The so-called "China Supplier Iron Army" refers to local suppliers. It is the earliest business unit after the establishment of Factory A's first b2b e-commerce platform.
Tiejun refers to the local promotion team that does sales and promotion for this purpose and has made great achievements for Factory A. This group of people is considered to be the first to have o2o experience. To be flattering, it can be called the Whampoa Military Academy in the industry. Later, a lot of COOs were produced.
But from another perspective, most of the controversial corporate culture of Factory A on the Internet in later generations, including the so-called wine table culture, workplace sexual harassment and other scandals, are also related to this iron army.
If you have never seen the management method of sales, you only need to walk around the door of the second-hand housing agency's store every morning and you will understand it clearly.
Cheng Wei, who both took taxis, and his angel investor, Wang Gang, who was also his old superior at Factory A, were both from the China Iron and Steel Company, so they all had a strong brand of Factory A.
No matter what he said, Lin Yi faced Dudu with the mentality of "strategically despising the enemy and tactically focusing on the enemy."
As for how to compete with Cheng Wei's "Iron Army", Lin Yi actually thought of a very suitable candidate, but he probably can't poach him yet.
Lin Yi appointed her senior sister as the chief operating officer, and left Shao Yu and others to her to form a local promotion team. Of course, she was not completely a hands-off boss. In the next period of time, her focus was mainly on studying the capital market with them.
.
But at the end of the month, he temporarily left this place behind and came to Pengcheng, the youngest city in the country, alone.
Lin Yi visited Pengcheng for the first time in his life and found that this miracle city, which was changing with each passing day, was not exactly the same as when he came in his previous life.
For example, the high-tech Binhai Building in Gouchang has not yet been completed.
So he got into a BYD taxi from the airport and reported the address: "Master, go to the Goose Chang Building at No. 10000 Shennan Avenue."
It's not far from Bao'an Airport to Nanshan Science and Technology Park. He was quickly sent to his destination, where he met the host who had made an appointment in advance.
Lin Yi shook hands with the other party with great respect and said hello: "Mr. Liu, long time no see!"
The person he made an appointment with was Liu Chiping, the president of Goose Factory Group, whom he had met once in Beijing more than a month ago.
Liu Chiping greeted him politely, and after a few pleasantries, he asked: "At the end of the last meeting, you mentioned that you would continue to start a business, but I didn't expect that this second meeting would come so quickly. As expected of a young man
.”
These words had the flavor of elders praising younger ones, Lin Yi did not feel dissatisfied: "Yes, I still remember that Mr. Liu and I both regretted not being able to cooperate on the project of Yiyi Takeaway Network, so this time I immediately
coming."
Liu Chiping showed an interested expression: "So which track are you targeting this time?"
“Taxi app!”
Of course, Lin Yimao recommended himself: "As the saying goes, food, clothing, housing, and transportation are one of the most important needs of life. The market capacity is large enough and the frequency is high enough. It is the most potential entrepreneurial market at the moment."
Liu Chiping pondered for a moment after hearing these words, and then slowly said: "But you are not the only one who has seen this. Taxi-hailing software has been rapidly killed in the Red Sea in the past year."
"To be honest, Lin Yi, I am very surprised by your choice. It seems that it is not much different from you staying in the food delivery industry."
Lin Yi shook his head and said: "Mr. Liu said that taxi-hailing software has become a red sea, and I agree with that. But what you mean is that the industry has reached the second half, and I have a different opinion."
"In my opinion, the taxi-hailing software game has just begun. If the track is a hundred meters in total, the current players can only run one meter at best."
Liu Chiping had a lot of time to relax: "How can I see it?"
Lin Yi could no longer play the role of a prophet of uncertainty this time, and had to analyze everything:
“First, the main competition among taxi-hailing software in the past year has been concentrated in first-tier cities such as Beijing, Shen and Yangpeng. Due to the fact that taxi-hailing in Kuaidu is limited to Lin’an at most, there are still vast economic hinterlands and sinking markets across the country that have not been touched.
.”
"Second, the current mainstream taxi-hailing software is still concentrated in the limited small pool of taxis, but the true meaning of the sharing economy should be to revitalize all existing assets, that is, to allow the largest number of private car owners to participate."
"Third, the remaining players of domestic taxi-hailing software that you see now are not all. Don't forget that there are foreigners on the other side of the ocean who are eyeing it. I heard that their trial operation in Shanghai has started cold start."
The amount of information Lin Yi said was still very large. Liu Chiping thought about it before replying: "Do you think the sinking market will be the main battlefield for taxi-hailing software? Judging from past experience, they seem to only compete in first- and second-tier cities.
The final spoils taken by the victor.”
"As for taxis or private cars, this is a policy restriction and needless to say."
"You have noticed that Uber's actions show that it has an international perspective, but it does not pose any threat in the short term, and it will not change the pattern of the domestic market."
Liu Chiping replied to his long speech in one breath. Of course, Lin Yi had something to say, but he was stopped by his hand. The goose factory president looked at him and said:
"Unfortunately, Lin Yi, we have already made a bet on the taxi-hailing software field, and the ones with the largest market share are all taxi-hailing software. We don't think there is a need to make a new bet."
Lin Yi certainly knows this. Cheng Wei received US$15 million from Goose Factory in April this year, which was a key step in the development history of Dudu.
The most outrageous thing is that the reason why the money from the Goose Factory fell to Cheng Wei, who was born in Factory A, was because his competitors in the capital rejected the Goose Factory.
Refused?
People who read this story later will find it unbelievable. This is just a moment in time. The "father's love" in Goose Factory that future entrepreneurs dream of does not seem so attractive now.
The other party’s reason was that they were worried that Goose Factory’s investment would affect the company’s independence.
But with Lin Yi's experience as a "prophet", of course no one knows better than him how important it is to have a good "dad" in this war.
That is the difference between heaven and earth, life and death!
So he knew that the goose factory had already been invested and took a taxi, but he still insisted on making this trip. At this time, Lin Yi argued with reason:
“The outcome of the taxi-hailing software has not yet been determined. With Goose Factory’s financial resources, we can definitely place a long bet.”
"As far as I know, in Thousand Regiments War, Goose Factory initially formed a joint venture with the American group buying website Groupon to establish Gaopeng.com, which has now been eliminated by the market, but now Goose Factory is contacting Dianping.com."
"Does Mr. Liu really believe that Dudu will have the last laugh by taking a taxi?"
Liu Chiping was surprised that Dianping.com is the only one in the group buying industry that can challenge every group. In fact, it has not only come into contact with Goose Factory, but also Bear Factory.
It's not unusual for people who know something about the industry to guess this, but Lin Yi was so confident that he seemed to know everything about the goose factory.
However, Liu Chiping's expression remained unchanged: "The key is not financial resources, Lin Yi, why do you make me believe that we need to diversify our bets?"
"Because Cheng Wei is afraid of the power of Factory A!"
Lin Yi looked at him very seriously and said, "Mr. Liu, you know very well that Cheng Wei and Wang Gang are both from Factory A, and they are inextricably linked to Factory A, and as far as I know, after you find both
, their first reaction was also to refuse, right?”
"They have been at Factory A for too long and know very well what kind of behemoth Factory A is. However, Factory A has already chosen Kuadu Taxi in Lin'an for this track and is unwilling to accept them."
"Even so, Cheng Wei was still very hesitant when faced with the olive branch you extended. In the end, it was Brother Ma himself who came forward, and they had no other choice so they had to give in."
"Mr. Liu, you know very well that you will meet on the same road with Factory A in the future. With their attitude, can you guarantee that they will always love Factory A?"
Liu Chiping was really surprised this time. He didn't expect that Lin Yilian could find out such details. Is there an informant on the taxi side in Dudu?
However, this elder had also seen the world, and he was not easily persuaded by Lin Yi.
"Lin Yi, you have done your homework very carefully and know your competitors very well. But we will not decide the company's overall strategy and investment direction based on such random speculations."
"I would also like to remind you that, as you just said, Goose Factory's choice of taking a taxi in Dudu was decided by Pony after meeting Cheng Wei."