"How are you going to deal with Kuaidu increasing the price to 11 yuan? If it increases to 12 yuan?"
The person who asked the question was Robin Li. He had been able to keep his composure when Dudu was talking about 1 billion yuan, but as soon as Kududu said "no limit" came out, he called Lin Yi over again for discussion.
For Robin Li, he certainly hopes that Wanli Travel can maintain its No. 1 advantage in the industry, and he is also willing to pay a certain price for this, as evidenced by the dozens of payments he made to Lin Yi in the past.
But once it exceeds the appropriate range, when the price becomes unbearable, even Xiong Factory has to make other plans.
Robin Li must admit that after working hard in this industry for so many years, even he has to say something about the current situation:
I have not seen.
"Quickly, if you get 11 yuan, we'll get 12 yuan, and then if you get 13 yuan, I don't think it makes much sense to add more money like this. It's like an auction."
"Furthermore, Kuadu obviously thought that we would raise prices accordingly, so it even said that it would always be a dollar higher than its competitors."
"Of course we won't be afraid of him, but one thing we have to realize is that among the three families, Wanli, Dudu and Kuadu, Kuadu has the strongest willingness to continue fighting."
"Because before, Wanli Travel had the biggest piece of cake, Dudu was second, and Kuadu had the smallest result. If it were me, I would definitely not want to give up."
"In other words, Wanli Travel's willingness to continue subsidy is the least, but only by fighting can we make peace. Only when our opponents find that they can't get what they want through the subsidy war will they plan to stop."
"That day shouldn't be too far away."
This conclusion came suddenly. Although Robin Li also wanted to see it, he would not believe it easily:
"How can I see it?"
Lin Yi replied: "The taxi industry is a non-renewable resource that relies on license plates. The total number of taxis nationwide is about 1 million to 1.1 million, and there has been almost no significant increase in the past few years."
"Whether it's Wanli Travel or Dudu Kuaidu, we can only cut the cake here because they can't conjure more taxis out of thin air."
"Don't forget that the promotion budgets of several companies have gone from 100 million, 200 million, 500 million, and 1 billion. Now Kuaidu is shouting that there is no cap, but this foundation cannot be changed."
"Although the growth brought about by this subsidy war is extremely exaggerated, and the largest order size of Wanli Travel has reached 50 times that before the start, I have been observing the limits of this industry."
"Originally, it might take several years for a normal industry to develop to this level, but with the help of large sums of money, the taxi-hailing industry is approaching that limit at an unprecedented speed."
"Robin, we internally estimate that the number of registered drivers in Wanli Travel will reach 1 million by the end of this month. Of course, they can also register repeatedly on Dudu and Kuaidu, but how much room for growth do you think there will be in the future?"
"Actually, as far as I know, many taxi drivers now take turns using three taxi-hailing apps after getting out of the car. Each one takes 10 rides. After receiving the reward for the day, they switch to another taxi-hailing app, and the process repeats."
"Before the emergence of taxi-hailing software, taxi drivers only had to make 20-30 rides per shift. Even if we reduce the empty driving rate and increase their effective driving time, the ability to make 30 rides a day is about the same."…
"In other words, it doesn't make much sense for us to keep fighting over each other."
These words sounded reasonable, and Robin Li's eyes lit up: "You mean, this subsidy war will end soon?"
"It will definitely end, hard to say soon."
Lin Yi gave his own judgment, "Based on the inference just now, the specific time period it will end depends on when Kuadu Taxi discovers and accepts that their further subsidies will not help."
Robin Li was digesting these theories. What he was most worried about was that the taxi-hailing industry had become a bottomless pit that required continuous investment and blood loss, but Lin Yi's words gave him hope of an end.
He felt even more satisfied with Lin Yi. Others were still watching how the subsidy war was going.
When the fight started, Lin Yi was thinking about how to end it.
At the same time, Robin Li also had a thought in his mind: If the limited taxi resources have been developed, doesn’t it mean that the online ride-hailing industry will have nowhere to go?
He did not throw this issue out. The future of the online ride-hailing industry is an issue that Lin Yi needs to consider. It is not his and Xiong Chang's turn yet.
After Robin Li's concerns were temporarily dispelled, he still had to face the real problem: "In your opinion, how should Kuadu respond to this price increase?"
"We also have to increase prices, and we can only increase prices. But we can't do it according to the other party's rhythm, we have to follow our own method."
Lin Yi's idea is of course ready-made: "If we announce the increase to 12 yuan tomorrow, I'm sure it will be increased to 13 yuan soon the day after tomorrow, and it will be endless."
"We have to come up with a way that the other party cannot follow up, such as a random amount between 12-20 yuan."
"random?"
Robin Li gave the idea a try and found that it seemed to work. Then he thought about it again and felt a little familiar.
Isn't this the red envelope that Goose Factory gets during the Chinese New Year?
It doesn't matter where the inspiration comes from, as long as it works.
"But if we suddenly increase the subsidy to 12-20 yuan, then the subsidy cost will be higher, right?"
Lin Yi told him another fact: "Users are now very surprised that we subsidized 11 yuan and 12 yuan, so they swayed left and right."
"But they will soon discover that there is no difference between 11 yuan or 12 yuan."
"The reason why we set the subsidy amount at 10 yuan at the beginning was not entirely to round up the round number for good luck, but to mean that trips within the starting price are completely free."
"According to our calculations, these short trips are the most common among the most frequent commutes."
"In other words, if you only spent 10 yuan on this taxi ride, what's the point of subsidizing it by 11 yuan or 12 yuan?"
"This is also why I am not optimistic about Kuadu Taxi's attempt to make a comeback by raising fares."
To put it bluntly, the subsidy war has reached this stage and has entered a stage where everyone is irrational.
Taxi drivers have lost the rationality to judge whether they can use such a high subsidy, and the temptation of "free taxis" has created a lot of additional demand.
This is especially true for Tuk-Tuk taxis and Kuai-Tuk taxis when traveling thousands of miles away. They are like red-eyed gamblers. They have no way to distinguish whether their investment can bring back enough returns. They only have one thought in their minds:
Can't lose!
What seems to be the most transcendent thing in this "coward's game" is BAT. They paid and provided money and effort for the three families to fight a "proxy war", thinking that everything was under control, but the situation gradually spiraled out of control.
In the end, Wanli, Dudu and Kuaidu are at stake, and bat is also in the same situation because of the faces of his three giants: