At the end of February, Ma Jieke, the owner of Factory A with the nickname "Feng Qingyang" posted this paragraph on a failed social networking software of his own:
"A few days ago, my mother told me that she took a taxi on the road and no car stopped for a long time. She said that people of their age do not know how to use mobile phone taxi apps. Not only can they not enjoy the 'competitive bonus discounts', but they can also
Even basic taxi services are gone.”
"My father said that if my company hadn't participated in this competition and seen that many young people liked it, he would have scolded me a long time ago."
"I think the principle of market competition is to benefit the market and benefit users. We are not afraid of burning money, let alone competition, but we are most afraid of hurting the interests of users, especially the interests of the elderly and children."
"This really needs to be thought about and taken seriously. Friends of the taxi app, how long do you want to take the taxi? I suggest you sit down and have a cup of tea and discuss how to do the next step more wisely."
"Haha, competition must not hurt others."
Whether Majek’s parents told him or not, it doesn’t matter what they said, nor do the high-sounding reasons for users’ interests.
There have indeed been a lot of discussions like this recently, but Majek is by no means the first to make this discovery, and the three taxi-hailing software companies had known about it for a long time before, and even anticipated the situation before it happened, which did not prevent them from continuing to make the big discovery.
Fight.
Who said this is important.
As a party to the subsidy war, Wanli Travel is technically the "initiator" who fired the first shot. Lin Yi's first reaction was the two words he mentioned:
hehe.
It's one thing what you think in your heart, but you have to take this person's words seriously, not to mention that Lin Yi has actually been waiting for a long time.
"Gong Shou Tao" is a strange... work that has not been released yet, but no one dares to disobey Ma Jie Ke's orders, showing the demeanor of a martial arts leader.
Lin Yi soon received a call from Cheng Wei.
So for the first time in history, Wanli Travel, TukTuk Taxi and KuaDuTuk Taxi sat at the same table and discussed industry issues in a friendly manner.
Wanli is Lin Yi, Dudu is naturally Cheng Wei, and Kuadu is two people, Lu Chuanwei and Chen Weixing.
The arrangement itself was very interesting, and Lin Yi also remembered another interesting thing, his eyes wandering between Cheng Wei and Chen Weixing.
The founders of these two companies are not only the same age, but also went to school in the same class. Few people know that the two of them had a brief relationship as classmates.
Cheng Wei graduated from Beijing University of Chemical Technology. He claimed that he ended up there because he failed to turn the pages of the math paper and failed to do the last two big questions during the college entrance examination. His performance was severely impaired and he ended up there.
Jingcheng University of Chemical Technology is located in Changping. When Lin Yi went to hold a class reunion, it took him longer to get to Haidian than from Jinmen.
Chen Weixing always said in public that he graduated from Zhijiang University. Of course, he did not falsify his academic qualifications.
It's just that when he took the college entrance examination in his first year, he was actually admitted to the Beijing University of Chemical Technology, but he also happened to perform abnormally, so after enrolling for three months, he dropped out and repeated his studies. It was not until World War II that he passed the college entrance examination.
After all, Jingcheng University of Chemical Technology is also a 211 key university. Why do both of them emphasize that they got into Jingcheng University because of their abnormal performance?
Lin Yi didn't know if these two had ever talked about their college experiences. Anyway, they didn't treat each other as classmates at this time.
Cheng Wei didn't know that Lin Yi was thinking about his past with Chen Weixing. As the person most familiar with the other two parties, he shouldered the responsibility of being the organizer of this historic meeting.
"The meaning of the two bosses Ma is actually very clear. They don't want everyone to continue fighting so pointlessly. They can't change the status of the industry unless they continue to burn money..."
Cheng Wei looked like an imperial envoy with Tian Xian in his mouth and Shang Fang's sword in his hand, while Lin Yi and Kuai Du were silent. Of course, their moods were also different.
But this guy doesn't seem to take Robin Li seriously.
As the initiator of the subsidy war, Wanli Travel has received the largest growth dividend. Its scale has increased dozens of times and it has become the number one in the industry.
Of course, Dudu still doesn’t admit it.
Lin Yi had coordinated his position with Dudu when he met Brother Xiao Ma. Before coming today, he had also reported to his sponsor father, Robin Li, so he seemed calm and confident.
However, Lu Chuanwei and Chen Weixing were not willing to give in. Kuadu Taxi was the last to enter the war and the result was the worst. It fell from second place to third place in the industry. It can be said that it is the biggest loser in this round of subsidy war.
But on the one hand, the big boss Ma Jieke has spoken, and on the other hand, what Cheng Wei said makes sense. If everyone subsidizes, it is equivalent to not subsidizing at all. If there is no compromise, it will not have much effect.
After the bosses took the general direction, they could only discuss some details.
Chen Weixing was the most impatient. He didn't want to listen to Cheng Wei's nonsense, so he asked directly: "Should we agree on a time and everyone can cancel the subsidies at the same time?"
"inappropriate."
Lin Yi first expressed his opposition. Of course, it was not that he was unwilling to spend all the money and was ready to vote again.
"In the past two months or so, we have provided such large subsidies, and users and drivers have adapted."
"If we cancel it rashly, it will have a great impact on their original enthusiasm. Some people may think that we have finished gathering the wool and then don't use it."
"We need to give them a step-by-step adaptation process and maintain their usage habits, which is like boiling a frog in warm water."
"Majek's previous speech has been widely reported by the media, and everyone has realized that it is only a matter of time before the subsidy war ends."
"At this time, we are only temporarily reducing the subsidy. This will give them an unexpected surprise and they may continue to become users of taxi-hailing software."
The pattern of Lin Yi's words is quite big. He talked about the taxi-hailing software throughout the entire process, and did not mention Wanli Travel in a single word.
But Chen Weixing still felt that his back hurt when he stood and talked. He wished he could tear everything down and start over again, so that everyone could go back to where they were three months ago.
"It's not necessary. The problem caused by large-scale subsidies in the past period is that some users who did not have the financial ability to take a taxi have also been absorbed. These people are of no value to us. Once the subsidies are stopped, they will be
Want to quit."
At this time, Cheng Wei spoke: "I agree with Lin Yi's opinion."
"The reason why we spend so much money is to cultivate users' use of taxi-hailing software. We should do everything that is beneficial to this."
"In addition, the driver side is also a problem."
"We used extremely high subsidies to mobilize the enthusiasm of drivers. In fact, this largely concealed our conflicts with drivers or taxi companies. Dudu was blocked by my brother's sister. I believe everyone has dealt with it before.
You’ve asked a lot of questions like this, right?”
"If we cancel too soon, it may arouse the dissatisfaction of taxi drivers, which may affect normal operations."
Chen Weixing stopped talking now. For taxi-hailing software, although passengers pay, drivers are more valuable than passengers.
So far, the capacity of taxi-hailing software has come from licensed taxis with a limited number of taxis.
This is a scarce resource.
Lu Chuanwei, who has many years of management experience in Silicon Valley, has a more mature and prudent personality. After whispering with Chen Weixing, he convinced his partner, and then discussed some details with Lin Yi and Cheng Wei.
So, just two days after Grand Master Ma Jieke made his statement, Wanli Travel, Tukdu Taxi and Kuaidu Taxi unanimously announced:
Reduce the random range of taxi subsidy to 6-15 yuan.