Lin Yi did not wait for the heavy rainstorm that came to the capital as he wished. Instead, he waited until Cheng Wei, who had been silent, finally took action.
The previous silence might be that he was observing or preparing.
But no matter what, Cheng Wei would not just watch Lin Yi grow and develop comfortably in the capital and cut off his own future.
As Lin Yi analyzed before, Dudu Taxi already has a very high coverage in the Beijing market, so directly competing with local promotions like Lin Yi would be very disadvantageous, because Dudu’s promotion effect is very limited.
So the final result was very cliche, and Cheng Wei adopted the most direct tactic.
Lin Yi is currently having a meeting with his team in the company. He personally introduced: "Dudu Taxi has recently issued a batch of discount coupons. In the areas we promote, the intensity is no less than ours. This move has significantly affected us.
of new user growth.”
After all, when the discounts are similar, users tend to continue to use the original app, which saves them the trouble of downloading and using new apps.
Zhang Xun was very positive: "Then should we increase the discount accordingly?"
Lin Yi rejected the proposal: "No need for the time being."
This is not because he feels guilty towards Cheng Wei. Although they all raised $15 million from Goose Factory in the first round, which was more than Wanli Chuxing’s start-up capital of $10 million, that was already in April!
"We have settled the accounts for Dudu's taxi before, but now it is September, and I will definitely leave him with less than half of the 15 million US dollars I gave him."
"Because I have not been idle in the past six months. I have been fighting fiercely in Shanghai, Yangcheng and Lin'an. I heard that I spent 3 million US dollars on just one place in Shanghai."
"That is to say, just comparing the current cash reserves, traveling thousands of miles is definitely better than taking a taxi in Dudu."
"But as I said, although the capital is very important, it is just a starting point and not an end point for us, so there is no need to fight with bayonets."
"Of course it doesn't mean that we don't pay attention to the capital. We still have to resolutely and decisively implement the plans we made before and achieve the set goals."
Another reason why Lin Yi is not willing to fight for subsidies with Dudu now is that he knows that with the little money they have now, no matter how hard they try, it will still be a drop in the bucket.
Moreover, he has no intention of squeezing out Dudu Taxi’s dominant position in the Beijing market right from the start. If he has the ability, he can just sweep it all the way from now on.
Li Moyan agreed with Lin Yi's opinion: "We have said before that the main purpose of the battle between Beijing and Dudu is to train troops and accumulate experience and lessons for our future development."
"The secondary purpose is to occupy a place in the Beijing market and complete Wanli Travel's debut in the taxi market."
"It does not include fighting with Dudu to take a taxi to fight to the death, so our task at this stage is to adjust the promotion direction and expand in directions that have not been covered before. At the same time, we can test and summarize the effects of different promotion measures."
Although 100 office buildings are many, they are by no means all of Beijing. They still have many places to go.
Lin Yi and Li Moyan are the two most powerful people in the company, followed by CTO Wang Kai, but he is only in charge of his own department, so there will be no objections to the matters decided by these two people.
Wanli Travel adjusted their direction, but Dudu didn't let them go lightly. Instead, they followed them closely and distributed coupons wherever they turned.
Lin Yi didn't care too much for the time being, but he soon discovered that this was not all Cheng Wei's methods.
Because his senior sister told him that Dudu taxi operators also appeared in the areas where taxi drivers took over their shifts.
Now Lin Yi was surprised: "Why are they going there? Even if there is still room for improvement in the coverage of taxis in the capital, they did not use such laborious methods, not to mention they have better positions."
Lin Yi was talking about Beijing West Railway Station. His first stop when he came to Beijing to report the start of school was the "Longxing Land" in Dudu.
Last year, Cheng Wei's local promotion team spent an entire winter there, raising the number of registered drivers in the capital to more than 10,000.
It was in this process that he severely pushed away his competitor, Shake Dache, and at the same time received US$3 million in Series A financing.
It is worth mentioning that the A-round financing received by Cheng Wei and the A-round financing of Are You Hungry and Zhang Xuhao came from the same investor?
The circle is so big.
"You're right."
The senior sister said expressionlessly: "Taking a taxi in Dudu is not so much promoting our business as it is hindering our promotion."
"Yu Qi said that when our people find a driver, their people will go up together and start talking here and there. The driver is surrounded by two groups of people and cannot hear clearly what he is saying. If he thinks it is too noisy, he will drive us away.
.”
"It doesn't matter to Dudu, but the promotion efficiency here is greatly affected."
Lin Yi was not angry, but just commented: "This method is a bit rogue, but there is nothing you can do against him. After all, we don't open the road."
"Having said that, at least Cheng Wei's men didn't get into any physical conflict with us. They are already more polite than Zhang Xuhao's men back then."
Li Moyan knew that he was referring to the fight with Are You Hungry's Ditui and the final settlement, and that the senior sister was the direct party involved.
However, she had no time to be nostalgic at this moment, and asked directly: "I thought about it, the easiest way for us is to increase the number of people. They can watch one person, or watch two people."
"But if our manpower reaches three to five times theirs, can we still be so tight? We can even block them directly."
"I agree."
The reason why Lin Yi and his senior sister made this judgment was because they knew that Dudu Taxi must have fewer manpower in the capital than they did.
It is impossible for Cheng Wei to call back the sent team, it would be nothing more than a temporary move.
But the situation of taking a taxi in Dudu is different from traveling in Wanli. The reason why he uses so many people in one place in the capital is to reserve teams for other cities, but they have already deployed in other cities.
In fact, the competition between Dudu and Dahuangfeng in Shencheng, Lin'an, and Yangcheng is even more intense than in Beijing.
Lin Yi was very suspicious that Cheng Wei had probably gone south again to deal with the situation there after arranging the measures in the capital.
Once the plan was finalized, they made arrangements immediately. They even selected a group of part-time workers who were previously responsible for distributing flyers and moved them to the early morning to assist the operators in promotion. The increased cost was limited.
The result was not beyond Lin Yihe's senior sister's expectations. Once there were more people on Wanli Travel's side, Dudu's little tricks lost their effect, and the other party responded quickly and immediately gave up the harassment.
Originally, Lin Yi thought that this might be the lower limit for Cheng Wei and Du Du to take a taxi, but he soon discovered that he had underestimated his opponent.