If Wanli Travel's subsidy activities in the past few days were so effective that they were only circulated within the industry, Dudu's participation immediately attracted the attention of the media.
Taxi-hailing software has always been a hot topic in the technology sector in the past two years. Suddenly, many websites reported news such as "The taxi-hailing industry is booming again" and "Wanli Travel and Dudu Taxi-hailing collide head-on."
The benefit of these reports is that the war in the taxi-hailing industry is spread to a larger audience, and then new users continue to pour in.
Lin Yi didn't worry about the reporter's nonsense for the time being.
The day Dudu Taxi was launched was the 10th day Wanli Travel started its activities. Before that, it had maintained a good growth momentum.
The opponent's measures have had a clear impact on Wanli Travel, but this is not because Dudu Taxi's original user base is larger than Wanli Travel, but because of the partners it cooperates with.
Zhifubao has been working hard for many years before this. It is one of the software with the largest number of users in China. Compared with Xiongchang Wallet, its advantages are huge.
However, users are all realistic, and what they value most is the size of the subsidy. Especially in second- and third-tier cities, taking a taxi seems more affordable.
Lin Yi immediately found Robin Li, whose first words when he saw him were:
"You came just in time, I was about to contact you. I saw the news about taxis from Goose Chang and Dudu. How is the current situation?"
Lin Yi answered truthfully: "First-tier cities are relatively stable because the subsidy levels in both cities are the same. Although passengers are exempted once more than us, it is of little significance."
"Because the most mainstream travel demand is commuting twice a day, where can you go if you take one more free ride? Not to mention that you have to pay for the one-way trip back."
"Second- and third-tier cities are more affected. There is still a big difference between a 5-yuan discount or a 10-yuan discount for a single order. Although the driver's reward amount is the same, as long as the passenger transfers to Dudu, the driver will naturally follow."
"We actually have only one choice now, which is to increase the subsidy level accordingly, otherwise all our efforts will be wasted."
The reason is actually very simple. Robin Li must have thought that Lin Yi came here in person for his own purpose.
Sure enough, Robin Li immediately said: "I agree to increase the subsidy, and I will make arrangements with Xiong Factory's wallet. Don't worry."
Lin Yi revealed his true purpose: "In this case, the previous 50 million will soon be insufficient. I think we must also be prepared in terms of budget. Goose Factory and Dudu have announced that they have prepared 200 million."
A total of 200 million is provided, so based on half of each side, it is estimated to be 100 million. This amount is exactly twice what they had prepared before.
Lin Yi was sure that Cheng Wei must have estimated the financial situation before Wanli's trip and then prepared such an amount.
What he is paying attention to here is Dudu, and the opponent in Li Robin's eyes is of course Goose Factory.
Fortunately, Robin Li had already had the psychological expectation of additional investment before, and also made a verbal promise to Lin Yi, so he just hesitated for a moment and said simply:
"The Bear Factory will add an additional 50 million."
5000 plus 5000, the Bear Factory invested 100 million, and this investment was only equivalent to that of the Goose Factory.
Lin Yi said that Robin Li was still a bit petty, but he did not complain to his face. When things got to this point, everyone in the game could not help but just make more trips.
He gladly accepted the order.
The next day, Wanli Travel announced that it would increase subsidies in 32 cities that overlapped with Dudu’s taxi-hailing activities, while leaving the remaining cities unchanged. The meaning of tit-for-tat was very obvious.
…
Although Lin Yi took a decisive response, it did not stop the rising trend of taxi rides in Dudu. He only ensured that the impact on Wanli travel was controlled.
Because as the influence of the event spreads, the data of both companies are growing crazily: the number of users, the number of registered drivers, the number of orders...
In Lin Yi's words, they are now using money to pave the way to quickly test the potential of the taxi market. The growth rate can be maintained before it reaches the extreme value, and it has not yet reached the stage where everyone can divide the pie.
However, Dudu took a taxi and soon ran into other problems.
Cheng Wei hurriedly found his CTO Zhang Bo: "What's going on? The taxi app has been down many times all day today?"
Zhang Bo told him: "After several days of rapid growth, Dudu's order size has doubled continuously, but our previous server processing capacity cannot bear such large-scale access."
Cheng Wei said without hesitation: "Add it immediately, as many servers as needed can be put in place immediately!"
It can be seen here that Cheng Wei does not understand technology, and Zhang Bo had to explain to him.
"This cannot be solved immediately by adding a few servers, because the processing power required before and after there is an order of magnitude difference. The original architecture is no longer applicable and must be rebuilt."
Fortunately, although Cheng Wei didn't understand it himself, he didn't give instructions blindly, but he still thought of a question immediately.
"Why didn't Wanli Travel have such a problem? They started earlier than us, and their order volume should be higher than ours now, but I went out of my way to observe that their app is always running very stably."
Zhang Bo said hesitantly: "I am certain that Wanli Travel's servers were specially upgraded before this event."
"If preparations are made after the event has started, it will be impossible to iterate to the current level without affecting use."
He was very confident in his own judgment, and he hesitated because the imagination itself was unbelievable.
Because before the event started, the order scale at that time was very different, let alone the current scale.
Then why do they reserve such a large carrying capacity?
Cheng Wei obviously thought of it too. Although he was also very surprised, he still made the only reasonable inference:
"In other words, Lin Yi had anticipated such a huge growth before the event started and made preparations for it."
"I used to think that after Wanli Travel received US$120 million, they spent two months just trying their best to enter 50 cities in order to nominally beat us. In fact, they have already considered today in advance."
Reason told Cheng Wei that this seemed to be the truth, but he still couldn't help but think of two words:
Outrageous!
You must know that Dudu and Goose Factory did not take this issue into consideration when they jointly announced the subsidy on January 10. Because this situation did not occur during the Wanli Travel event before, they ignored it.
In other words, Zhang Bo, as the technical person in charge, had already expected it at the time, but there was not enough preparation time, so he could only take it one step at a time.
Is Lin Yi some kind of divine being who can predict the future?
The two people present couldn't help but have doubts:
"Could it be that that guy just got it wrong? After he got the $120 million from Bear Factory, he had nowhere to spend it, so he upgraded his own server and used it this time?"