During his stay in Shanghai, Lin Yi did not go to meet Gu Caiwei.
It's not all because he has to be busy with work, it's mainly because Gu Caiwei has begun to gather a certain amount of popularity after the hype of "A Beautiful Girl Once in 5,000 Years" and her career has improved. Of course, Peng Yuchen wants to strike while the iron is hot and arranges for them to make announcements everywhere.
After the original Da Huangfeng's team and business in Shanghai stabilized, he immediately returned to the capital.
After Lin got off the plane, he went to Xierqi, but not to his own company, but to the Xiongchang Building at No. 10 Shangdi 10th Street.
As early as when Lin Yi was rejected by Goose Factory and A Factory, he knew that if he wanted to stand on the same level as Dudu and Kuadu in the taxi market, he must have an equally powerful backer, and in the process of acquiring Dahuangfeng, he met
Everyone was reminded of this time and time again.
If Lin Yi has learned any lessons from his entrepreneurial experience at Suiwai Takeout.com, it is a very simple truth:
Fighting requires money.
Of course having money is important, but who gets the money is equally important. In other words, they are basically two sides of the same problem.
In 2013, there was of course one and only one answer that could keep pace with Goose Factory and A Factory, and that was Xiong Factory among the three BAT giants.
Lin Yi made an appointment today with the person in charge of the lbs division of Xiong Factory.
lbs refers to lo based services, which is location-based services. This business unit was upgraded from Xiong Factory Map last year.
The name change is just an appearance. Its actual significance means that Xiong Factory is preparing to use maps as one of the strategic directions of mobile transformation. Therefore, the lbs division now has a high status within Xiong Factory.
The other party received him very politely and was very interested in Lin Yi's cooperation plan for Wanli Travel to access Xiongchang map data.
In fact, Xiong Factory had such cooperation with Dudu Taxi before, but after Dudu took money from Goose Factory, they naturally only used Goose Factory’s maps.
The model is very mature. With Lin Yi's deliberate efforts, the two had a happy conversation until Lin Yi proposed a different cooperation plan:
“We hope to be able to directly embed Wanli Travel’s taxi-hailing function in Xiongchang Map, that is, when users search for a route from a certain place to a certain place, they can automatically recommend Wanli Travel to call a taxi, and they can directly call the taxi without switching the app.
use."
As the electronic map service provider with the highest market share at present, doing this is equivalent to using Xiongchang Map to divert traffic for thousands of miles of travel, and it is expected to be a huge traffic entrance.
The other party is very interested. There are many opportunities for cooperation between taxi-hailing software and map software. In terms of data, it should be said that they complement and improve each other.
Lin Yi's proposal seems to open up a new way of using map software.
However, the person in charge said very cautiously that this decision was very important and he could not agree immediately. He had to go back and continue to study it and then seek internal guidance.
At this time, Lin Yi made a timely request: "Can you let me see Mr. Robin Li and explain my suggestions face to face?"
At this point, Lin Yi had finally come to an end. His initial purpose was to find a chance to meet Robin Li, and then tell him personally that he was planning to defect to the Xiong Factory, and that the lbs division was just a springboard.
If you are so thoughtful, why not take the strategic investment route?
Because Zhan Tiao has been deceived by Cheng Wei!
Dahuangfeng Taxi had actually contacted Xiong Factory for a long time. When Cheng Wei heard about the news, he immediately approached the person in charge of the strategic investment to lobby:
Instead of investing in the third place in the industry, it is better to directly invest in the first place in Dudu Taxi. He can persuade the angel investors to give up some equity to absorb Xiong Factory.
Of course this is bullshit!
The fact is that Dudu Taxi did not let Xiong Factory enter at all, so Xiong Factory missed the fleeting opportunity in the taxi industry, and a year later reluctantly spent US$600 million to invest in Uber, which came from across the sea.
Lin Yi could imagine that Cheng Wei would definitely not say that he was hypocritical at the beginning, and in the end just excused himself because he could not convince investors.
Wanli Travel has just acquired Dahuangfeng, and its current industry status is somewhat similar to its original position. Lin Yi does not want to follow Li Yongjin’s old path.
There is another important reason. Lin Yi reflected that he went to Goose Factory and A Factory twice, but only met the leaders at the level of Liu Chiping and Xie Shihuang, but did not meet Xiao Ma Ge and Ma Jack themselves.
It's not that those two people are little people. With Lin Yi's current status, being able to meet Liu Chiping and Xie Shihuang is not a bad treatment to him.
But everyone has different ideas, and the same decision may be completely different in the hands of different people.
Moreover, the Bear Factory is different from the other two major factories. The Goose Factory has the famous Five Tiger Generals and Liu Chiping, and Ma Jack’s Eighteen Arhats in the A Factory is widely circulated. But who do people think of when they mention the Bear Factory?
Robin Lee.
Then it was gone.
Xiong Factory once vigorously promoted the top artificial intelligence experts poached from Silicon Valley and the professional managers who returned from Microsoft. They all parted ways after working together for a short time.
So many years later, Xiong Factory wanted to regroup, and the candidate who could come up with it was Robin Li's wife who had been retired for many years and came back.
Mom and pop shops don't have a good reputation in the corporate world.
Of course, Xiong Factory is not without talents. Lin Yi and Cheng Wei unanimously chose CTOs from Xiong Factory, which shows that everyone still recognizes their technical strength.
Some people also say that Xiong Factory is the most low-key among the three major factories and does not live up to its reputation. But if Robin Li can really maintain his status in the world, I am afraid that he will not be able to keep a low profile even if he wants to.
The problem is actually just one sentence: There are tens of thousands of people in Xiong Factory, but only Robin Li can make the final decision.
For Lin Yi, he didn't care about Xiong Factory's employment strategy, and he had no intention of teaching Robin Li how to do things. But after considering all the above factors, he made up his mind to meet Robin Li himself no matter what.
The Bear Factory was his only choice.
The person in charge of the lbs business department is also a smart man. After hearing this request, he looked at Lin Yi meaningfully, as if to say that he had noticed his intention.
But the other party did not object.
His starting point was not as complicated as Lin Yi's, and was entirely based on business considerations.
In fact, the map app is also a high-frequency application. However, it has always seemed that it can only be used for directions and there is no good monetization channel. Xiongchang Map has the largest market share but it seems to have little value.
The company's attention is both an opportunity and a pressure. He has been considering from which angle to open up the situation. Before, he only thought of connecting to the group buying website to do lbs020.
Now Lin Yi's idea of using maps to divert traffic to taxi-hailing apps inspired him. This mutually bound in-depth cooperation model can greatly enhance the value of Xiong Factory Maps, which sounds like a good opportunity.
This kind of strategic cooperation will definitely be accompanied by an exchange of equity. With the size of both parties, it is natural for Xiong Chang to take a stake in Wanli Travel. Now Lin Yi seems to be very willing to accept it, or it is a dream.
None of that has anything to do with him.
He just considered very conscientiously how to maximize the interests of the lbs division in such cooperation, and how to report this matter to his boss Robin Li.
"You go back and wait for my news. If Robin is willing to see you, I will contact you at any time."