In the past few days, Lin Yi did not take the lead in participating in the frontline push like his senior sister. He only listened to their results report once a day.
Of course, he was not idle either.
After taking the water, Li Moyan asked: "Has Dudu Taxi taken any action?"
Lin Yi has been paying attention recently: "Not yet. We deliberately did not promote in places such as airports and train stations that we had occupied before taking a taxi in Dudu. Instead, we chose the timing of driver handover. One of the reasons is to avoid other taxis.
Edge."
"But no matter how slow they are, they will definitely have discovered our whereabouts after so many days. It just takes some time to react. Most of Cheng Wei's operations were sent south by him."
"To be honest, with the coverage of Dudu Taxi in the capital, there is really no need for him to compete with us for drivers. I guess Cheng Wei's tricks are yet to come."
Li Moyan shared with him the promotion situation of the recent night. Generally speaking, it went smoothly. Finally, he concluded:
"With our current promotion speed, even if everyone takes a taxi and sets up a stall opposite, we won't be afraid. The existing registered drivers have already formed a certain scale. Are the passengers ready to start now?"
This is what Lin Yi has been busy with in the past few days. He confirmed: "The manpower is ready and has been sent out this morning."
What does he mean by manpower?
1,600 people!
Lin Yi's local promotion team is already quite large, but it only has one hundred and eighty people. Naturally, this number is not regular employees, but temporary workers recruited.
The specific usage method is: before they went online, they had selected 100 high-end office buildings in Beijing with the largest number of office workers and the highest concentration of big v Internet celebrities. Each building was assigned 16 people, and the commuting time periods were in all directions and in all directions.
Waiting at the entrance and exit to distribute leaflets.
A non-vacant super high-rise office building can house thousands of employees. The number of people in a hundred buildings is already quite considerable, and the consumption power of white-collar workers is sufficient to create sufficient demand for taxis.
The reason why we choose those office buildings where Internet celebrities gather is because these people have a high voice on the Internet and spread the word. If they publish a few words on the Internet, it can be regarded as advertising for Wanli Travel.
Lin Yi is not someone who waits passively. He has already spent a lot of publicity money and arranged a group of shills to build momentum for himself, hoping to create a spontaneous publicity effect.
On the passenger side, although the subsidy provided by Lin Yi is not that large, there is also a ten yuan fare discount coupon per person for the first order.
In addition to these local promotion methods, Lin Yi did not choose other more seemingly "high-level" publicity methods.
This trick was learned from Wang Xing. At the beginning of the "Thousand Regiments War", each regiment was not the one with the most money. Many of his competitors were richer than each regiment.
For example, some people paid a lot of money to hire Mr. Ge to shoot an advertisement, and then put it in the prime time period of CTV. It turned out that the effect was not good. After the money was spent, those group buying websites were dead.
The reason why traditional advertising methods have encountered big bottlenecks in the Internet era is that people's attention and time, the so-called "traffic", have been transferred online.
Second, it is difficult to quantify the cost-effectiveness of TV advertising. You cannot calculate how many new users will come after watching the advertisement.
The advantage of online advertising is that its conversion efficiency is fully documented and can be continuously improved through so-called "intelligent algorithms."
This set is the core logic of Byte.
In terms of revenue structure, many large Internet companies are essentially advertising companies. The meaning of competing for traffic is to compete for the share of the advertising market, especially in the era of inventory competition.
Back to business.
Wang Xing’s experience can be summed up in a nutshell: Directly subsidizing users is the most efficient way to spend money.
In short, getting the manpower ready so quickly was beyond imagination. Li Moyan asked: "Where did you recruit so many people?"
Lin Yi didn't hide anything: "I used to work as a part-time delivery person at Yiyi Takeout.com, and after each group took over, I was replaced by a full-time delivery person."
"So I asked the previous captains of various districts in the capital to assign this task to them. Sure enough, I gathered the number of people quickly. Otherwise, I really wouldn't know where to find people for a while."
The reason why he wants to engage in such a big battle is that firstly, time is really tight, and secondly, he is wary of everyone trying to make trouble, so he decides quickly.
After hearing this, Li Moyan still felt a little bit flustered in his heart. For these two people, the takeaway website is a very special name, even though it is no longer there.
However, the senior sister is not a sad person after all, and she quickly focused on the career in front of her again.
"The current promotion situation on the driver side is good, and I won't be here to keep an eye on it in person in the next few days. If the passenger side can go smoothly through this wave of momentum, then we should have orders soon."
Wan Li's strategy this time is to attack high and spend money like water, but as long as it is used in the right place, you can see results very quickly.
Lin Yi did not urge his senior sister to go to work in a hurry. Instead, he asked her to go back to school to rest after staying up half the night. She would see her at the company in the afternoon and then went to check the effect of today's promotion on her own.
The way he checked was not to directly check the number of installed machines in the background, but to use his own app to take a taxi to the vicinity of Chaoyang CBD.
This is the place with the highest concentration of high-end office buildings in the capital, and it is naturally the key area covered by this round of promotion. In the morning, part-time workers who have traveled thousands of miles can be seen everywhere here distributing flyers.
Lin Yi guessed that many people should have gotten the flyers and then thrown them on the ground. However, this area was obviously cleaned very frequently and it had been restored to cleanliness by this time.
He deliberately chose the lunch time period and found a crowded restaurant nearby. He sat down and ordered something while paying attention to the conversations among the white-collar workers who came out to eat at noon.
Filtering out the office gossip and boring daily routine that had nothing to do with him, he finally heard what he wanted.
"Hey, did you receive the flyer for that taxi-hailing app this morning? It seems it's called Wanli? I walked from the subway station to the downstairs of the company and actually received it three times!"
Another voice interface said: "I also received it, but these taxi-hailing apps are all the same. What's the difference between yours and mine?"
The former one replied: "Before I threw the flyer into the trash can, I saw it said there is a ten yuan discount coupon for the first use."
"Ten dollars is not a lot..."
At this time, a third voice came out and said: "It's true, and they have been conducting promotional activities recently, and there is a certain chance that you will get a free order when you pay."
The first two voices asked, "How did you know?"
The third replied: "I follow a nearby lifestyle blogger on Weibo, and I just saw it from her this morning, saying that there is wool to harvest..."
They didn't spend too much time on this topic, and just took it over with a few words. Lin Yi didn't jump out to make any recommendations, he just nodded with satisfaction.
This is his purpose. According to the laws of communication, as long as high-intensity promotion reaches more than 30% of the population in a short period of time, there will be a chance to spontaneously form a topic.
The three girls just had a casual conversation and did not show any clear intention to use it, but Lin Yi felt that if they needed a car in the recent period, they should be able to think of this app.
If you're lucky, one or two customers will be converted.
Lin Yi is now very much looking forward to a sudden heavy rain in Beijing. Unfortunately, artificial rainfall is not a service that can be played casually.
It's not that he has any special love for rainy days, nor does he want to see the sea on the road, or test the drainage system of the capital.
Bad weather will increase people's demand for cars.
At that time, there will be no need to hand out flyers. Those who cannot go to the roadside to hail a taxi will spontaneously download the app and start hailing a taxi.