there is always food to eat. When users of Yiyi Takeout.com opened the webpage as usual at meal time the next day and prepared to place an order, they immediately noticed this most conspicuous notification.
The direct result is that there are a lot of positive comments in the comment area of the website:
“The boss has a conscience!”
"Order has been placed for support!"
“Finally, we can do something for our compatriots in the disaster area!”
"I didn't plan to have takeout at first, but after seeing the announcement on the website, I decided to support an order. Come on, Yucheng!"
Words like this filled the screen. If Lin Yi hadn't known that he hadn't bought a fake account, he would have almost doubted whether he was being criticized.
It seems that college students in 2013 are still very honest.
Correspondingly, the backend data shows that today's order quantity has quickly exceeded the average level of the past, and it continues to grow at a rate visible to the naked eye.
Apart from posting this notice on the website, Lin Yi and the others have not advertised anywhere on the entire Internet, so it should have spread spontaneously among students, so more and more people are flooding into the website.
Li Jianguo also relayed what the left-behind students in Beijing discovered: There have been several popular posts on the BBS forum on Jingdian University discussing today's charity event of Yiwu Takeout.com, which also received rave reviews.
In fact, everyone at Jingdian knew that this was an entrepreneurial team of the school when they just started, and many people were directly involved, so there have been small-scale discussions about them on BBS, but this time the volume of discussion is unprecedented.
The biggest.
As for those places where they have not seen it, I believe that such spread also exists.
Although Lin Yi had expected good feedback from the college students, he still found that he had underestimated everyone's enthusiasm.
The order volume on the website has been increasing since lunch, and it has quickly exceeded the website's service capacity. Many places have reported that there are too many orders and that the shipping capacity is insufficient.
The Beijing area is their base. Although the overall order volume is also the largest, the website's capacity reserve is still sufficient. A group of delivery personnel were urgently deployed to barely guarantee normal services. For this reason, Li Jianguo is rushing back to the capital from Tianjin to take charge.
It is more troublesome in newly entered cities such as Rongcheng, Yuzhou, Shangdu, and Chang'an. Once the order volume exceeds the load, they do not have much "peak shaving capacity" yet, so the distribution efficiency will naturally be greatly affected.
However, what is touching is that many consumers left messages on the website even after receiving their meals late, supporting the website's charity action and not minding that their meal time was affected.
Some college students will leave messages on the website saying:
"Netizens from Beijing donated one yuan."
"A netizen from Yangcheng donated one yuan."
"A netizen from Jiangcheng donated one yuan."
In the end, it seemed to have turned into a competition, with netizens from the same city competing to speak up to prove the love index of their region.
Lin Yi couldn't help but lament that the effect of this event far exceeded expectations, and it has already entered the stage of spontaneously creating rumors in a small area.
After the service hours of Suiwan Takeout Network ended that day, Lin Yi and the others counted the number of orders. In fact, they just looked at the window showing the real-time order volume on the homepage of the website.
It was actually twice as much as usual, so terrifying!