The situation in Kuaidu Taxi is a bit more complicated, there are two bosses in total.
Of the two people in the office, the younger one is called Chen Weixing, and he is the real founder of Kuaidu Taxi.
Chen Weixing is not from a second-generation background, and can even be said to be from a poor family. According to him, because he grew up in Shangyu, Yuezhou, which has a very strong business atmosphere, he has had a dream of "becoming a boss" since he was a child.
When he was a student at Zhijiang University, he co-founded the Zhida Entrepreneurship Association. He made his first pot of gold through online games while still in school, and was an entrepreneurial star on campus.
This is quite similar to Lin Yi.
After discovering the business opportunities in the online ride-hailing market, he took advantage of the trend and founded Kuadu Taxi in Lin'an. However, he had to take care of the game company and was unable to do anything else.
As the competition in the taxi-hailing software market became increasingly fierce, Chen Weixing, who had no previous management experience in large enterprises, found that he was increasingly unable to do what he wanted, so he met another angel investor on the recommendation of him.
This middle-aged man's name is Lu Chuanwei. He has worked in Silicon Valley for many years and was an executive of a large multinational company before returning to China.
After the two met, Chen Weixing recognized him, gave up his position as the largest shareholder, and Lu Chuanwei took over as CEO.
It should be said that Chen Weixing showed great sincerity in bringing Lu Chuanwei to join, but after all, he is still an important shareholder of the company, and he single-handedly pulled up the founding team, so airborne commander Lu Chuanwei has to respect his position in the company.
Opinion.
At this time, Lu Chuanwei didn't pay attention to Chen Weixing's irritability, but asked himself and answered the question just now: "Taking a taxi and traveling thousands of miles will not go together."
"Both of them are in the capital, and they gave gifts when they opened, which shows that at least they know each other. If it is possible to join hands, there is no need to split into two families now and continue to fight internally."
"In this way, Wan Li's appearance is actually more beneficial to us, because taking a taxi in Dudu will definitely distract more energy in his base camp."
"As for Lin'an, the number of taxis is not even among the top ten in the country. If it weren't for us almost all being here, it wouldn't have become a battlefield fought by three parties."
"But Wanli is also very strange. Why did you come to Lin'an, which has been reduced to a pot of porridge, instead of occupying so many cities?"
When Chen Weixing heard this, he made some guesses: "The news said that the founder of Wanli Travel was from Lin'an, so of course he wanted to return home in glory!"
Lu Chuanwei instinctively felt that it was not the case. The winner of the taxi-hailing software market has not yet been decided, and it is too early to talk about returning home in glory.
However, he did not dwell on this point: "For Kuaidu, Lin'an is our base camp. No matter whether we are here or thousands of miles away, we will not let them have an easy time."
"On the contrary, the stalemate between Shencheng and Dahuangfeng has shown signs of loosening recently. They seem to be unable to hold on any longer."
"Shencheng is the second largest market in the country after Beijing. This is very important to us. We must not let Cheng Weijie get there first. I have to rush over in person to talk. So Satellite, I will leave Lin'an to you for the time being."
"We have just completed the C round of financing and now have sufficient cash in our account. Anyway, we cannot let Dudu and Wanli stay comfortably in Lin'an!"
…
Lin Yi didn't know yet what happened over there in Kuaidu Taxi, and he didn't care.
After finding Cheng Shengli and his son as his promoters, he is still step-by-step to add fuel to the "Three Kingdoms Killing" in Lin'an's taxi market.
The rollout speed on the driver side is faster than expected, so the passenger side must also hurry up, otherwise the driver will not receive the order and will not use it anymore.
Lin Yi did not mobilize so much troops in Lin'an this time, mainly because the market size of Lin'an was not as large as that of Beijing. Secondly, it was not easy for him to organize a huge team of 1,600 people in Lin'an.
There can be fewer people, but not less money.
In order to let passengers in Lin'an know that Wanli Travel is coming, in addition to higher registration subsidies, referral subsidies and red envelope discounts, a more generous publicity budget has also been provided.
Among the people sent by senior sister from the capital, one of them was recruited from the advertising industry.
Now Lin Yi arranged for her to negotiate for advertising spaces such as bus stop signs, car bodies or electronic display screens in shopping malls on Lin'an Street.
Of course, considering that taxi users are mainly white-collar workers, their focus is on elevator advertising in office buildings.
He also invested in some other advertisements including radio, but he finally gave up on TV advertisements because the price was too high.
A large amount of publicity money is spent, and the effect is immediate. At least when I go out, advertisements for Wanli Travel App can be seen everywhere.
Lin's parents and Lin's mother had absolutely no involvement in what Lin Yi was doing while living at home, but Ms. Xiujuan noticed the advertisement and mentioned it when she came back:
"Son, I see the ads for your taxi-hailing software are everywhere. Doesn't it cost a lot of money?"
Lin Yi didn't hide anything. While eating, he briefly explained his overall publicity plan in Lin'an. Unexpectedly, the amount of money shocked Lin's mother.
"So much money?"
Ms. Yu Xiujuan was stunned for a moment, then continued: "Didn't you say last time that there are only 10,000 taxis in Lin'an, can you make back the money?"
Lin Yi happened to be not very busy, so he told her.
"In the short term, it will definitely be a loss, and a serious loss."
"But now the game in the entrepreneurial market is not about who makes more money or saves more, but about who spends more money, spends money faster, and can win a higher market share."
"A higher market share can lead to a higher valuation, so they can get more financing to burn and continue to expand their lead."
"Everyone's story is the same. Everyone believes that as long as they burn money to capture the market, they will naturally reap profits when they have a monopoly."
"When people sum up in the future, they will find that history will punish those who dare not burn money."
Such rules may be too difficult for two old workers to understand. Lin Guoqing frowned and asked: "Why does it sound so like a pyramid scheme to me? Why do people keep putting money into it?"
Lin Yi replied: "Because there is too much hot money in the market, and they all believe that there can be huge returns here, so they naturally invest here."
Lin Guoqing still shook his head and expressed confusion. Although Ms. Yu Xiujuan did not understand, she was as supportive of her son as ever, so she said:
"Oh, it's normal that we don't understand. There are so many smart people in this industry. Don't they think more clearly than us?"
Lin Yi smiled and said nothing this time. He felt that those so-called elites who played with money were not as smart as everyone thought.
However, being in the game, Lin Yi also had to abide by the rules of the game, and all the money he squandered in Lin'an would be rewarded.