When Lin Yi and Zhang Xuhao were discussing the details of the cooperation, one of the key issues they were stuck on was whether to buy some hot-search press releases for this event.
The so-called official reports of most media can actually be sold at a clear price. News is advertising, and advertising is news. This is an open secret in the media industry.
Their online food ordering industry is considered an emerging industry, and their customers are all young people, so if you want to buy, you must go to online media, and the bottom line will be more flexible.
In fact, the biggest motivation for the two people to cooperate is to jointly build momentum and expand influence, so they are both interested in this plan, but they have great differences on the issue of cost sharing.
Zhang Xuhao believes that since Lin Yi insists that both parties cooperate equally and there is no distinction in the display of the event page, the cost should naturally be shared equally by both parties.
Lin Yi was not taken advantage of. Hungry? was larger in scale and distributed in a wider range of cities, so he could obviously get more benefits, so he insisted on sharing it in proportion to the number of orders.
Zhang Xuhao felt that in that case it would be better to go it alone. In the end, the two of them could not reach an agreement on this issue, so they had to put it aside for the time being.
But at least at the user level of the website, everyone still gave it good reviews after seeing the news of the cooperation between the two parties.
Casually joining forces with Hungry? Sure enough, 1+12, the momentum created is extraordinary.
Originally, these two companies combined have covered all the cities in the country with the highest concentration of college students. After joining forces, the enthusiasm of college students was ignited, and people from all over the country were enthusiastically placing orders for support.
The most intuitive manifestation is that the order volume of the two websites displayed on the activity page is rising steadily.
For Lin Yi and others, the biggest gain is not to continue to work hard at the base camp in Beijing, but that the cities they have just entered this semester are being rolled out rapidly. The process of going online cannot be said to be smooth, it is simply explosive.
Are you hungry? I believe the same is true over there.
When he saw the feedback, Lin Yi felt that the purpose of this cooperation had been achieved, but he soon discovered that the gains were more than that.
Although Lin Yi and Zhang Xuhao did not reach an agreement in the end, it was unjustifiable not to take advantage of such a good opportunity. They soon discovered that the investors on both sides were much more cooperative than they were.
Whether you are hungry or just casual, investors from both sides have given great recognition to the business promotion effect of this event, so they have also mobilized some contacts to promote it.
Are You Hungry? is a startup company that has done two rounds of financing. It has a certain degree of exposure in the industry, and some technology media are paying attention to it, so there were some reports soon after the event was launched.
Even a previously unknown competitor, Yiyi Takeout.com, was mentioned, and someone promptly dug up the news that they had received 1 million in Series A in March.
This time it was Liu Jiani who intentionally released it, but she didn’t reveal too many details. For example, she used the money to exchange for 20% of the equity.
As a result, this activity conducted by both parties caused a splash in both the technology and financial pages, drawing more attention to the online food ordering industry.
According to Liu Jianni, some colleagues have asked her about Yiyi Takeout.com in recent days, which is a very good signal for their future financing.
These were within Lin Yi's expectations.
There were also some things he didn't expect. For example, the senior sister received a notice from the Jingdian school newspaper and asked to interview their team.
[To be honest, I have been using Yeguo to read and catch up on books recently. I can switch sources and read aloud with many sounds. www. Android and Apple are available.]
"How did the school newspaper find you?"
"I came into contact with them when I was in the student union. Someone heard from other students that I was in this entrepreneurial team, so they approached me."
The senior sister didn't make it too clear, but Lin Yi had already figured it out. I'm afraid there are still many people in the school who thought this was an entrepreneurial project led by her. Only Professor Li Feifei knew their equity ratio. Lin Yi was undoubtedly the first founder.
people.
"Students from the school newspaper said that they had paid attention to the casual takeout website when it was promoted on campus, but there had been no suitable opportunities before."
"This time they finally made up their mind to dig up our story after seeing the charity event we initiated on BBS. I thought that after all, we were using the school's resources and it was not easy to refuse them directly."
Student entrepreneurship does not necessarily have news value, only when it makes some achievements does it have news value.
Lin Yixin knew that the school newspaper didn't know their details if they didn't come to interview them before. This time, the school probably saw not only the charity activities of the casual takeout website, but also the US$1 million financing that was reported recently.
If this matter had been exposed earlier, it could have been publicized, but Liu Jianni, who gave the money at the time, had no intention of making any publicity, and Lin Yi, who received the money, was focusing on business development to get rid of the pressure of Hungry, so it seemed a bit quiet.
Although the school has to give it some face, based on the current situation of the casual takeout website, Lin Yi, the school newspaper, is not planning to make a special trip back to Beijing.
The senior sister is not a pushy person, so he suggested: "Then let Jianguo go, he happens to be in the capital."
"Me? But I have never been interviewed." Li Jianguo declined subconsciously.
"It's just a school newspaper, so don't be too nervous. I guess they will mainly ask about two things. One is about things related to entrepreneurship, and the other is things related to this event. You are familiar with these."
"Before the interview, bring a list of questions to prepare. If you have any questions, the other party will teach you. You can also take a look at the manuscript they wrote before publishing."
Li Jianguo is not worried about this. After more than half a year of starting his business, he is still confident that he can handle this small scene.
"I mean if I go, will it seem like I don't take it seriously? Among the three of us, Lin Yi is the one who took the lead. This time they are looking for my sister, but neither of you came forward."
Lin Yi felt that there was no need to clarify these matters within the team, and besides, he didn't have the spare time.
"It doesn't matter. Just say that you are one of the three partners and go to the interview on behalf of our entire team. I believe they won't be too inquisitive."
Li Jianguo felt relieved after hearing what he said and was a little eager to try.
Then Lin Yi stopped caring about the matter. It was not until he saw the manuscript of the school newspaper that he discovered that Li Jianguo had used the name "Beijing Electric Trident" that they had jokingly called before.
"You said that, did you just write it in the school newspaper like this?"
Li Jianguo was a little proud: "I specifically asked you to add this. How about you feel majestic in school in the future?"
Lin Yi burst out laughing. Is this considered official certification?
Just when they thought the matter had come to an end, the senior sister once again notified another media to come over for an interview.
"This time, Teacher Lan from the Youth League Committee found me. She said that it was transferred from the higher-level Youth League Committee and there was a very formal invitation letter for an interview."
After she sent the photo of the invitation letter she received to the group, Li Jianguo asked strangely: