Wang Huiwen graduated from T University majoring in electronic engineering in 2001. In 2003, his college roommate Wang Xing made up his mind to interrupt his doctoral studies in the United States and return to China to start a business, so Wang Huiwen dropped out of school to join the Institute of Acoustics of the Chinese Academy of Sciences.
Since then, it has been ten years since he left campus, and summer vacation is a distant term that he needs to recall before he can remember it.
However, when Wang Huiwen mentioned summer vacation at this moment, she certainly did not think of the green campus days because she saw a young man and woman.
Lin Yi and his senior sister both realized at the same time that Wang Huiwen had indeed discovered the weak spot, and now he pointed it out directly.
It is precisely for this reason that their financing this time was not smooth. After all, many investors with experience in the world can see this.
"The biggest problem with Yiwai Takeout.com is that you rely on college students, or university campuses to be precise, and you need students to stay in school."
"Your customers are college students, and your delivery people are also college students. Once the university is on vacation, who will order your takeout and who will deliver the takeout for you? You will immediately become a tree without roots and water without a source."
"I reminded you of this last winter, but you didn't take it."
"I know this is a dilemma. My understanding is that you encountered competition from Are You Hungry in Beijing at the beginning of the year, so you had to prioritize external development to alleviate the crisis instead of adjusting the business model. Am I right?"
Wang Huiwen was indeed very keen. He took the situation into consideration and almost calculated Lin Yi's thoughts.
Except for Lin Yi's plot against him.
"You will encounter this problem sooner or later. It did not break out during the winter vacation. One is because the winter vacation is short, and the other is because the winter vacation coincides with the Chinese New Year, so you can take a vacation even if you are hungry."
"But the summer vacation only lasts for two or three months. Now you are at a critical moment when you are competing with Are You Hungry? Can you guarantee that the operation will be suspended for two or three months? Will the college students still remember you when they return to school?"
"You may have chosen this model because of the temporary cost and efficiency advantages, so that you could fight him for so long with one-third of Hungry.com's money, which made him very uncomfortable at one time."
"But now it's time to pay the price."
Wang Huiwen talked eloquently and seemed to know everything about everything.
Although what he said was correct, Lin Yi did not show weakness: "Does Mr. Wang think we have reached a time of life and death? Are you hungry? It also focuses on the campus market, and the holidays are just as uncomfortable for him."
"Besides, we have every opportunity to take investors' money and adjust the model before the summer vacation."
Wang Huiwen asked an irrelevant question: "Do you know Renren?"
Of course Lin Yi knew this. This website was still very popular when he was in high school. Although he didn't use it himself, many of his classmates were using it.
That was also the time when it was most prosperous. It was known as the domestic version of Facebook. After landing on the Nasdaq in 2011, its market value once reached 9.4 billion US dollars.
But now it is June 2013, and the company's market value has fallen to less than one-tenth of its peak.
Lin Yi knew that this website, which carries many memories of the youth born in the 1990s, would continue to decline until it was sold at a low price of US$60 million a few years later.
"This website was initially called Campus."
"Not long after it was launched in the United States, its development encountered a bottleneck. A key reason was that after changing its name, it tried to move from campus to society. This transformation was very unsuccessful."
"Originally, when it was called on-campus, it was a social platform for acquaintances, all with real-name authentication, so trust and authenticity are its foundation."
"At that time, they discovered that once users graduated from school, they could not obtain enough information on this platform and would naturally leave soon, so they naturally thought of transformation."
“But once registration was opened, all the messy information from outside flooded in. Due to poor management of the website, not only did it fail to attract new users and convert it into a national website as planned at the beginning, but the original users were also lost.
"
"It failed in the process of moving from on-campus to off-campus, so in the end it failed to become the second Facebook."
"I tell you this story to tell you that as long as you have money, it seems logical to open a school, but there are actually huge risks of transformation."
Wang Huiwen certainly didn't say this out of boredom to teach Lin Yi, he had a purpose.
It was just to remind Lin Yi that even such a once-famous giant could not turn this corner, and his casual approach would most likely lead to failure.
Lin Yi also knew why Wang Huiwen paid so much attention to and understood Renren.
Because this veteran of the Internet industry in front of him, he and Wang Xing are the real founders of Xiaonei.com!
Since he did not take the initiative to explain this relationship, Lin Yi would not expose it in a unnecessary way, but just expressed his attitude: "They are in the social business, and we are in the o2o business. I don't think there are any similarities."
"Okay, I think you can do it."
Wang Huiwen did not argue with him, "Since you said o2o, then I will talk to you about 020. Don't you know that the first year of 020 in China is counted from the founding of each group?"
"Have you ever thought that if you choose this path, your opponents will not only be Zhang Xuhao who is hungry, but also every group and me."
"I am not saying this to threaten you, but simply to remind you that you are not the opponent of every group."
This time Lin Yi laughed at him: "When Mr. Wang said this, it sounded like Mrs. Wang was selling melons."
Wang Huiwen smiled confidently: "You all know that each regiment was killed in the Thousand Regiment War, but you don't seem to understand how each regiment was killed."
"I have observed the food delivery industry, including the competition between you and Zhang Xuhao, for a long time. Do you know what my biggest feeling is?"
Lin Yi remained silent.
Wang Huiwen didn't pay attention. He gave an unabashed look of contempt: "I think you two are just playing house!"
"How many days have you been fighting in Shencheng before? Has it been a month since today? Do you think it's already some serious war?"
"It has been more than half a year since it was founded, and it has only entered nine cities in total. Are you hungry? It is several years ahead of you, but the number is really limited. Do you think this is a formidable opponent?"
"How many employees does your company have now? Not counting the part-time delivery people, do they add up to 100 people?"
Wang Huiwen asked so many questions at once, then paused for a moment and asked:
"Do you know what every regiment looks like a year after it's formed?"
He asked himself and answered: "When each group was established for one year, it had already entered 100 cities, had more than 2,000 employees, and had 7 million users. How do you think it compares to you?"
"This is not fast in a thousand-regiment war. By that time, our competitors had already entered 150 to 300 cities!"
"Each regiment came out of such a cruel battlefield. Now two years have passed. With the speed of the two of you, how can you fight against each regiment?"
He pushed up his glasses at the end and concluded: "I bought you to save you!"