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Chapter 38 The Temptation of Lang

Lin Yi didn't know that Robin Li had given him a new position as the person in charge of the Bear Factory's takeaway in his mind, otherwise he would probably not know whether to laugh or cry.

He had no intention of turning back for takeout.

Fortunately, Robin Li just had such an idea suddenly flash in his mind and did not take it seriously, because he still looked forward to and needed the honor that Lin Yi promised him, the first place in the online ride-hailing market.

Xiong Factory is a listed company and must make payments to shareholders.

Lin Yi was not just idle and bored when he was chatting with Robin Li about takeout. He was intending to push Xiong Factory to make a large investment in the o2o business, and then brought out another important point of his own:

“The core of 020 is payment.”

Xiong Factory actually has plans in the field of third-party payment, but it has not placed it at a high priority.

If Lin Yi does not intervene, Xiong Factory will not launch the Xiong Factory Wallet product until the first half of next year.

In fact, this field is the traditional sphere of influence of A Factory. Goose Factory only added the payment function to WeChat in August this year.

But Goose Factory's emphasis is completely different. Whether it's group buying or taking a taxi, it can be said that Goose Factory's entire o2o strategy is centered around payment.

Why does the goose factory dare to burn money?

One is because he has money, and the other is because his initial goal is to launch his own payment method. As long as he achieves this, he will not lose anything.

Facts have proved that this path is right.

Looking back at Xiong Factory, what kind of "lbso2o" strategy is it pursuing? It regards the map as its core competitiveness. This direction has gone thousands of miles away!

Naturally, Lin Yi would not say that to his face. After all, he had just used lbso2o's own rhetoric to deceive the other party.

Robin Li was really hesitant after hearing this. He said hesitantly: "In terms of payment, Xiong Factory doesn't seem to have much advantage."

In fact, Boss Li is still very sober. The reason why he chose lbs instead of payment was not because he didn’t want to, but because he felt there was no condition.

Xiong Factory’s traditional business is search. How can search be combined with payment?

The traditional advantage of Goose Factory is social networking. Although we have not yet seen how social networking will promote the payment business, the imagination space is different.

Lin Yi knew that during the Spring Festival at the end of the year, Goose Factory would come up with that epoch-making product:

Red envelope.

This is not only a milestone in the development of Gouchang Payment, but may also be the most successful marketing example in the history of Internet finance.

That’s why Lin Yicai was anxious!

Every time he came, he quietly laid the groundwork for Robin Li. In fact, he had been preparing for it for a long time, and this time he showed off his cards seriously.

"Robin, the payment business is a very imaginative market. Once it reaches scale, the transaction volume will be measured in trillions."

"Even if the commission rate is very low, it will be a devastating blow to the traditional credit card industry, not to mention the convenience of use."

"If Xiong Factory is determined to develop 020 business, especially if it regards o2o as the company's core strategy in the future, it will have to come up with its own payment tools, and the sooner the better."

"A very simple truth is that A Factory and Goose Factory have their own payment tools. So what payment method do the Xiong Factory O2O company use? Do they also use those two companies?"

"The Goose Factory has not accumulated much experience in payment, but they still did it without hesitation. It has not been long since they went online, and the Bear Factory has no time to follow up."

Of course Robin Li wouldn't just believe it.

For a large company like Xiong Factory, it is not easy to decide on a strategic direction. Likewise, changes cannot be made overnight.

What's more, this person loves to be entangled.

Since Lin Yi's words this time were very explicit and he did not conceal his intentions, Robin Li had already discovered that Lin Yi was trying to persuade him to engage in payment.

"You are so enthusiastic about encouraging Xiong Factory to develop its payment business. Are you afraid that after Wanli Travel develops, A Factory and Goose Factory will cut off your retreat and directly strangle your payment channels?"

Which two payment companies are currently used by Wanli Travel? Robin Li knows this.

Lin Yize said: "This is only part of the reason. I believe that Factory A and Goose Factory are both honest and trustworthy large companies and will fulfill the contract well."

To be more precise, he believes that there is no need for the two major companies to do something immoral to slap themselves in the face just because of this small dispute over taxi-hailing software.

Their integrity should be more valuable than Cheng Wei's.

Moreover, the key point in the money-burning war between the two taxi-hailing software companies is not whether to provide payment methods, but the supporting subsidies.

"What I just said is definitely from the heart. In fact, Robin, you should realize that developing o2o payment business is a necessary path. In this case, it is better to start early than to start late."

Lin Yi also tried to play the emotional card: "Wanli Travel is now a company affiliated with Xiong Factory. I very much hope that Xiong Factory can continue to lead our development and protect us from wind and rain."

He almost vomited when he heard these words, but Robin Li didn't say anything. Maybe it was because he had higher magic resistance after hearing too many high-sounding and disgusting words.

I still need to practice my face.

Robin Li thought about it for a while and then said: "This matter needs long-term consideration."

Lin Yi was not disappointed. He found that Robin Li probably listened a little, but it was just a big deal.

However, he already had a countermeasure: "How about this? I know that Bear Factory actually has plans for the wallet product, so we can prioritize it and come up with the finished product before the end of the year."

"I have said before that we will connect Xiongchang Map with Wanli Travel before the end of the year, use the traffic of the lbs business unit to greatly expand the business scale of Wanli Travel, and win the first place in the industry in one fell swoop."

"Now my overall plan has not changed, except to add a Bear Factory wallet as supporting infrastructure."

A writer named Lu once said a truth.

If you say that this room is too dark and you need to open a window, people will definitely not allow it. But if you advocate removing the roof, they will mediate and be willing to open a window.

Robin Li was already somewhat convinced by Lin Yi's words, but he still couldn't make up his mind to make strategic adjustments, and it couldn't be done in a short time.

At this time, Lin Yi proposed to just advance the development sequence of a product, which seemed to be an acceptable small change, and it cost almost nothing extra to Factory Xiong.

After all, this product was originally part of the company's strategic plan.

After careful consideration, Robin Li still felt that since Lin Yi's Wanli Travel was now Xiong Factory's key investment target and strategic partner, this support should still be given.

So he finally agreed to the request.

As for Lin Yi, of course he knew that this was a poisonous apple, and he had to find a way to lure Robin Li to go deeper. Once he bit the hook, he could only fall into the quagmire with Wanli Chuxing and be unable to escape.

We can only achieve both prosperity and loss.


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